Anurag Shukla

Business Development Executive

Varanasi, Uttar Pradesh, India3 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Expert in business development and branding strategies.
  • Proven track record in relationship management within the paint industry.
  • Skilled in executing impactful marketing initiatives.
Stackforce AI infers this person is a Business Development Specialist in the Paint Industry with a focus on marketing and relationship management.

Contact

Skills

Core Skills

Business DevelopmentBranding

Other Skills

Relationship ManagementBTL ActivitiesSite VisitsEvent CoordinationMarketingBusiness Development SupportNew Business DevelopmentLead ConversionCold CallingDirect Response MarketingLead GenerationInfluencer MarketingDistributionPeople ManagementTerritory Management

About

With an MBA in Marketing/HR from the School of Management Sciences Lucknow, I bring expertise in business development, branding, and relationship management. At Astral Limited, I contributed to initiatives such as artist meets, contractor site visits, and dealer branding under Udaipur Depot, while also managing relationships with contractors, painters, and polishers. My experience spans multiple roles in the paint industry, including positions at Berger Paints India and Nippon Paint India, where I focused on lead conversion, cold calls, and direct response marketing. These roles allowed me to implement BTL activities, distribution strategies, and people management, aligning with my commitment to impactful marketing and business growth initiatives.

Experience

3 yrs 7 mos
Total Experience
1 yr 2 mos
Average Tenure
1 yr 7 mos
Current Experience

Astral limited

2 roles

Business Development Executive Paint Business

Promoted

Sep 2025Present · 8 mos · On-site

  • Worked as a BDE for Astral Paint Jodhpur depot. My responsibilities -
  • 1. Artist Meet which includes Painter/Contractor/Polisher.
  • 2. Maintaining relationship with the contractors/painters and polishers.
  • 3. BTL activities.
  • 4. Branding of dealers under Udaipur Depot.
  • 5. Site visit of contractors.
  • 6. POP materials distribution to dealers and sales team.
Business DevelopmentBrandingRelationship ManagementBTL ActivitiesSite Visits

Business Development Officer Paint Business

Sep 2024Aug 2025 · 11 mos · On-site

  • Worked as a BDO for Astral Paint Udaipur depot. My responsibilities -
  • 1. Artist Meet which includes Painter/Contractor/Polisher.
  • 2. Maintaining relationship with the contractors/painters and polishers.
  • 3. BTL activities.
  • 4. Branding of dealers under Udaipur Depot.
  • 5. Site visit of contractors.
  • 6. POP materials distribution to dealers and sales team.
Business Development SupportNew Business DevelopmentBusiness Development

Berger paints india

Sales Trainer

Sep 2023Aug 2024 · 11 mos · Varanasi · On-site

Nippon paint india

Pre-sales Associate - Business Development

Jul 2022Aug 2023 · 1 yr 1 mo · Varanasi · On-site

  • Mainly focus on Lead Conversion & Cold Calls i.e. End Customers, Contractors, Painters.
  • Strategize and execute direct response marketing programs i.e. shop meets, painter meets.
Lead ConversionCold CallingDirect Response MarketingBusiness Development

Education

School of Management Sciences Lucknow

Master of Business Administration - MBA — Marketing/HR

Jan 2020Jan 2022

University of Allahabad

Bachelor's degree — Sociology

Mar 2017Mar 2020

NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)

CCC — Basic Computer Skills

Mar 2018Jun 2018

UP Board

12 — Mathematics

Mar 2016Mar 2017

Central Board of Secondary Education

10 — Science

Apr 2014May 2015

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