Nov 2023 – Apr 2025 · 1 yr 5 mos · superdispatch.com · Remote

• Recruited by the Board & COO to transform the brand narrative from product-centric to customer-centric, strategically addressing customer challenges and enhancing market positioning. The organization needed a comprehensive go-to-market (GTM) strategy and a focused approach to customer engagement. Highlights include:
• Developed and executed comprehensive GTM strategies and growth initiatives for shipper and carrier markets, supporting four revenue pipelines: outbound sales, inbound sales, PLG (Product-Led Growth), and upsell/retention. Doubled the inbound marketing and sales pipeline in the first six months, driving a 40% increase in revenue.
• Launched the first PLG (Product-Led Growth shipper model, driving significant user acquisition and engagement by implementing a customer-centric approach. Achieved a 30% increase in user acquisition and a 25% boost in user engagement.
• Inherited a misaligned team consisting of 3 individuals and multiple underperforming contractors. Reorganized roles and replaced underperforming contractors with senior talent. Within 90 days, launched the first multichannel campaigns, resulting in a 50% increase in campaign efficiency and output.
• Implemented solution selling and ongoing training programs for the sales, marketing, and account management teams. Secured several large accounts and expanded existing customers, with sales cycles decreasing by 14 days and net revenue retention (NRR) increasing by 50%.
• Promoted within 90 days to lead the revenue operations team. Partnered with the CRO to overhaul Salesforce CRM, establish data collection practices, define sales stages, and set reporting metrics. Improved forecasting accuracy and established SOPs for revenue tracking.

Sep 2023 – Nov 2023 · 2 mos · superdispatch.com · Remote

Sep 2021 – Aug 2023 · 1 yr 11 mos · quora.com · Remote

• A leading global Q&A platform with over 300 million monthly active users. Recruited by the CRO and promoted within the first year adding creator marketing to my responsibilities beyond user and business marketing. Despite strong engagement, Quora lacked a cohesive GTM strategy, branding, and market positioning. Collaborated with functional leaders to refine messaging and launched a new monetization strategy. Highlights include:
• Created and managed comprehensive GTM strategies and growth initiatives for Quora's monetization products, apps, and features, resulting in a significant increase in the inbound marketing and sales pipeline.
• Led and mentored a globally distributed marketing team, delivering monetization programs across self-service, inbound sales, outbound sales, channel sales, and customer success, achieving revenue goals of $20M.
• Designed and implemented an innovative marketing funnel, including TAL management, lead scoring, automation, ABM campaigns, attribution modeling, and data-driven performance analysis, contributing to significant revenue growth.
• Delivered an end-to-end strategic overhaul of the Quora for Business website, increasing traffic by 120% within 6 months and boosting marketing qualified accounts (MQAs) and self-service sign-ups by 50%.
• Launched the Quora Marketing Partner Program, fostering agency and integration partner collaborations and driving 25% revenue growth.
• Collaborated with the CRO and VP, Revenue Operations to establish new metrics and reporting systems in Salesforce and Marketo, improving forecasting accuracy and setting SOPs for revenue tracking.

Dec 2018 – Sep 2021 · 2 yrs 9 mos · attendify.com · Hybrid

• Recruited by the CEO to lead the US business unit and drive revenue growth, playing a pivotal role in the successful acquisition by Hopin. Directed marketing and revenue operations teams to support inbound sales, outbound sales, and customer success teams, ensuring quota attainment. Highlights include:
• Implemented a comprehensive full-funnel marketing strategy, covering acquisition channels and database conversion programs, driving 65% growth in the lead database targeting the ideal customer profile (ICP).
• Provided strategic oversight for product go-to-market (GTM) and product marketing strategy. Planned and executed new product launches, ensuring effective market entry and adoption, and identified adjacent market opportunities for business growth.
• Improved the conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) by 20% and reduced Customer Acquisition Cost (CAC) by 75% through extensive A/B testing and optimizing conversion rates.
• Launched an award-winning, SEO-driven content resource center with a content interest algorithm, powering hyper-personalized nurturing campaigns. This initiative provided tailored content experiences, boosting engagement and driving conversions.

