Apr 2024 – Nov 2024 · 7 mos · Gurugram, Haryana, India · On-site

Mar 2022 – Jul 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

Nov 2020 – Mar 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

• Managed B2C AVOD & SVOD App Marketing for users in India including Education, Acquisition, Onboarding, Engagement & Retention.
• Developed and delivered breakthrough ideas and innovative campaigns that increased the user watch time, Video Views & Click Through Rate on platform by 30%.
• Performed detailed analysis to understand and improve campaign performance and implemented learnings basis user’s behavior increased the number of clicks by 40%.
• Managed agency partners as the primary lead in the delivery of campaign plans, assets, tactics and event execution.
• Innovated CLM Engagement programs spontaneously resulting in moment marketing leading to a 4X growth of key metrics.
• Automated 30% of the manually executed campaigns & setup new business processes to make the campaign execution, tracking & responses visible to the respective stakeholders.
• Analyzed & Reported campaign performance data basis preference of user language, content type and the interest of the user on the content.
• Conducted multiple experiments to try new CLM strategies for User Engagement & Retention, leading to activate 4 regional languages on the CLM programs for Zee5 India.
• Worked collaboratively with cross functional teams and internal agencies for the smooth execution of the campaigns (Copy, creatives, tech, strategy & marketing)

Nov 2019 – Mar 2020 · 4 mos · San Francisco, California

• Executed paid digital campaigns for awareness, demand generation and product marketing promotions and newsletter for Facebook Social Good & Community Partnerships.
• Created channel marketing collateral & campaigns across products & programs under Social Good & Partnerships (Facebook ads, emails, landing pages) creating an impact to reach a larger audience and measuring KPIs.
• Managed email campaigns on Marketo, Marketing Suite & Salesforce platform including setup, testing, deployment and reporting.
• Conducted email campaign & Facebook Ads analysis for campaigns launched for different programs and products creating an impact with 91% open rate.
• Launched & enabled scaled product marketing via webinar as a marketing channel for Facebook teams.
• Partnered with creative and content teams to optimize the content for digital campaigns and other marketing teams across Facebook banner to plan marketing strategies.
• Responsible to analyze digital campaigns for Giving Tuesday 2019 raising $120M.
• Set the vision for growth by conducting ads sentiment analysis which created an impact for the product & partners for Giving Tuesday 2019 using Tableau.
• Managed internal processes communications & relationships with third party vendors supporting the team for visibility in workflow.
• Collaborated cross-functionally to roll out new marketing requirements and developed emails & landing pages using Content Management System.
• Automated decision making for Facebook Community Learning Labs programs using Salesforce with internal tools enabling to scale and reducing manual workload saving 20% of the process time.

Sep 2019 – Nov 2019 · 2 mos · San Francisco, California

• Worked with the marketing operations & research team to provide a verified platform to the Airbnb
• customers resulting in an increased customer satisfaction
• Assessed the Airbnb host's listings with an accuracy of 91% to make the platform more relevant for the consumers
• Worked cross functionally with the global Airbnb's team and collaborated with the market managers to find solution of region specific requirements.
• Collaborated with the team overseas to maximize the assessment target with an increase of 10% every week.

Jun 2019 – Oct 2019 · 4 mos · San Francisco Bay Area

• Managed social media accounts for 3 clients, generating interest for existing and upcoming product and service releases
• Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content
• Used LinkedIn and Twitter as social media channels to maximize brand exposure and improve brand visibility
• Measured and Monitored marketing campaigns with help of Analytics tools helping in brand visibility by 15%
• Provided analytical support and monitored data quality by interpreting and summarizing data and trends
• Assisted in the development and production of marketing and sales support material (e.g. product brochures, Apps, videos, PowerPoint, etc.).
• Provided weekly updates on digital marketing campaigns to CEO, discussing strategic initiatives and methods for improvement

May 2018 – Jul 2018 · 2 mos · Boston

• Increased 30% website traffic creating a marketing campaign for 4th of July.
• Increased 15% email opening rate by creating engaging marketing content for 1600 potential leads.
• Managed and coordinated with the clients for their upcoming needs for the product.
• Raised brand awareness by analyzing marketing campaign data and derive specific recommendations in order to create efficient results and better conversion for marketing leads. 20%
• Managed and coordinated with the team for creating graphic content for social media campaigns followed by A/B testing.
• Managed timelines and track status of plans and campaigns for assigned events and analyzed the consumer's behavior.
• Worked with a cross-functional team to develop and execute marketing initiatives and explore the current market trends.
• Implemented web design principles to ensure that the company website renders well across multiple devices resulting in the increase of web traffic by 25% measured via Google Analytics.
• Managed the CRM for 3000+ potential leads and turning them into conversion by creating personalized menu options.
• Coordinated 8 major events in order to improve customer acquisition, word of mouth referral, as part of social media and digital marketing strategy.
• Provided a brief to the customer about the product and the specific material needs.

May 2016 – Jun 2017 · 1 yr 1 mo · Mumbai

• Worked as a front-end developer in an agile model project with a team of 100 developers for a telecom client based in the United States.
• Analyzed and implemented the requirements of the client, work with the Product Owners, Business Analysts, and functional team to understand the requirements.
• Developed codes based on client requirements and functional documentation using Java, HTML5, Angular JS, JavaScript, jQuery and Spring MVC Frameworks.
• Trained about the Retail Industry and its operations resulted in understanding the market and clients requests efficiently.
• Consulting with production support and the testing teams with the collaboration of peers overseas resulting in increased client satisfaction.
• Collaborated with other team members and stakeholders to ensure maximum efficiency which helped in achieving the targeted deadline 4 months before the release date with the efficient team of 100 people.

May 2014 – Jun 2014 · 1 mo · Nagpur Area, India

• Developed a website for tracking records of more than 500+ employees.
• Developed graphics for the campaigns conducted in the company.
• Used scripting languages( JavaScript, HTML, CSS,MySql), management and content creation tools , applications and digital media.

Jun 2013 – Jul 2013 · 1 mo · Nagpur Area, India

• Developed graphics for the campaigns conducted in the company.
• Used scripting languages( JavaScript, HTML, CSS,MySql), management and content creation tools , applications and digital media.

Oct 2012 – Dec 2014 · 2 yrs 2 mos · Bhubaneshwar Area, India

• Created social media campaigns on Facebook, Instagram to promote the upcoming events.
• Successfully coordinated 8 events in a time period of 12 months with more than 300+ participants.
• Supported the marketing team in daily administrative tasks and lead promotional activities amongst all the colleges across the city
• Analyzed the impact of digital marketing campaigns for better success rate for the upcoming events.