May 2021 – Aug 2023 · 2 yrs 3 mos · India, US, Singapore, Dubai, Remote · Hybrid

• ProductEyes is a trusted provider of Product Management + Digital Business Building expertise & helps businesses unlock their product potential & become category leaders.
• At ProductEyes, Anurag & his team partner with the Founders / CEOs / Product & Tech Leadership teams of regional brands, SMBs & growing startups to help them achieve their business & product goals.
• As a proven customer-centric & people leader, Anurag works as a trusted strategic & operating partner to his clients & guides, owns & delivers critical digital & product initiatives for them.
• He provides hands-on expertise in:
• a) Defining a solid product strategy aligned to business objectives
• b) Building the right capabilities in Product, UX, Data & Tech (internal / external)
• c) Driving execution success via product, people & process improvements (Product audits, Roadmaps, OKRs, Sprint plans)
• d) Delivering impact (Revenue, Growth, CSAT, etc)
• Recent engagements include:
• 1. Partner to the founder of a well-known, traditional food retail brand - powering revenue & customer growth via digital channels
• 2. CPTO for a climateTech startup - built & launched an industry-first Tech platform for enterprise customers
• 3. Partner to the Leadership team of an iconic, global fast-food brand - crafted the digital business scale-up strategy for India & SE Asia (incl. org design & partner ecosystem strategy)
• 4. Product Advisor to a Series B enterprise skilling startup - scaled up product & tech capabilities to execute on next 6-12 month objectives
• 5. Interim CDO for a pan-India Education Management company - built a lean digital & content organization
• Anurag brings his practical & collaborative mindset, problem solving expertise & product excellence to help Founders, CEOs & Product teams conceive & execute solutions that solve for their highest priority product challenges & unlock revenue growth opportunities.
• If Anurag & his team can help you & your organisation, please DM him & connect with him on LinkedIn.

Jan 2021 – Present · 5 yrs 5 mos · Delhi, India

• Anurag is an active advisor & mentor to several DeepTech companies in India.
• The charter of the NASSCOM DeepTech (DTC) program is to leverage advanced technologies to solve global problems at scale.
• Our ambition is to nurture, build & promote 1,000+ world-class DeepTech product startups in India by 2025.
• If you are an entrepreneur applying DeepTech to solve complex problems, please feel free to reach out.

Jan 2019 – Jan 2021 · 2 yrs · Greater Delhi Area

• Anurag was the Group Chief Product Officer & a member of the executive leadership at Jubilant FoodWorks Limited (JFL), India’s largest Food Services & QSR company (Mkt Cap > USD 6 Billion).
• Anurag conceived & led JFL’s transition into a Tech-led Food company, built best-in-class Product & Technology functions, & massively grew the digital business for JFL's 1,400 restaurants (Domino’s Pizza, Dunkin’ Donuts, etc) in India & S. Asia, making it India's #1 digital player in the QSR space.
• In his role, Anurag built & oversaw the Product, User Experience Design, Research & Analytics functions for all of JFL's businesses (Domino’s Pizza, Dunkin’ Donut, Hong’s Kitchen, EkDum!, etc) - serving millions of customers across India, Srilanka & Bangladesh.
• Some of Anurag’s contributions include:
• 1. Building the best-in-class capabilities in Product, Design, Analytics & Engineering by attracting, hiring & coaching top talent & leaders
• 2. Establishing a culture that values collaboration, customer-centricity, diversity & empowerment within the Product & Tech organization
• 3. Setting up lean processes for agile product development & to accelerate execution & deliver win-win outcomes
• 4. Continuously driving improvements on JFLs digital platform for discovery, ordering, food delivery & omni-channel customer experience resulting in:
• Domino’s app becoming the #1 rated app in the Food & Drinks category on Android & iOS playstores
• Double digit growth in revenue from digital (~ Multi-Million USD)
• Contribution of online ordering increasing to > 98% of delivery sales for Domino’s
• Product innovations ranged from building personalised food experiences, intelligent addressing & a seamless payment experience to delivery tracking, launching the industry’s 1st Zero Contact Delivery & Drive-N-Pick experiences. Anurag also launched Domino’s app in Hindi.
• JFL holds the master franchise rights for Dunkin' Donuts & Domino's Pizza in India - the largest market for Domino's outside of the US.

