Dec 2022 – Present · 3 yrs 6 mos · London, England, United Kingdom

• ▪ Lead end-to-end digital projects, defining scope, timelines, and resource allocation to ensure on-time delivery of business objectives.
• ▪ Act as primary point of contact between internal teams and external agencies, ensuring alignment on KPIs and milestones.
• ▪ Deliver comprehensive digital strategies (SEO, CRM, PPC, e-commerce) while monitoring project budgets and ROI performance.
• ▪ Drive data-driven optimizations across acquisition and retention channels, streamlining workflows for improved efficiency.

Jul 2022 – Nov 2022 · 4 mos

• ▪ Implementing all steps of CRM process and strategy in liaison with the marketing manager: from planning to execution of campaigns across multiple channels and via dedicated marketing tools: Email, SMS, Push Notification and Direct Marketing as to improve engagement and re-activation rates and reduce risk of churning
• ▪ Understanding and implementing effective customer segmentation, analysing target-groups performance to adjust existing campaigns or to create (and deploy) dedicated online promotional initiatives
• ▪ Writing, proofreading and adapting existing marketing copy and HTML coding and hyper-linking for promotional pages, CTA buttons, banners, emails and push notification etc.
• ▪ Performing contrastive analysis of all results against objectives, budget and previous data (MTD, YTD) while also monitoring competitor’s data to deliver clear and concise reporting and suggestions about how to improve marketing strategy

Jun 2021 – Jun 2022 · 1 yr · Grande Londra

• ▪ Managed end-to-end product listings and catalog updates on the company website, ensuring data accuracy and high-quality content.
• ▪ Used SAP Commerce to organize product categories, manage technical attributes, and monitor inventory levels.
• ▪ Optimized product titles and descriptions for improved search visibility and on-site customer conversion.
• ▪ Coordinated digital sales strategies across the web shop and marketplaces, achieving an 80% increase in overall performance.

Jan 2020 – Jun 2021 · 1 yr 5 mos · Italy

• Company producer of dietary, cosmetic and nutritional products based on Aloe Vera
• ▪ Penetrated new segments thorough market research and competitor analysis
• ▪ Optimised website content for SEO. Bounce rate fell from 64% to 35%
• ▪ Created and managed all paid search campaigns to ensure internal ROI goals met
• ▪ Planned and implemented strategies to drive online traffic from social platforms to the company website

Jun 2019 – Dec 2019 · 6 mos · Londra, Regno Unito

• Big-data technology company enabling B2B data access between enterprises; creator of the open-source Apache Kafka real-time messaging technology. Intensive full-time internship:
• Implemented digital campaigns with the EMEA team
• Generated and managed leads with Salesforce
• Managed and executed email marketing campaigns with MailChimp and Marketo
• Participated in and optimised PPC campaigns

Nov 2016 – Jul 2018 · 1 yr 8 mos · Italia

• Acquired hands-on management experience at running a business, participating in key decision-making processes, people management and implementing special projects:
• ▪ Transformation of the sales process to capture increasing proportion of online queries and sales
• ▪ Conceptualization and implementation of the company’s social media footprint
• ▪ Management of marketing campaigns adhering to budget and timeframe discipline
• ▪ Regular periodic reporting and analyses of marketing campaign vs. customer acquisition and retention

May 2016 – Oct 2016 · 5 mos · Salerno, Italia

• Supervised the day-to-day running of the business, including:
• ▪ Upgrading and maintaining website and social media channels to increase online bookings
• ▪ Managing books of accounts

Nov 2015 – Feb 2016 · 3 mos · Salerno, Italia

• Internship focusing on:
• ▪ Creation and filing of accounts for startup companies, entrepreneurs and professional services firms
• ▪ Tax assistance and business consultancy services