Ankana Gupta — Digital Marketing Specialist
As a Marketing Manager at The Times of India, I plan and execute impactful campaigns for TOI News App and TOI+, the premium digital product that offers exclusive and ad-free news to subscribers. I have over five years of experience in developing comprehensive marketing and branding strategies, with a focus on user acquisition, retention, and engagement. Worked on developing tailored marketing strategies to target specific audience segments based on consumer insights. Strategize to achieve enhanced brand visibility and consumer engagement through strategic content and promotional activities I have experience in working for dynamic environment and building effective brand campaigns for this age's dynamic user, who's preferences change frequently. My work with JioCinema as a Marketing Manager involved managing app DAUs, MAUs etc. and planning effective and creative campaign to build a loyal userbase.
Stackforce AI infers this person is a Marketing Specialist with expertise in Media and Digital Marketing.
Location: Ghaziabad, Uttar Pradesh, India
Experience: 8 yrs 6 mos
Skills
- Marketing Strategy
- Digital Strategy
- Brand Management
- Digital Marketing
- Marketing
Career Highlights
- Over five years of marketing experience.
- Expert in digital marketing and brand management.
- Proven track record in user acquisition and retention.
Work Experience
Senior Media Specialist (1 yr 3 mos)
The Times Of India
Marketing Manager (2 yrs 11 mos)
Jio
Lead Digital Marketing (2 yrs 10 mos)
Axis Bank
Assistant Manager- Retail Marketing and Operations (1 yr 1 mo)
The Coca-Cola Company
Management Intern- Marketing (1 mo)
Delhi University
Research Intern (5 mos)
Indian Institute of Technology, Bombay
Summer Intern (1 mo)
Education
Master of Business Administration (MBA) at Jamia Millia Islamia
PG Certificate Program: Marketing & Brand Management at MICA | The School of Ideas
Bachelor's degree at Amity University, Greater Noida Campus
High School at Bal Bharati Public School