Jan 2018 – Present · 8 yrs 5 mos · Hyderabad, Telangana, India

• Anurag is a member of ISB's Advisory Council (2018 - 2023) for Student Engagement and Applied Learning.
• Indian School of Business (ISB) is the only Indian B-School in the top 25 of the Financial Times Global MBA Rankings of 2019
• ISB’s Post Graduate Programme in Management is ranked globally at #24 and continues to be ranked #1 in India
• At an annual intake of 900 students, ISB’s PGP is the largest management programme in India and among top 10 in the world

Jan 2017 – Jan 2019 · 2 yrs

• As the Global VP, Anurag was a key part of the executive leadership team in Product & Technology at the OLX group (A Prosus company). He was responsible for building the global platform for used goods & for leading high-performing, cross-functional teams spread across 3 continents.
• He also built & led Product, Design, Analytics & User Research functions out of the India Tech hub and was chiefly responsible for transforming the India Tech hub into one of the 3 product development & technology centres for OLX globally.
• Anurag drove the vision, product strategy and end-to-end execution for building & launching the largest hyperlocal platform to buy & sell used goods across Emerging markets and to serve > 100 Million Monthly Active Users across India, South Asia, Indonesia, LATAM & MENA.
• Specifically, the India technology centre under Anurag’s leadership was responsible for conceiving, building & continuously scaling the end-to-end consumer experience & technology stack for:
• Messaging platforms & communications
• Seller experience
• Vertical Experiences (Cars, Real Estate, Used Goods)
• User Trust & Safety
• Monetisation & Commerce
• Dealer Platform
• AI & Emerging Technologies
• During his tenure, Anurag’s additional areas of contribution included:
• 1. Building a very strong employer brand in India for OLX in Product & Technology
• 2. Creating a culture that stood for cross-functional collaboration, customer-centricity, diversity & empowerment
• 3. Attracting, hiring & growing top talent & strong leaders for OLX in India / globally & building a high-performing, multi-disciplinary organization
• 4. Establishing lean, agile & scalable processes for global product development
• OLX is the world's leading classifieds platform & online marketplace with a strong presence in more than 45 countries. OLX Group is part of Naspers, one of the world’s leading product & technology investors.

Jan 2016 – Jan 2017 · 1 yr

May 2016 – Oct 2016 · 5 mos · Greater Delhi Area

• Spearheading the next level of business & user growth for Shiksha.
• Shiksha, India's leading higher education platform, empowers millions of students to make informed college and career decisions every year.

Nov 2013 – May 2016 · 2 yrs 6 mos · Greater Delhi Area

• Building Shiksha, India's #1 education platform, that empowers millions of students to make informed career & college decisions.
• 1) Defined & executed on the business strategy, product vision & mobile product strategy
• 2) Building & leading high-performing Product, Design, Engineering, Analytics, Content, Communities, Mobile App & Operations teams to solve user problems at massive scale
• 3) Establishing a culture to foster innovation, co-creation, collaboration & cross-functional excellence that helps in building products that provide great consumer experiences
• As SVP & Product Head, responsible for:
• Product vision, product strategy, execution, analytics
• Conceptualizing, building & launching mobile & digital products that provide personalized consumer experiences to millions of users to help them make informed career & education decisions
• Enabling local search & discovery of higher education institutions & hyper local businesses across digital & mobile platforms (Desktop, Mobile Web, Mobile App)
• Building User Generated Content (UGC) through crowd sourcing & driving sustainable community engagement on mobile & digital platforms
• Driving strategic partnerships, content sourcing, product marketing & sales enablement
• Products successfully launched: Mobile App, College Search, Listings, Reviews, Rankings, Comparisons, Communities, Predictive tools
• Info Edge is India’s premier online classifieds company. Portfolio includes:
• Naukri - India's No.1 job site
• Jeevansathi - India's most trusted matrimonial classifieds
• 99Acres - India's leading real estate marketplace
• Shiksha - India's No.1 higher education platform
• Info Edge invests in mobile, app & Internet startup ventures. Key investments in Internet / eCommerce (mobile, app) ventures, include:
• Zomato - Online restaurant discovery guide
• Meritnation - Online school education portal
• PolicyBazaar - Online insurance
• MyDala - eCommerce
• Canvera - Online photography
• Happily Unmarried - Lifestyle

