Jan 2019 – Oct 2024 · 5 yrs 9 mos · Singapore · On-site

• Led multi-channel marketing, digital selling shift in B2B: Innovating data driven, personalized and enriched omni-channel customer experience in South Asia and Pacific.
• MQLs through the state-of-the-art targeting (ABM, Demand generation tools), analytics & lead scoring solutions.
• Multi-channel B2B marketing, product marketing & brand strategy (online & offline).
• Brand development, content automation, contextual targeting & Integrated marketing comm. Strategy.
• Sales enablement, influencing sales behavior to accelerate sales pipeline conversion.
• Digital marketing, e-commerce self-service & product marketing strategy for hardware & software (B2B SAAS) products.
• Social media strategy, brand advertising, social media community management, Influencer marketing & social listening strategy & execution

Jul 2017 – Dec 2018 · 1 yr 5 mos · Gurgaon, India · On-site

• Led multi-channel marketing, sales pipeline growth & digital transformation for Hilti India.
• Built digital sales channel & digital marketing ecosystem from scratch
• Set up a team of highly competent & skilled talent professionals from scratch to scale digital transformation creating omni-channel experience for customers.
• Integration with B2B market places for topline growth.
• Media planning and buying, social media strategy, Data analytics and segmentation.
• Lead generation, Account based marketing, demand generation, B2B event marketing & field marketing
• Ecommerce product management, e-commerce self-service from B2B accounts.
• Sales enablement, pipeline feeding and progression.

Feb 2015 – Apr 2017 · 2 yrs 2 mos · Noida Area, India · On-site

• Tolexo.com is IndiaMart.com's Subsidiary (India's largest B2B classifieds business).
• Led growth marketing strategy, ABM (for key B2B accounts), E-commerce growth & MARTECH strategy to grow the topline for the company.
• Conceptualized demand generation, channel marketing, field marketing & ABM strategy for key accounts for enterprise sales teams.
• Transformed the MARTECH landscape to deliver omni-channel digital experience to customers.
• Launched Oracle marketing automation suite to optimize business flows to grow the topline.
• End to end personalization, digital analytics & customer life-cycle management to grow ROAS & Profitability (MOC).

Nov 2013 – Jan 2015 · 1 yr 2 mos · Gurgaon, India · On-site

• Led marketing strategy for 2 sub group entities (e-commerce & Travel OTA business) of Xcelserv group
• Scaled online business & B2BB2C OTA landscape in Xcelserv group (for hotel & flight bookings).
• Created multi-channel marketing growth strategy for the company for B2C & B2B target groups.
• Led performance marketing, customer acquisition & retention marketing strategy.
• Led content marketing, brand strategy & social media advertising.
• Lead generation for B2B travel technology solutions.

Apr 2012 – Nov 2013 · 1 yr 7 mos · Noida, Uttar Pradesh, India · On-site

• Key functional areas: Product roadmap & vision, New Product rollout, Ad monetization, Paid leads monetization
• Aligning product roadmap and growth plans for the classifieds business with Product head & C-suite
• Responsible for driving innovative online enhancements for web, M-site & Mobile apps to drive revenue growth & seamless customer experience on e-business platforms.
• Designed product roadmap and delivered enhancements on both buyer and seller side of the marketplace solving customer pain points & improving OPEX.
• Launched new features for monetizing leads, revenue growth through sale of premium inventory on website contributing to topline.
• Developed marketing automation business flows to generate paid leads, ad-monetization listings from the platform significantly contributing to the topline growth.

Mar 2011 – Mar 2012 · 1 yr · Keighley, West Yorkshire, United Kingdom · On-site

• E-commerce strategic business planning
• Digital marketing
• Market and consumer research.
• Marketing P&L.

Jun 2006 – Jul 2010 · 4 yrs 1 mo · Infosys Technologies Ltd, Bhubaneswar, Orissa · On-site

• Key functional areas: Online product mgmt., Product testing & rollout.
• Gap analysis of existing product features & designing new features to support business goals & product vision.
• New product design.
• Led QA team for product testing various product enhancements
• Managed international clients and fostered healthy relationship by maintaining track record of 7/7 engagement feedback and 98% CSAT score for 2 consecutive years.