Jul 2023 – Oct 2024 · 1 yr 3 mos · Pune, Maharashtra, India · On-site

Mar 2022 – May 2023 · 1 yr 2 mos · Pune, Maharashtra, India

• TechDogs (www.TechDogs.com) is an innovative digital publishing platform that revolutionizes B2B content marketing with a unique blend of data, performance marketing, creativity & digital publishing.
• Creating demand for the company’s B2B marketing solutions (lead generation, demand generation & content marketing) by developing and nurturing relationships with global B2B technology marketers.

Aug 2019 – Feb 2022 · 2 yrs 6 mos · Pune Area, India

• MayaXR is an Extended Reality (XR) company that offers businesses the latest in Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) & 360-degree video content solutions.
• Spearheading the company’s revenue generation activities by identifying & developing relationships with prospective clients across industries.
• Demonstrating fundamental capabilities of the company to prospective clients and developing solutions that align with their specific business requirements.
• Collaborating with all internal & external stakeholders to ensure seamless business operations.
• Creating & enhancing the company’s online presence.
• Key Clients: Capgemini, Oriental Rubber Industries & Badhekar Developers.

Jul 2017 – May 2018 · 10 mos · Pune Area, India

• Anibrain Interactive is the Virtual Reality (VR), Augmented Reality (AR) & Gaming division of Anibrain - India's leading VFX studio renowned for its visual contributions to over 200 Hollywood blockbusters.
• Fostering strong relationships with both new and existing clients to generate revenue for the company's Virtual Reality (VR), Augmented Reality (AR) & Gaming business.
• Showcasing the company’s AR/VR & Gaming capabilities to prospective clients and at trade events.
• Liaising closely with the technical team to ensure seamless operations and timely delivery that meet clients' expectations.
• Key Clients: ITC, J.C. Bamford Excavators (JCB), ACG Worldwide, Smaaash Entertainment, Konkan Tourism & Dimple Realtors.

Aug 2015 – Jan 2017 · 1 yr 5 mos · Pune Area, India

• Digital Art VRe is a joint venture between Digital Art India & Setu Advertising. The company focuses on creating customized & immersive Virtual Reality (VR) experiences for businesses.
• Managing revenue generation endeavors for the company's Virtual Reality (VR) business by developing relationships with new & existing clients. Responsibilities included acquiring new business & ensuring all client deliverables are fulfilled in a timely manner.
• Key Clients: Gujarat Tourism Opportunity Limited (GUJTOP), National Film Archives of India (NFAI), Oriental Rubber Industries, KPIT Technologies, VJ Developers & Apurva Natvar Parikh Group (ANPG).

Mar 2013 – Aug 2015 · 2 yrs 5 mos · Mumbai Area, India

• Times Television Network is an Indian TV broadcaster and is a subsidiary of The Times Group – India’s largest media conglomerate. The branded content division focuses on customized solutions and properties for clients to create impact & engagement across the network.
• Managing marketing efforts for Branded Content Properties (Advertiser Funded Programs) on TIMES NOW, ET NOW & zoOm television channels.
• Supporting the sales team with concept ideation, media planning & creative campaign treatment for client pitches.
• Fulfilling all media buying responsibilities along with creative campaign development & media execution across platforms.
• Orchestrating cross-functional collaboration with all internal & external stakeholders to ensure uninterrupted business operations.
• Key Projects:
• DuPont Power of Shunya, Lufthansa Runway to Success, Vodafone Drive into the Big League, Samsung Biz Bytes, IndiaMART Leaders of Tomorrow, Capgemini Super Techies Show, Cisco Internet of Everything, Max Bupa Walk for Health, ICICI Lombard India Risk Manager Awards, LIC Journey in the Life of an Indian, Puma School of Speed & Skoda - The Superb Drive.

Dec 2009 – Mar 2013 · 3 yrs 3 mos · Mumbai Area, India

• Ogilvy is one of the largest & most successful advertising agencies in the world. It is known for producing some of the most iconic advertising campaigns in history that have grown global brands & businesses.
• Brands Managed:
• Star Plus, Star Gold, Star Corporate, Cadbury Perk & ISS HiCare.
• Fostering strong relationships with clients & engaging with them to gain a deep understanding of their advertising needs.
• Overseeing end-to-end campaign management, from ideation to execution, for optimal brand performance.
• Working closely with all internal teams (creative, planning, films, studio, finance, legal, etc.) & external entities (artists, production houses, photographers, recording studios, etc.) to ensure smooth campaign operations.
• Monitoring and analyzing market trends and competition to develop insights & strategies.
• Supporting the development of compelling case studies and other materials to accompany award submissions.
• Key Campaigns:
• Brand: Star Plus Rebranding – ‘Rishta Wahi, Soch Nayi’, Star Asli HD & Cadbury Perk– ‘Life Ke Mazey Lo’.
• Non-Fiction Shows: Satyamev Jayate, MasterChef India, Just Dance, Survivor India & Comedy Ka Maha Muqabala.
• Fiction Shows: Yeh Rishta Kya Kehlata Hai, Pratigya, Sasural Genda Phool, Diya Aur Baati Hum & Saath Nibhaana Saathiya.
• Special Events: Star Parivaar Awards, Star Screen Awards, IIFA Awards & ITA Awards.
• Awards & Recognitions:
• HERO Awards 2013: Gold Award (Campaign of the Year) for Satyamev Jayate – Star Plus.
• EFFIES Awards 2012: 2 Gold Awards (Integrated Advertising Category & Services Category) and Marico Uncommon Sense Award for the campaign - Satyamev Jayate: Managing a Billion Expectations - Star India.
• EFFIES Awards 2010: 1 Silver Award (Services Category) for Star Plus Rebranding Campaign: ‘Rishta Wahi, Soch Nayi’ - Reframing Entertainment for the Indian Woman.

Jan 2008 – Jan 2009 · 1 yr · London, United Kingdom

• Informa PLC is a leading international event, digital services & academic knowledge group which helps commercial, professional & academic communities through specialist content and intelligence.
• Conducting comprehensive research and analysis using various data sources to identify and verify company information for the maintenance & expansion of Informa's databases.
• Utilizing Management Information Systems (MIS) like Javelin and Infront to gather & organize data.
• Ensuring data quality standards are met by regularly monitoring/updating data for consistency & completeness.