Aug 2020 – Aug 2021 · 1 yr · Mumbai, Maharashtra, India

• Responsible for establishing UX and Consumer research practice in the area of IoT and automation.
• Building holistic design interventions, strategic models and business cases to create new innovation structure and present to key stakeholders.
• Conducting deep behavioural and design research, analyzing data insights to create business opportunities and creative solutions.
• Creating rich detailed presentation reports to document research findings to communicate in an engaging and impactful way to cross-functional teams.
• Work closely with innovation and technology accelerators teams to convert ideas into human centric design solutions.
• Building new unified IoT platform for a seamless user experience and enhance overall brand recognition through innovation.

Apr 2019 – Aug 2020 · 1 yr 4 mos

Apr 2018 – Apr 2019 · 1 yr

• Working at Bajaj R&D - industrial manufacturing exposure, understanding processes and systems and learning and gaining meaningful insights - the responsibilities include :
• Handling projects which requires complete design process of Initial Research to Conceptualisation till Prototyping and handing over to Engineering Design Team and coordinating for CMF pre-tooling and production.
• Discussing with various stakeholders of the projects and preparing a thorough design brief derived from NPD marketing brief.
• Deciding on various strategies for designing research projects and implementation of the same keeping in mind the business goals.
• Thoroughly understanding consumer behaviour and perception and identify potential emerging consumer segments and their aspirations to help in New Product Development.
• Developing deep empathy with end consumer and understand end user’s needs and aspirations to design products that fulfil consumer requirements.
• Trend forecasting for Industrial Design, CMF and changing technology landscapes.
• Continuously coming up with new product designs.
• Developing and iterating designs through sketches, prototypes, renderings and communicating with manufacturers.
• Regularly presenting design work to various decision-makers.
• Developing products from concept to factory production while keeping within budgets and timelines.
• Identifying suitable manufacturing partners, sourcing components, and negotiating costs.
• Advocating for new products through the entire design and production process from early stage concept to creation of samples and mass production.
• Co - working with the engineering design team to convert RPTs into realistic products.

Jul 2017 – Mar 2018 · 8 mos · Bengaluru Area, India

• Being a part of the Titan retail design team, introducing projects in retail experience in the
• experience and space design realm to innovate new ways of creating consumer experience by creating moments within the shopping space to forge deep emotional connections that increase loyalty, dwell time and that overall feel-good factor.
• It is the expertise of the team with many years of designing spaces and also working with multiple agencies, the need to re - identify the brand through experiential sustainable spaces that make them an ideal front runner in fostering and reviving their retail spaces.
• The tenure of the project was for a duration of 8 months and gave rise to a new dimension of a space that would allow consumers to engage and enjoy at every step of their journey within the Titan stores.

May 2016 – Jul 2016 · 2 mos · Mumbai, Maharashtra, India

Jul 2013 – Dec 2014 · 1 yr 5 mos

• Vendor and Security Management through Near Field Communications
• NFC based product development
• Business Development
• Customer Relationships
• Product Development and Application
• Interface development and database management