Andalib Hasan — Director of Engineering
Marketplace operations break in predictable ways. Growth outpaces unit economics. Incentive systems drift. Regulatory exposure accumulates quietly. Execution gets decoupled from strategy. I've spent 12 years working at exactly those breaking points, from Series A startups to one of Asia's largest food delivery platforms, across logistics, growth, pricing, fraud, and customer operations. What makes my path unusual is the range. At Truck Lagbe, I built the growth and analytics function from scratch, owned the unit economics workstreams through Series A fundraising, and worked directly with founders to turn a product into a viable marketplace. That was zero-to-one. At foodpanda, the problems were the opposite kind: national P&Ls, multi-function leadership teams, and hard calls where growth ambition, cost discipline, and people outcomes were all in tension at the same time. In Bangladesh, I ran end-to-end marketplace operations covering logistics, customer experience, fraud, vendor operations, and analytics under a single country P&L. In the Philippines, I was brought in during a leadership transition to stabilise national logistics and rebuild the operating model from the ground up, rebalancing growth, cost, rider economics, and regulatory exposure simultaneously. What I do well: --> Own P&Ls and make trade-offs across growth, cost, and service quality at scale --> Design pricing, incentive, and dispatch systems that improve unit economics without breaking operations --> Lead restructurings, regulatory pivots, and org redesigns without losing continuity --> Build analytics and decision-making infrastructure that actually changes behaviour I also run R-Squared, a small advisory where I work with founders and senior leaders on growth, pricing, incentives, and marketplace design. I write weekly about marketplace trade-offs, the decisions that actually move unit economics, and what it takes to lead operations when nothing is clean. My writing has reached 500k+ impressions on LinkedIn in the past year, with over 1,500 newsletter subscribers. If that sounds useful, follow along.
Stackforce AI infers this person is a Marketplace Operations Expert with a focus on Growth and Analytics in B2C environments.
Location: Makati, National Capital Region, Philippines
Experience: 13 yrs 3 mos
Skills
- P&l Management
- Marketplace Operations
- Growth Strategy
- Marketplace Design
- Analytics
Career Highlights
- Expert in balancing growth, cost, and service quality.
- Proven track record in building analytics infrastructure.
- Strong leadership in high-stakes operational environments.
Work Experience
foodpanda
Director, Logistics (1 yr 3 mos)
Director, Operations (2 yrs 10 mos)
R-Squared
Founding Partner (5 yrs 7 mos)
Truck Lagbe
Vice President, Growth (2 yrs 1 mo)
Pathao
Growth Strategy & Analytics Lead (10 mos)
Data Scientist (9 mos)
banglalink
Data Engineer (9 mos)
Robi Axiata Limited
Specialist, Predictive & Advanced Analytics (3 yrs)
Accenture
Software Engineer (1 yr 5 mos)
Education
Bachelor's degree at American International University-Bangladesh