Jan 2017 – Dec 2018 · 1 yr 11 mos · appointmentplus.com · Hybrid

• Recruited directly by the CEO to turn around an underperforming marketing team facing inefficient spend and a lengthy 12-month payback period. Implemented strategic changes that significantly improved performance, leading to the successful acquisition by DaySmart. Highlights include:
• Analyzed and optimized CAC by refining target audiences, reallocating budget to high-performing channels, and enhancing campaign targeting. Reduced payback period from 12 months to 6 months through data-driven strategies and efficient spending.
• Implemented fiscally-responsible practices in growth marketing strategies, resulting in a 25% reduction in CAC, 18.63% higher CTR, 11% lower Cost per Conversion, and a 19% increase in Conversion Rate.
• Spearheaded the focus on top-tier accounts, launched research, and created the go-to-market strategy for our top 200 targets. Implemented an Account-Based Marketing (ABM) approach, winning key accounts such as Pepsi, Sunkist, Columbia University, Honda, and Coors.
• Achieved 2000% growth in the marketable database within a year while maintaining a 35% MQL to SQL conversion rate by launching a new conversion-optimized website, implementing effective inbound programs, and executing a strategic approach to paid channels.

Aug 2015 – Dec 2016 · 1 yr 4 mos · keap.com · On-site

• Recruited by the CMO to lead a data-driven demand generation team and launch new marketing channels, overcoming the ROI cap on paid media and reducing CAC. Drove significant growth, leading the company towards $100 million in revenue. Highlights include:
• Spearheaded the development and implementation of innovative marketing channels, significantly increasing customer acquisition and lowering CAC. This initiative set the company on a path towards $100 million in revenue.
• Implemented comprehensive strategies across email, nurture, inbound, verticals, promotions, and targeted segmentation, dramatically improving lead quality and conversion rates.
• Successfully drove the company to meet its 2015 year-end goals of 25,000 customers and 60,000 users, contributing to a substantial revenue increase.
• Launched an award-winning, end-to-end segmentation and nurture strategy within one year, greatly enhancing customer engagement and conversion metrics.
• Led an agile process team, optimizing workflows and driving program effectiveness. Oversaw MarTech operations, designing and executing high-impact programs in Marketo and Salesforce.

Jul 2011 – Aug 2015 · 4 yrs 1 mo · us.logicalis.com

• Recruited directly by the SVP & Regional Manager as the first corporate hire following three acquisitions to establish the West Coast business unit of Logicalis US. Managed national marketing and business development strategy to maintain annual revenue goals of $1.6 billion. Highlights include:
• Developed and deployed an ABM strategy to achieve and maintain the #1 spot in services market share in the SLED and Public Sector verticals for three years, driving 300% profit growth.
• Pursued, nurtured, and provided sales enablement for the largest commercial engagement in company history—a $40 million business transformation services project for Regal Cinemas.
• Strategically targeted the E-Rate business in Arizona using public data and ABM, resulting in $50 million in E-rate awards in 2013 and an 82% win rate, including securing most of the largest projects.

Dec 2006 – Apr 2011 · 4 yrs 4 mos · oregonlegislature.gov

• Primary Media & Public Relations Liaison, Produce Publication of Senate Journal, Oversee Senate Chamber Staff & Decorum, Maintain Nonpartisanship, Expert Knowledge on Parliamentary Procedure & Robert’s Rules of Order, Maintain Accurate Written Records, Strict Adherence to Senate & House Rules, Event Management for Nonpartisan Activities, Reading Clerk (Backup)
• The State of Oregon has a Citizen Legislature consisting of the Senate, whose 30 members are elected to serve four-year terms, and the House of Representatives, which has 60 members elected for two-year terms. The Legislature convenes annually in February at the State Capitol in Salem, but sessions may not exceed 160 days in odd-numbered years and 35 days in even-numbered years. Five-day extensions are allowed by a two-thirds vote in each house. In odd-numbered years, the Legislative Assembly convenes on the second Monday in January, to swear-in newly elected officials, elect legislative leaders, adopt rules, organize and appoint committees, and begin introducing bills. Oregon’s representative form of government is governed by rules, laws, and procedures. Although the process is long, complex and dominated by committees, all laws begin as someone’s idea.

Jan 2001 – Oct 2006 · 5 yrs 9 mos · themillcasino.com

• Strategic Marketing Planning & Execution, Campaign & Event Management, Set & Track Marketing Metrics per Activity, Brand Management, Project Management (New Builds: RV Park & Hotel Expansion), Corporate Communications, Coquille Indian Tribe Tribal Event Liaison
• The Mill Casino • Hotel & RV Park is located on the waterfront in North Bend, Oregon, making it an ideal base location for exploring the North Bend/Coos Bay area including Oregon Dunes, Shore Acres State Park and activities such as fishing, crabbing, clamming, whale watching, boating, golfing and strolling along the boardwalk. The full-service property features over 200 hotel rooms and over 725 slots, along with blackjack, craps and roulette in addition to five on-site restaurants; meeting, wedding and banquet facilities, and a 102-space waterfront RV Park.