Jan 2014 – Jan 2018 · 4 yrs · India

• Anurag has been a keynote speaker, CxO panelist & a moderator at various conferences, summits & industry events across the globe and in India.
• He enjoys sharing impactful stories, learnings and insights with a diverse set of audiences. He speaks on varied topics such as:
• Leadership & Management
• Building High-Performing Teams & Culture
• Global Product Management & Technology
• Product Design & Innovation
• Applications of Artificial Intelligence & Emerging Technologies
• Domains: eCommerce, FoodTech, EdTech, Mapping, Virtual Reality, Future of Work
• Some of Anurag's speaking engagements include:
• eTail Asia Virtual Summit, 2020
• Home Delivery Asia, 2020
• Seamless Asia Virtual, 2020
• Product Leadership Festival, 2020
• Celebrating Women Leaders, 2020
• ICMA Conference (International Classifieds & Marketplace Association), Budapest, Hungary, 2019
• Product Leaders Forum (PLF), Hyderabad, India, 2019
• ProductTank, Delhi, India, 2019
• Product Management Festival (PMF), Singapore, 2018
• Economic Times Summit on 4th Industrial Revolution, Delhi, India, 2018
• Naspers Product & Technology Conference, Budapest, Hungary, 2017
• Product Leaders Forum (PLF), Bangalore, India, 2017
• Given his passion for building strong industry-academia relationships and helping groom future leaders in the country, Anurag actively engages with leading academic institutions such as the IIMs, IITs, etc in various capacities including giving guest lectures and mentoring students.

Feb 2013 – Nov 2013 · 9 mos · Greater Hyderabad Area

• Spearheaded global product launch for Microsoft's consumer apps for millions of users across 100+ countries on mobile & digital platforms. Key contribution areas:
• Product Management & International GTM Strategy >
• Product vision & product planning - Microsoft consumer apps (MSN & Bing) for mobile, digital & new media platforms
• International Go-To-Market (GTM) strategy & product localization to drive global user acquisition & engagement across countries including top & emerging markets
• Product strategy, product roadmap & global product launch
• Product messaging, value proposition & market positioning for apps & digital services
• Emerging technology trends, market intelligence, competitive landscape - apps, app store, mobile & digital products, services & platforms
• Consumer experience, UX, content consumption, user engagement, user research
• Cross-functional leadership & collaboration with Engineering, Design, Marketing, Business Development & Legal
• Partnerships, Sourcing & Distribution >
• Regional & global content strategy to drive user growth & maximize engagement on consumer apps, mobile & digital products
• Digital content sourcing, content licensing, distribution across digital platforms & connected devices
• Advertising, branding, sponsorship & monetization
• Digital media strategy, content evaluation, content selection & localization
• Partner evaluation, partner management & business development
• Content publisher relationships across markets to build digital content & service ecosystems
• Investments, deal structuring & negotiations
• Editorial strategy, programming & distribution across mobile, digital, new media platforms, connected devices, app store

Jan 2010 – Jan 2013 · 3 yrs · Greater Delhi Area

• Member of Nokia L&C’s leadership team for India & South Asia that built the best-in-class automotive grade Maps for India.
• Joined as Product Manager for Nokia L&C's Pedestrian & Transit Maps products. Started managing multiple product lines within a few months. Within a year was handed the responsibility to manage the entire Map & Digital product portfolio for India. This role evolved into a combination of a General Manager, Product Head & Product Marketing role with responsibilities for:
• 1) India business growth & pan-India operations strategy
• 2) Product marketing & Product management for India & South Asia for Nokia's portfolio of map, digital & mobile content products
• 3) Defining & executing the partnership & content acquisition for India & South Asia
• 4) Building teams to drive the growth of the mobile & digital Maps products
• Won business from automotive OEMs & mobile operators. Established Nokia as the market leader in India for digital & mobile products in the Map, Local Search & LBS space. Exponentially grew the consumer base for Maps to multi million users & established India as a top market for Maps.
• Leadership >
• Grew & managed a top-performing, regional multi-functional team
• Partnered with Global & APAC HQ to lead regional initiatives & global Maps product development
• Product Management & Operations >
• Grew the mobile & digital Maps & content product portfolio by 5x
• Expanded India maps coverage by 800% in < 2 years
• Product Marketing >
• Devised & executed the product marketing strategy resulting in India market leadership
• Launched & promoted mobile & digital products for Maps, Navigation, Visual Guidance, 3D, Local Search, Listings, City Guides, Voice, Transit
• Business Development, Partnerships & Digital Content Sourcing >
• Established relationships with B2B customers & partners
• Built a digital content / services partner ecosystem for Nokia
• Negotiated & closed digital content deals (Maps, Photos, Transit, Local Business Listings)

