Jan 2024 – Jun 2024 · 5 mos · Bengaluru, Karnataka, India · On-site

• Global knowledge is a worldwide leader in IT and technology training, helping individuals and organizations build the skills they need to succeed in an ever-changing world. With an international network of offices and training facilities, Global Knowledge has the unique flexibility to deliver a broad portfolio of courses on over 100 countries.
• Led end-to-end ownership of user onboarding vertical, conducting structured user research and implementing data-driven features that increased activation by 10% and course enrolments by 8% through leaderboard and progress tracking capabilities
• Drove international market expansion through localised product strategies and webinar-based lead generation system, resulting in successful entry into new regions

May 2023 – Dec 2023 · 7 mos · Bangalore Urban, Karnataka, India · Remote

• Owned KYC product vertical, partnering with compliance teams to revamp screening workflows, reducing false positives by 90%, supporting 10% YoY customer growth
• Executed the annual roadmap and sprint planning, working extensively with engineering, design and operations teams

May 2022 – Apr 2023 · 11 mos · Bengaluru, Karnataka, India

• Scaled paid marketing across Google, Meta, and LinkedIn, resulting in a 1.5x increase in paid traffic and doubling leads within three months.
• Improved CTR on Google Search Ads from 7% to 9% in a span of 6 months through regional campaigns and keyword optimisation.
• Collaborated with the product and product marketing team to drive marketing strategy to enhance product adoption
• Led strategic initiatives on Google Search, leveraging industry and persona-based targeting to acquire new merchants

Dec 2020 – May 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Drove customer acquisition in APAC, US, EMEA, and Europe, achieving 1.8x ROAS and a 41% reduction in CPL within one quarter.
• Managed an 8 Cr+ quarterly budget for paid digital channels, including Facebook, Google, LinkedIn, Quora, and affiliates.
• Scaled India and ROW business in top categories through effective targeting and optimization strategies.
• Implemented robust performance tracking and reporting to monitor campaign effectiveness and identify areas for improvement.

Feb 2019 – Dec 2020 · 1 yr 10 mos · Mumbai Metropolitan Region

• Led full-cycle marketing campaigns from ideation to performance analysis, managing quarterly budgets exceeding INR 3.8 Cr and driving brand awareness and lead generation.
• Conducted A/B testing and optimization of SMS and email campaigns, resulting in a 20% quarter-over-quarter increase in lead-to-qualified lead conversion.
• Developed and executed successful media plans across various channels, achieving target numbers while optimizing for cost efficiency.
• Analyzed campaign performance data to identify trends, insights, and opportunities for improvement, informing future marketing strategies.

Feb 2018 – Jan 2019 · 11 mos · Pune, Maharashtra, India

• Managed social media campaigns for Zomato, Dunzo, AltBalaji , TataSky, Kotak811 and delivered positive ROI within a 3 Cr monthly budget.
• Identified and developed strategic opportunities for clients to expand their reach and achieve business goals.
• Analyzed campaign performance data to optimize targeting, messaging, and creative elements, leading to improved results.