Jul 2023 – Dec 2025 · 2 yrs 5 mos · Gurugram, Haryana, India

• Lead Digital Transformation and Marketing for Samsung’s Digital Appliance (DA) business — a multi-million-dollar portfolio spanning eight categories including refrigerators, washing machines, air conditioners, and microwaves. Oversee digital innovation, CRM, CX strategy, and omnichannel marketing to drive category growth and strengthen Samsung’s leadership in consumer technology.
• . Lead cross-functional teams across data, tech, creative, social, influencer, and retail; collaborate with partners in AR/VR, production, and digital enablement.
• . Architect and execute integrated marketing programs across CRM, media, and retail, blending performance, storytelling, and technology.
• . Built exclusive campaign IPs such as HA Lucky Draw Contest, Bespoke AI Days, Blue Fest, Samsung Finance Plus, and New BIGinnings (Wedding Combo) to enhance engagement and acquisition.
• . Introduced new digital engagement formats — Live Launches, Live Commerce, AR/VR demos, and Endless Aisle experiences — setting new standards in experiential marketing.
• . Established data-driven frameworks for cross-sell and upsell, improving consumer lifetime value and inter-category synergy.
• . Partner with Samsung India’s CXOs, Marketing, Product, Retail, and Global teams to define digital roadmaps and growth frameworks.
• Impact Highlights:
• . +26% revenue growth in Flagship Air Conditioner category through data-led CRM and digital interventions.
• . #1 market leadership across Refrigerator categories.
• . Record festive campaign performance through omnichannel orchestration and automation-led efficiency.
• . FTE optimization contributing to higher revenue.
• Flagship BKC Store Mandate:
• . Led launch and growth strategy for Samsung’s Global Flagship Store (BKC).
• . Delivered 150% YoY footfall growth and 30% revenue uplift (FY25 vs FY24).
• . Achieved NPS of 98, setting a global benchmark in brand experience.

Jan 2022 – Jun 2023 · 1 yr 5 mos · Gurugram, Haryana, India

Sep 2021 – Jan 2022 · 4 mos · Gurugram, Haryana, India

• Joined Cheil India to lead the digital transformation initiatives for Samsung's Digital Appliance business - laying the foundation for it's category-first digital acceleration journey.
• . Led the category's first-ever live launch event for Samsung's Flagship Bespoke Refrigerator launch, setting a new benchmark for immersive digital engagement.
• . Designed and implemented the digital transformation roadmap covering CRM, media, and omnichannel performance to modernize marketing operations.
• . Collaborated with business leadership to align transformation strategy with brand, retail, and e-commerce objectives.

Mar 2019 – Jul 2021 · 2 yrs 4 mos · Gurgaon, Haryana, India · On-site

• Led a bsuiness unit for digital transformation, MarTech, and CRM strategy for key enterprise clients across BFSI, NFBC, Consumer Durables, Aviation, and Retail, driving measurable growth through data, technology, and customer experience innovation.
• . Directed end-to-end digital and CX transformation for marquee clients including Home Credit, SpiceJet, Hindware, Citibank, Carrier, Toshiba and IndusInd Bank.
• . Partnered with client CXOs and business heads to define customer engagement roadmaps, automation frameworks, and data-driven marketing ecosystems.
• . Built and scaled MarTech and CRM architectures using platforms such as Salesforce, Adobe, and Hubspot, enabling personalized engagement and performance visibility.
• . Led multi-disciplinary teams across strategy, data, creative, and technology to deliver high-impact omnichannel campaigns and digital modernization programs.
• . Championed CX transformation for Home Credit and SpiceJet, improving acquisition, retention, and loyalty across digital and mobile touchpoints.
• . Managed multi-million-dollar portfolios, ensuring delivery excellence, innovation, and sustainable growth across key accounts.
• . Drove new business and cross-group collaboration across Publicis agencies to create integrated, data-led growth strategies for clients.

May 2017 – Mar 2019 · 1 yr 10 mos · Gurugram, Haryana, India

• Led the P&L, planning and implementing GTM strategy for commercial growth - offering an end-to-end solution for Digital Marketing, Technology and Cloud, eCommerce portals and marketplaces, Subscription Commerce, B2B/B2C/D2C, Social Commerce and Media investments
• Driving key partnerships and alliance in digital transformation ecosystem to deliver end-to-end solution in the market for our clients

May 2016 – Apr 2017 · 11 mos · Gurugram, Haryana, India

• Led the digital commerce consulting practice for client across industries, leading a young and high impact 25+ member cross-functional team of client servicing, UI/UX architects, Magento architects, solutions engineers, social media and paid media managers and data & analytics experts
• Monitor, analyse and identify insights to ensure continuous improvements and growth across client’s ecommerce portals, social channels and revenue
• Owning the practice charter with revenue targets to identify growth opportunities within strategic accounts to generate incremental revenue streams using innovation led consulting assessments
• Conceptualized, built the product roadmap, formulating the legal contracts and launched the product ‘BEKERi’, an eCommerce SaaS solution that combines technology, analytics and automation enabling brands provide a customized experience to customers and improve their last mile conversion

May 2010 – Apr 2016 · 5 yrs 11 mos · Gurugram, Haryana, India

• As a co-founder, I was involved in the complete life cycle of the company including, client acquisition, business strategy, company operations, project delivery, financing & funding and human resource management
• As Head of Business Strategy, I led the thought leadership of the organization and created a strong digital consultancy division with strategic partnerships that enabled us to work with global clients across North America, New Zealand, Canada, Australia and Singapore
• Built strategic partnerships with agencies and companies across industries to setup as a one-stop solution offering integrated solutions
• Methodically built an internal 18+ member strong team keeping a close eye on costs and profit margins offering services for UI, UX, Website Development, SEO, Lead Generation, SMM, Creative Solutions, Fashion and Product Photoshoots, TVCs and Digital Films

Aug 2007 – Apr 2010 · 2 yrs 8 mos · Gurugram, Haryana, India

• Account Management: Analyze the business requirements and propose a solution to cater to the objectives of the client
• Project Management: Negotiate the final scope of work and prepare a project plan with timelines and cost estimate. Brief the development team with the detailed client requirements, expectations and deliverables
• Client Servicing: Ensure smooth coordination between the client and the production head to foster client satisfaction
• Business Development: Generate business from the existing clients by presenting new ideas, monetize on the existing projects and enhance its brand image
• Digital Strategy: Plan strategies for setting up online business
• End-to-end ownership of the client’s campaign / project

Feb 2004 – Jul 2007 · 3 yrs 5 mos · Delhi, India

• Key Responsibility Areas :
• Planning, scheduling and managing projects from start to finish, setting priorities to maintain client satisfaction
• Finding effective solutions to problems while maintaining client schedules and quality standards
• Responsible for the overall coordination for the entire project across teams