Jan 2009 – Jan 2010 · 1 yr · Greater Delhi Area

May 2008 – Nov 2009 · 1 yr 6 mos · Delhi NCR, India

• Anurag joined as the Business Development for the 3DVIA brand in India & launched the 3DVIA business for Dassault Systemes in India from the ground up.
• He became the National Brand Manager & established India as the fastest growing region across Asia for the 3DVIA digital product portfolio In < 1 year. He closed business deals across target segments & built a multi-million USD sales pipeline spanning segments & greenfield opportunities.
• Business Planning & India Go To Market Strategy:
• Responsible for devising & executing the India business plan, roadmap & the GTM strategy
• Identified & closed several new business opportunities across greenfield accounts
• Business Development & Sales:
• Led all business development, sales planning, channel development, customer engagement and account management activities for the 3DVIA business in India
• Trained Pre-Sales / Sales teams & won business in India across target segments (Gaming, Defense, Energy, Entertainment & Digital Content Management)
• Closed negotiations & built long term relationships with B2B customers
• Marketing & Brand Management:
• Drove brand management, B2B marketing, marketing communication & PR activities
• Established product pricing, bundling & market positioning strategies
• Leveraged social media & digital marketing to establish 3DVIA brand identity
• Prominent speaker at customer & industry events. Represented the organization at various Internet, Mobile & Gaming events organized by IAMAI, NASSCOM, etc.
• Strategic Partnerships & Alliances:
• Built a pan-India partner ecosystem. Recruited multiple partners to grow reach across the India market.
• Developed alliances with top IT service companies & device OEMs for marketing & promoting end-to-end solutions for B2B customers across industry verticals.
• 3DVIA (www.3dvia.com) enables creation of enhanced Web and Mobile marketing apps and publication of digital content for delivery on smartphones, mobile devices, tablets and the desktop.

Jan 2004 – Jan 2007 · 3 yrs · Maryland, USA

• Product Development & Project Management:
• Managed Forensic Technology division's multi-year projects awarded by US government agencies such as the Department of Justice, NSF and the FBI for building innovative products and applications for image matching, pattern recognition, analytics, predictive modeling, search, digital content creation and 3D visualization.
• Developed algorithms and statistical models for matching evidence found at crime scenes. Results found from the research study have had significant implications not only for the law enforcement community, but also for the justice administration community.
• Driving product ideation and New Product Development (NPD).
• Business Development & Partnerships:
• Identified new business opportunities, prepared business proposals and evangelized new products and technologies.
• Prepared bid proposals in response to RFPs from US government agencies such as DoJ, DoD, NSF, etc.
• Built strategic partnerships with academia and research institutions. Negotiated contracts. Influenced internal teams and promoted collaboration to achieve strategic business objectives.
• Marketing:
• Conceived the digital marketing strategy for the business division. Created collateral in support of marketing initiatives. Authored technology white papers and case studies.
• Developed division's online strategy. Improved the usability, design and online content of the website leading to substantial increase in online traffic.
• Conducted market research, competitor analysis and technology evaluation.

Jan 2002 – Jan 2004 · 2 yrs · Maryland, USA

• Mathematical Modeling, Machine Learning, Software Development:
• Led software development to deliver digital products for applications in Gaming, Defense, GIS, Visualization, Travel and Healthcare. Strong focus on building a great user experience and innovative digital content at GMA as part of a small team of talented engineers working within a startup kind of culture.
• Built a product to create and visualize digital 3D city models from Lidar data. Gathered requirements, developed specifications, prioritized features and directed UI team. Delivered a 3D design and modeling software product for applications in Gaming, Virtual Reality, GIS, etc.
• Developed algorithms for pattern matching, image analysis, machine learning and predictive modeling.
• Developed a technology for creating digital nautical maps. Applied machine learning and Optical Character Recognition (OCR) technologies to deliver digital maps to the Navy.
• Led several technology evaluation and product analysis activities.
• Business Development & Marketing:
• Prepared bid proposals in response to RFPs from US government agencies.
• Pitched technologies and digital content to leading Gaming companies and content publishers.
• Led techno marketing and online marketing initiatives. Developed marketing collateral.