Apr 2025 – Aug 2025 · 4 mos · Kolkata, West Bengal, India · On-site

• 1. Digitized Ad Booking System (TV & Newspapers): Transitioned from offline to an online platform, integrated payment gateways, reduced booking time by 80%, and boosted newspaper ad conversions by 72.3%.
• 2. Incentive Management System: Designed a CRM-linked payout solution for sales teams, automating performance-based incentives, reducing payout discrepancies by 69.6%, and ensuring timely disbursals.
• 3.One Stop Weddings: Conceptualized and launched an integrated wedding services platform, addressing customer pain points and increasing conversions by 71.8%.
• 4. Product Research & Strategy for Growth Initiatives : Conducted competitor benchmarking and industry research to shape the feature roadmap.Explored emerging technologies in matchmaking and consumer apps for potential integration.
• 5.Consultant – Process Optimization in Lead Management :Improved lead conversion pipeline visibility and reduced cross-team response time from 3 days to 2 hours
• 6. Played a lead role in migrating from AWS to Oracle Cloud, reducing operational costs by 80%
• 7. Recognition & Impact : Received “Exceptional” rating for ownership and product impact.

Sep 2022 – Apr 2025 · 2 yrs 7 mos · Kolkata, West Bengal, India · On-site

• 1.Defined & Implemented Scalable CRM Platform :Built a CRM system from scratch, mapping workflows across sales, support, and finance for unified lead & sales tracking.
• 2.Automated funnel tagging, assignment logic, and lead prioritization rules, boosting CRM adoption and improving lead management efficiency by 71%.
• 3.Built & Scaled a Data-Driven Engagement Tool : Designed personalized journey logic across email, SMS, and app notifications for omni-channel campaigns which increased active user interactions by 69.3% within the first two quarters.
• 4. Integrated real-time dashboards to enable proactive decision-making for business teams.
• 5.Recognition & Impact : Awarded consecutively for demonstrating ownership, collaboration, and initiative, while upholding organizational values.

Mar 2022 – Aug 2022 · 5 mos · Kolkata, West Bengal, India · On-site

• 1.Developed “Top Profile of the Hour” feature; which increased DAU by 59.6%
• 2.Wrote feature specs, implemented push/email notifications in the app.
• 3.Collaborated cross-functionally for product delivery & feedback loops
• 4.Conducted user behavior analysis to identify peak engagement windows, driving strategic placement and timing for the “Top Profile of the Hour” feature.
• 5.Defined key success metrics (DAU, CTR, conversion rate) and used Mixpanel to track post-launch performance.
• 6.Led A/B testing across multiple cohorts to fine-tune feature positioning and notification copy, resulting in a 23% increase in click-through rate.
• 7.Partnered with engineering and design teams to ship MVP within 2 sprints, with iterative improvements based on user feedback and data.
• 8.Streamlined the notification workflow using Firebase and integrated dynamic content, improving open rates by 36%.
• 9.Synthesized qualitative feedback from user interviews and support tickets into actionable insights that improved profile visibility experience.
• 10.Owned end-to-end product lifecycle — from ideation and wireframing in Figma to release, analysis, and optimization.
• 11.Created internal documentation and onboarding guides to ensure alignment across product, marketing, and ops teams.

Aug 2020 – Jan 2021 · 5 mos · Kolkata, West Bengal, India · On-site

• During my internship at BYJU'S, I actively contributed to diverse marketing strategies and campaigns. As a Marketing Intern, I played a pivotal role in executing initiatives to promote the brand, drive user acquisition, and enhance customer engagement.
• My primary responsibilities included assisting in the development and implementation of marketing campaigns. I actively participated in brainstorming sessions, providing innovative ideas for campaign concepts and strategies. This experience deepened my understanding of target audience segmentation, messaging, and creative execution.
• I also conducted market research and competitor analysis, gathering insights on market trends and customer preferences. This comprehensive understanding of the market landscape allowed me to contribute effectively to the development of impactful marketing strategies.
• In the realm of digital marketing, I assisted in managing social media accounts, engaging with the online community, and contributing to well-crafted email marketing campaigns tailored to specific target segments.
• Furthermore, I collaborated closely with the creative team to design and create engaging marketing collaterals, including brochures, presentations, and digital assets that effectively communicated the brand's value proposition and key messages

Sep 2019 – Jul 2020 · 10 mos · Kolkata, West Bengal, India · On-site

• During my Marketing Internship, I actively contributed to various initiatives, supporting the execution of marketing strategies to promote the brand, drive customer acquisition, and enhance overall visibility. A key responsibility was assisting in the development and implementation of marketing campaigns. Through active participation in brainstorming sessions, I provided innovative ideas, gaining insights into audience segmentation and creative execution.
• I played a vital role in conducting market research and competitor analysis, collecting data on trends and customer preferences. This research provided valuable insights for crafting effective marketing strategies and contributed to a comprehensive understanding of the market landscape.
• In the realm of digital marketing, I assisted in managing social media accounts and actively contributed to well-crafted email campaigns, ensuring personalized messages to target segments. Additionally, I collaborated with the creative team to design brochures, presentations, and digital assets, effectively communicating the brand's value proposition and key messages