Jun 2021 – Sep 2023 · 2 yrs 3 mos · Pune, Maharashtra, India · On-site

• Leading the planning and execution of Customer Acquisition via Google Ads, Facebook Ads, Partners, and Affiliate Marketing for Health and Wellness Insurance Products, Teleconsultations, Doctors, Lab Tests, Health EMI Card, TAVI Procedures, and Hospitals partnered Medicard.

Aug 2019 – Jun 2021 · 1 yr 10 mos · Kota, Rajasthan · On-site

• Handled a budget of Rs. 9 Million+ in Online and Offline Marketing
• Led a team of 8 members responsible for Social Media, Content Writing, and Paid Ads Marketing.
• Took the number of App downloads from 0 to 1.2 million+ within a span of 6 months.
• Ranked Aayu App at #1 in Trending category and #3 in the Top Free category in Medical Apps on play store.
• Improved App retention rate from 4% to 37.9% within a span of 5 months
• Improved cost per installation (CPI) from Rs. 15.6 to Rs. 2.85 within a span of 5 months
• Responsible for 17X growth in paid doctor consultations in the Aayu app from 977 to 16781 within a span of 3 months.
• Increased FB page reach from 10K per month to 34 Million+, engagement from 5K per month to 1 Million+, and video views from 10K per month to 5.81 Million which led to verification of company Facebook Page (Blue Tick).
• Launched the company’s YouTube channel and scaled it to 79K+ subscribers within a span of 5 months.
• Successfully partnered and conducted offline marketing events to promote apps among 50K+ audiences by creating a team of 90 people.
• Media Buying: Experience in Newspapers & Radio space buying
• Leading the content writing efforts for social media channels, blogs, paid ad copies, Notifications, SMSs, viral WhatsApp messages, and answers to Q&A website.
• Implemented effective SEO techniques to improve organic search for blogs & YouTube videos
• Competitor analysis: Helping product team in competitor features analysis to build products for भारत.
• Responsible for leading the creative team to get designs & videos made for high CTR & conversion

Mar 2018 – Jul 2019 · 1 yr 4 mos · Gurgaon, India · On-site

• Actively manage and implement user acquisition campaigns for objectives and budgets across multiple channels. Focus on growing active users and maximizing ROI.
• Deep data analysis of marketing automation campaigns’ performance looking into key metrics, identify the largest areas for improvement and implement strategies to capitalize on these opportunities.
• Tested multiples copies & creatives of social channels including Facebook, Twitter, Instagram, and other Social Media Channels & increased engagement by 30% MOM.
• Increased revenue through a strong strategic partnership & relationship with affiliate Partners and Influencer Marketing on YouTube.
• Increase overall revenue by handling Amazon Store with Amazon Ads & PayTM Store
• Experimented with multiple creatives, with the help of the design team, on different marketing channels which resulted in an increase in the average CTR on Notifications, Emailers, and Ads by 1%.
• Improved Open rate, CTR with more than 50 messages and Ad copies, Email, Push, In-App Notifications, Facebook Ads, and Social Media Posts.
• Lowered the acquisition and sale conversion cost by Implementing multiple creatives and ad copies on Facebook Ads and Google Ads campaigns
• Created & implemented reactivation and retention Funnels through marketing automation tools for our deep segmented user base for multiple user attributes resulted in positive ROI.
• Google AdManager: With more than 100 designs & different redirection link combinations, the ratio of the guest user to registration increased by 7% on desktop and ratio of guest user/user to app install increased by 5%.
• Built & implemented sales funnel using flows, Push Notifications, Email, InApp & Web Popups, SMS, and Facebook Ads through marketing automation tools.
• Identify and implement new growth channels.

Dec 2016 – Mar 2018 · 1 yr 3 mos · Gurgaon, India

• Social Media
• Responsible for designing social media creatives for Organic and Paid Campaigns.
• Have a working knowledge of best practices of Growth Hacking and Organic Social Media Marketing.
• Develop and monitor benchmarks for measuring the impact of social media programs using social media analytics, KPIs, and insights dashboards, ensuring success for each campaign.
• Serving clients and customers by solving their queries.
• Responsible for building brand awareness and audience.
• Collaborate with the CEO to develop and manage successful social media projects.
• Developing social media content for organic and paid campaigns by analyzing trending content.
• Creating and analyzing the weekly reports of all social media channels for better results.
• Launched SEO Superstar of the Month initiative, generated 120 registrations on the first day.
• Implement marketing and promotion strategies that led to a 30% growth on all social media channels.
• Participate in Twitter chats and conversations that generated 1000+ followers and 35% growth in mentions and impressions.
• Collaborating with marketing and product teams on the design and production of marketing materials.
• Have a working knowledge of tools, HootSuite, Buffer, TweetDeck, Hashtagify, RiteTag, Canva.
• Content Marketing
• Inbound Marketing - Inbound Blogging, Creating Ebooks
• Outbound Marketing - Outbound Blogging, Email marketing campaign.
• Promotion - Social Media, Blog Funnel, Quora, inbound.org, growthhackers.com, Web Push Notification
• Relationship Building through social media and email marketing.
• List building through free ebooks, strategies.
• Event planning - CMS Asia 2017, Indian Affiliate Summit 2017
• Product Development
• Product research
• Wireframing
• Quality and feature testing
• Email Marketing
• Mass and Customized Email Marketing Campaigns
• Lead Generation

May 2015 – Jun 2015 · 1 mo · Vadodara Area, India · On-site

• Summer Project/Training at ONGC, Vadodara
• 40 days Summer Project / Training at Regional Electronics Lab, Oil and Natural Gas Corporation (ONGC), Vadodara under Shri P R Mishra, SE (E&T), REL, Oil and Natural Gas Corporation (ONGC), Baroda

Jul 2012 – Jun 2016 · 3 yrs 11 mos · Indian Institute of Information Technology, Allahabad, India

• Electronics and communication engineering