Sep 2022 – Nov 2023 · 1 yr 2 mos · Dublin, County Dublin, Ireland

• Founded in 1592, Trinity College Dublin is Ireland's Oldest University and #1 Ranked MBA Program
• Extra-Curricular Activities:
• MBA Program Careers Representative
• Interim MBA Class Representative (Michaelmas term)
• Student Managed Fund - Analyst, Technology (Software)
• Trinity Entrepreneurial Society - Post-Graduate Year Representative and EduClass Participant
• History Society
• Hiking Club

Feb 2021 – Sep 2022 · 1 yr 7 mos · Dallas, Texas, United States

• EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 500,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Public: EVCM/ $500M Revenue / 4,000 Employees
• My primary role was to manage the team that delivered Product Marketing support for the Security & Alarm and Field Service Management groups. Key deliverables including Sales Enablement, Competitive Intelligence, and Go-To-Market.

Feb 2019 – Feb 2021 · 2 yrs · Dallas/Fort Worth Area

• Armor is a global cybersecurity software company that takes the complexity out of protecting your data, whether it resides in a private, public, or hybrid cloud—or in an on-premise IT environment. Our innovative SaaS platform give you a clear picture of threats facing your organization.
• With offices in the United States and United Kingdom, Armor serves clients in 42 countries.
• My role primarily focuses on developing product and solution centric enablement materials for use in our global channel partner network.
• Major Projects and Accomplishments:
• Launched Klue (competitive intelligence tool) and suite of competitive battlecards
• Launched the inaugural Sales Enablement Certification Program including selection of platform, development of program structure, messaging, content, lesson plans, video production, and internal kickoff
• Launched the Partner Portal and created new categories of go-to-market materials including vertical market battlecards
• 30% net savings delivered by evaluating corporate enablement workflow and re-configuring delivery platform
• Drove the Go-to-Market (GTM) process for the Global Partner Program including all assets, external communications and training

Feb 2018 – Feb 2019 · 1 yr · Dallas/Fort Worth Area

• ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE:GCI/ Public $3.4B Revenue/15,000 employees), helps local businesses grow and better operate their business with award-winning lead generation and conversion mechanics. Through a combination of our powerful SaaS technology and online marketing experts, we have the services you need to increase your awareness, build your brand, and get more leads. ReachLocal is headquartered in Woodland Hills, Calif., and operates in four regions: Asia-Pacific, Europe, Latin America and North America.
• Key Responsibilities include:
• Developing assets and managing go-to-market programs for B2B Software as a Service (SaaS) and digital marketing products
• Major Projects and Accomplishments:
• Planned and delivered vertical marketing strategies for Automotive and Recruitment including focus groups, development of messaging architecture, pivoting existing collateral and developing new sales tools

Jan 2015 – Feb 2018 · 3 yrs 1 mo · Dallas/Fort Worth Area

• BenQ Corporation is an international manufacturer of consumer and professional electronics, with a specific focus in North America on Interactive Flat panels (IFP’s), projectors and digital signage. Public/ $20B revenue, approx. 100,000 employees
• Key Responsibilities include:
• Develops go-to-market strategies and manages product launches
• Responsible for producing marketing strategies, campaigns, and assets across the projector and interactive flat panels (IFP) product lines including datasheets, press releases, banner ads, social media content and email workflows
• Channel marketing liaison for sales teams and channel partner network by providing programs, tools, training and guidance to increase profitability
• Major Achievements and Projects:
• Delivered 4400% return on investment by developing and launching the “Bid Bounty” promotional program, an initiative which motivates channel sales representatives at all stages of the sales cycle
• $7M annual increase in B2B revenue delivered by launching the BenQ “Partner Portal”, a comprehensive channel partner sales enablement tool
• Delivered a 302% increase in followers between 2016 and 2017 by revitalizing BenQ North America social media presence with a new B2B content strategy
• Introduced and launched a variety of new product marketing assets including; solution selling guides, channel partner training videos, interactive case studies and competitive datasheets
• Prior:
• Product Marketing Specialist (2016 - 2017)
• Channel Marketing Coordinator (2015 - 2016)

Jul 2012 – Dec 2014 · 2 yrs 5 mos · London, United Kingdom

• A member of the Halma Group (Revenue:£619M/$USD1B: FY2013), Castell Safety International manufactures and distributes industrial safety solutions to keep people safe at work. Since the inception of the industry in 1922, Castell has provided unique and top quality products to a wide variety of industries around the world. Our offices are located in England, United States, Germany and China.
• My role at Castell is within the International Sales and Marketing team.
• Key Responsibilities include:
• Strategic responsibility for a portfolio of marketing activities including; product marketing materials, competitive analysis, new market research, channel program development, and salesforce.com system administration & training
• Responsible for the administration of the Castell B2B, E-Commerce website including all content development
• Bid desk responsibilities for global channel partners including price quotation, opportunity forecasting & reporting and pricing analysis
• Major Achievements & Projects:
• Responsible for the development of the Czech Republic market, this project included researching the market dynamics and assessing the country’s suitability as a target market, liaising with the foreign trade body to understand entry pathways, locating and assessing potential channel partner candidates and recommending a channel partner to senior management for appointment
• During FY2013, assumed interim responsibility for internal sales activities for the German market. This included developing a plan to maximize the effectiveness of our translation service, pursuit of outstanding quotes, and prompt response to new enquiries. These efforts contributed to a 44% increase in year on year sales in the German market
• Assisted in the launch of salesforce.com by all developing training materials and delivering training to all users in the United Kingdom, German and United States offices.

Jan 2008 – Dec 2008 · 11 mos · Adelaide, Australia

• Founded in 1925, St. Marks College is the oldest residential college of the University of Adelaide. Corporate highlights include a global alumni network, extensive student facilities and a heritage listed campus.
• Key Responsibilities:
• Responsible for the marketing activities of the organization
• Prepared and managed the marketing budget
• Assisted in the development of the organizational strategic plan
• Major Achievements & Projects:
• Chaired the Marketing and Communications committee which steered the development and launch of the new corporate website
• Coordinated Open Day 2008, the primary promotional event of the year, and generated an increase in attendance of 200%
• Launched the branded merchandise range
• Launched the market research program, including extensive use of focus groups and competitor analysis