Anup Kumar Mahakud

CEO

Noida, Uttar Pradesh, India6 yrs 1 mo experience

Most Likely To Switch

Key Highlights

Led growth strategy for India's largest edtech platform.
Successfully reduced customer acquisition costs at K12 Techno Services.
Built new furniture categories from scratch at Wakefit.

Stackforce AI infers this person is a Growth and Strategy Professional in the EdTech and D2C sectors.

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Skills

Core Skills

Growth StrategyDigital MarketingMarketing StrategyProject ManagementStrategyBusiness Profitability

Other Skills

Marketing InitiativesTeam LeadershipPlanning Budgeting & ForecastingCross-functional CollaborationsProgram ManagementTeam ManagementProcess ImprovementMicrosoft OfficeC++PowerPointMatlabCMicrosoft WordSolidWorksProgramming

About

Growth and strategy professional with 6+ years of experience across edtech, D2C, and telecom. Currently leading growth at PhysicsWallah, driving marketing strategy, digital campaigns, and platform expansion for 1Cr+ learners. Previously scaled new categories at Wakefit (0 to 1 journey), optimized customer acquisition costs and sales effectiveness at K12 Techno Services (Orchids International Schools), and managed zonal sales at Airtel. I bring expertise in business growth, digital marketing, and team leadership, with a passion for building customer-centric solutions that scale.

Experience

6 yrs 1 mo

Total Experience

1 yr 2 mos

Average Tenure

1 yr 4 mos

Current Experience

Pw (physicswallah)

Associate Director- Growth

Jan 2025 – Present · 1 yr 4 mos · Noida, Uttar Pradesh, India · On-site

Leading a team of growth managers
Driving growth strategy and execution for the largest edtech in India with more than 40 lacs learners on the platform
Leading growth and marketing initiatives across Google, meta and other platforms

Growth StrategyMarketing InitiativesTeam LeadershipDigital Marketing

K12 techno services pvt. ltd.

CEO's Office

Jan 2024 – Jan 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

Jack of a lot of trades- reducing customer acquisition costs (CAC) across marketing efforts, enhancing salesforce effectiveness, expanding PR reach, optimizing and managing partner integrations, overseeing migrations to new and improved systems, and developing comprehensive budgets and strategic plans.

Project ManagementMarketing StrategyDigital MarketingPlanning Budgeting & ForecastingCross-functional Collaborations

Wakefit

2 roles

Entrepreneur In Residence

Promoted

May 2022 – Jan 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India

Built the wardrobe, dining and kids furniture category.

Cross-functional CollaborationsStrategyBusiness ProfitabilityProgram ManagementTeam Management

Senior Manager- Process Excellence

Jan 2022 – Apr 2022 · 3 mos · Bengaluru, Karnataka, India

Airtel

2 roles

Zonal Sales Manager

Mar 2021 – Dec 2021 · 9 mos

Zonal sales manager, Direct 2 Customer, Kolkata

Management Trainee- Young Leaders' Program

Sep 2020 – Mar 2021 · 6 mos

General Management, B2C

Ocare neo

Business Strategy Intern

Apr 2020 – Jul 2020 · 3 mos

Airtel

Young Leader Intern

Apr 2019 – May 2019 · 1 mo · Kolkata, West Bengal, India

-Awarded PPO in the General Management domain.

Reliance industries limited

Graduate Engineer Trainee

Jul 2017 – May 2018 · 10 mos · Hazira, Surat

Letstransport.in

Operations and Business Development Intern

May 2016 – Jul 2016 · 2 mos · Bengaluru Area, India

~Recognized inbound calls pattern and analyzed month-over-month trend to determine leading demand zones.
~Strategized the "On demand drive" campaign and worked closely with the sales and marketing team.
~Scrutinized the pricing model and suggested corrective measures to reduce the per trip cost by analyzing booking data of past 3 months.
~Enhanced the incentive fleet reliability by 22%, implemented weekly payment of drivers and devised coefficient to select the best driver hub wise.

Tata steel

Research Intern

Apr 2015 – Jun 2015 · 2 mos · Jamshedpur, Jharkhand, India

~Fluid flow characterization of thin slab casting by lab experiments using water model.Analysed the Surface flow and Vortex formation flow patterns in a slab continuous casting mold.
~Studied the effect of parameters on the resulting quality of steel with the help of extensive experiments.
~Correlated the experimental data with the plant data with the help of least squares regression to predict the future casting variables.
~Designed a submerged entry nozzle which enhanced the casting speed by 5%.