Dec 2021 – Jul 2023 · 1 yr 7 mos · India · Remote

• Was responsible for Go-to-market strategy planning and Greenfield Program for US North Central region
• Worked closely with partner sales team in pursuit and created new customer proposals for North American geography customers
• Created sales collaterals like sales presentation decks, email templates, research PoVs, proposals decks, solution blueprints etc.
• Managed AI/ML product and solution portfolio for Gaming, Healthcare & Financial Services industries
• Led the execution of the Gaming GTM strategy plan for H1 2022 to establish the presence of Gaming capabilities of Quantiphi
• Identified business opportunities by understanding the industry trends and guided the AI solutions team in creating the PoCs
• Collaborated with Marketing & Inside Sales teams to successfully execute various marketing campaigns and generate leads
• Led the cross-functional team of 6 and built the propensity to buy AI web application using AWS for a SaaS product customer

Aug 2020 – Dec 2021 · 1 yr 4 mos · Noida, Uttar Pradesh, India · Hybrid

• Worked in Telecom, Media & Entertainment domain where my significant responsibilities were business consulting, product management, presales, solution consulting, GTM strategy & analysis of customer accounts
• Worked on multiple RFPs and Go-to-market engagements with multiple stakeholders across North American geography
• Strengthened external relationships with third-party technology partners in 5G, Edge Computing, AI/ML, NLP, Media & Gaming domains to create the go-to-market strategy and solution development
• Orchestrated innovation by developing business strategies, including high-level solutions and product roadmaps
• Worked as an associate manager in building a next-generation non-intrusive in-game advertising platform for the eSports domain

Apr 2019 – Jun 2019 · 2 mos · Mumbai, Maharashtra, India · On-site

• Project 1: Account-Based Marketing Analytics using Tableau
• Created Account-Based Marketing Analytics Dashboards to measure the effectiveness of the Marketing Campaigns.
• Pulled data from various CRM sources, Hubspot and Salesforce, where the company stores data of the Marketing Campaigns, which run on various Social Media platforms like LinkedIn, Facebook, Twitter etc.
• Connected CRM sources and Tableau with Cloud Data Warehouse, Google BigQuery to extract data from CRM Sources servers to Tableau.
• Project 2: Potential Marketing Customer Segmentation using Machine Learning
• Prepared the customers list by filling the missing values using Customer's database.
• Built a Machine Learning Text Classification model using CART and Random Forest techniques to predict the seniority level of the potential customer contacts based on their designation in their company.
• ML model will help us to identify the reach level of our Marketing Campaigns
• Project 3: Automating Target Customers Reports using R
• Automated a process to merge the reports downloaded from a marketing information platform and filter the data based on the researched constraints.
• Automated it using R which earlier took 10 hours to complete it manually, now after automating the process only takes 30 mins
• The process will find out the target customer list from ten thousands of customer lists
• List dropped down to only 1% potential target customer list out of the original list after automating the process through R

Mar 2019 – Apr 2020 · 1 yr 1 mo

• Led the team of 50 Quants and Data Science Enthusiasts where we organized events and competitions to improve and test the analytical acumen of the participants.
• Quantinuum is the Quants and Analytics Committee of KJ SIMSR

Jul 2018 – Apr 2020 · 1 yr 9 mos

Jan 2016 – Jul 2017 · 1 yr 6 mos · On-site

• Business Analyst for Core Account Receivable System in Commercial and Financial Services domain
• Worked with different teams across the globe to integrate different client’s businesses on AR platform
• Interacted with clients, gathered Business requirements and prepared documents based on due diligence
• Performed gap analysis, presented the findings and provided Working Capital solutions for different businesses
• Worked on MS Excel and R to analyze the datasets and used SQL for data transformation and extraction

Oct 2015 – Dec 2015 · 2 mos · On-site

• • Managed the Freight Operations for Rail Bharat project using transformations on data in ETL tool Informatica and generated the reports and prepared dashboard of data using SAP Business Objects.

Jul 2013 – Jun 2014 · 11 mos · New Delhi Area, India

• • Selected in EETP (Employability Enhancement Training Program) held at ALTTC, Ghaziabad under the MOU of AICTE and BSNL on Merit basis by scoring a position in Top 30 students.