Anand Lanjewar

CEO

Bengaluru, Karnataka, India9 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 6X order growth at JioMart in two quarters.
Led industry-first repair/refurbishment projects at Amazon.
Developed profitable hyperlocal business models for eCommerce.

Stackforce AI infers this person is a versatile E-commerce and Program Management expert with a strong focus on growth strategies.

Contact

Skills

Core Skills

Program ManagementGrowth StrategyProduct ManagementBusiness Development

Other Skills

3rd Party PartnershipsBehind the ScenesBusiness StrategyChemical EngineeringCompetition and StrategyConsumer InsightCorporate FinanceData AnalysisData AnalyticsGo-to-Market StrategyLeadershipManagerial AccountingMarket AnalysisMarketing StrategyMicrosoft Excel

About

Anand brings 9 years of experience in launching and scaling high-impact programs. He was member of Amazon's flagship Leadership Development Program, where he led the largest Account Management channel and spearheaded Advertising Services & Re-Commerce initiatives. Currently, he leads Cross-Category Program Management and drives D2C Growth Charter for JioMart. His expertise spans Program Management, Go-to-Market & Growth Strategy, Operations & Category Management.

Experience

9 yrs 11 mos

Total Experience

3 yrs 3 mos

Average Tenure

4 yrs 6 mos

Current Experience

Reliance retail

Deputy General Manager – Reliance Retail (JioMart)

Dec 2021 – Present · 4 yrs 6 mos · Bengaluru, Karnataka, India · On-site

Lead, Quick Commerce Growth & Analytics:
Driving the growth and analytics charter for JioMart Quick Commerce, one of India’s fastest-scaling Q-Commerce businesses. I lead strategy design and analytics across customer acquisition, frequency, and AOV levers — delivering 6X order growth within two quarters through analytics-led interventions and tight program management.
I own performance intelligence and strategic updates for JioMart QC, including weekly/monthly business reviews, investor decks, and presentations for the Chairman’s Office (Mr. Mukesh Ambani). My role sits at the intersection of growth, category, and operations — translating data-driven insights into real-world outcomes across pricing, assortment, and efficiency.
Key impact areas:
Consumer & Funnel Analytics: Designed real-time dashboards and diagnostic frameworks to track acquisition, retention, AOV, coupon usage, and frequency, uncovering growth opportunities across the funnel.
CRM & Retention Strategy: Building cohort-based CRM and differentiated coupon constructs to drive repeat rate and AOV uplift through targeted lifecycle interventions.
Competitive Pricing & Benchmarking: Led price analytics, benchmarking and pricing interventions, improved price coverage by 2,500 bps, competitiveness by 1,100 bps
Assortment Expansion: Drove 44% uplift in selection parity through pincode-level assortment benchmarking and category onboarding, strengthening competitive positioning.
Operational Efficiency: Developed dark-store performance frameworks (PPI, SLA, put-away speed, complaint rate) to improve picker-packer productivity, PPI
Cross-Category Growth: Quick + Scheduled Delivery synergy programs via association-rule mining, cross seeding customer insights, curated CRM targeting to increase overlap customers, frequency and repeat share.

Consumer InsightRevenue & Profit GrowthGo-to-Market StrategyMarket AnalysisProgram ManagementData Analysis+2

Amazon

2 roles

Marketplace Leadership Development Program

May 2019 – Dec 2021 · 2 yrs 7 mos · Bangalore

As part of Marketplace Leadership Development program, Anand did rotational stints working across Partner Development, Sales, Program Management and Product Management.
Product/Program Management:
Worked with Amazon ReCommerce and Renewed Business, leading industry-first projects like Repair/Refurbishment network for eCommerce return inventory and Liquidation Marketplace.
Developed External Repair/Refurbishment Program strategy, Built product vision as per seller needs, Built Pan India network of Repair Facilities to address 70% CReturn inventory of eligible categories through refurbishment.
Developed B2B Auction Marketplace strategy for liquidation of overstock, unfulfillable inventory(Market opportunity INR 5Bn ARR). Devised go-to-market strategy for MLP and partnered with 3P companies to ensure 7K business customers at launch.
Led Product Development, worked with a team of 6 internal, 4 external engineers, and launched MLP with 30+ features. Launched Program pilot & scaled it to 100% throughput before product launch.
Partner Development, Sales: Worked with Amazon Service Provider Network as the single-threaded owner of Account management and Advertising Optimization services enabling 20K+ sellers actively by managing 250+ service partners contributing multi-million USD marketplace GMV (largest account managed channel of Amazon). Launched and Scaled New Services on SPN like Amazon Marketing Services (Brand/Vendor advertisements on Amazon) and Brand Stores (contributing more than half of brand stores at IN marketplace level).
Led SPN WAR ROOM during Great Indian Festival 2019 and Great Indian Sale 2020 for 12K+ sellers across 8 services achieving 3.2X growth. Led War Room during COVID-19 situation during nationwide lock-down helping sellers with essential selection, helping service partners with business continuity and consulting. Conducted one Amazon Partner Connect at Delhi with a footfall of 120+ companies, coordinated sponsorships for SMBhav 2020.

Product ManagementProgram ManagementSales GrowthBusiness DevelopmentGo-to-Market Strategy

MLDP Intern

Apr 2018 – May 2018 · 1 mo · Bengaluru Area, India

Developed profitable Hyperlocal business model for Grocery, Personal care, beauty and health product lines. Identified right selection, geographies, dependencies and capabilities required. Developed playbook for program, tool kits for Sales team. Piloted successfully in three metro cities. The program has now scaled and diversified into multiple domains.

Business DevelopmentSales GrowthProduct Management