Anushka Soni

Business Development Executive

Mumbai, Maharashtra, India2 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Proven track record in strategic marketing and brand development.
Expert in managing high-impact events and campaigns.
Strong analytical skills driving data-driven marketing decisions.

Stackforce AI infers this person is a Marketing and Communications expert with a strong focus on Fintech and event management.

Contact

Skills

Core Skills

Marketing StrategyEvent ManagementMarketing CampaignsContent StrategyMarket ResearchClient Relationship ManagementResearchData Analysis

Other Skills

AdvertisingAnalytical SkillsBankingBusiness DevelopmentBusiness RequirementsCRM Database ManagementCRM SystemsClient ServicesCommunicationContent DevelopmentCreative StrategyCreativity and InnovationCustomer Relationship Management (CRM)Digital MarketingEmail Marketing

About

As a Marketing & Communication Lead at Idea Simplified, I leverage my skills in marketing,market research and business requirements to drive growth and achieve targets. I have a strong background in business administration and management. I am always eager to learn new skills and apply them to real-world scenarios, and I am committed to delivering high-quality results in my role.

Experience

2 yrs 4 mos

Total Experience

1 yr 2 mos

Average Tenure

1 yr 11 mos

Current Experience

Idea simplified

Marketing & Communication Lead

Jul 2024 – Present · 1 yr 11 mos · Mumbai Metropolitan Region · Hybrid

Strategic Marketing & Brand Development: Developed and executed tailored marketing strategies across diverse industries, positioning brands effectively through data-driven insights, multi-channel campaigns, and audience-focused storytelling.
Creative Consulting: Delivered innovative solutions for marketing materials, content ideation, and brand narratives, strengthening brand presence across platforms.
Event Management: Conceptualized and led high-impact events, including strategy development, logistics planning, and stakeholder engagement. Spearheaded Fintech Fusion India, a flagship conference and curated boardroom series, driving collaboration and thought leadership in the fintech ecosystem.
Project Leadership: Oversaw end-to-end management of campaigns and initiatives, ensuring seamless execution, creative alignment, and consistent delivery excellence.
Client & Stakeholder Relations: Enhanced engagement and satisfaction through data-driven recommendations, and collaborative problem-solving

Creative StrategyManaging Creative TeamsMarketing StrategySocial Media MarketingDigital MarketingEvent Management+3

Floss interactive

Marketing & Business Assoicate

Feb 2024 – Jul 2024 · 5 mos · Mumbai, Maharashtra, India · On-site

Manage end-to-end content production, ensuring timely delivery and alignment with brand objectives.
Lead marketing campaigns, content strategy, and brand growth initiatives across diverse industries.
Optimize workflows and oversee CRM systems to improve efficiency and strengthen client communication.
Drive lead generation and craft tailored proposals to support business development.
Ensure client satisfaction through effective collaboration, operational excellence, and seamless project oversight.

Content StrategyCRM SystemsLead GenerationMarketing Campaigns

Audi mumbai west

Business Development Intern

May 2023 – May 2023 · 0 mo · Mumbai, Maharashtra, India · On-site

Responsibilities include conducting market research, identifying potential business opportunities, assisting with client relationship management, preparing presentations and reports, supporting the development of marketing strategies, and collaborating with cross-functional teams to drive growth and achieve sales targets.

Market ResearchClient Relationship ManagementPresentation Skills

Icogz

Business research intern

Jan 2023 – Apr 2023 · 3 mos · Mumbai, Maharashtra, India · On-site

My role was to assist with conducting research on a specific industry or market, analyzing data, and presenting findings to the team. I have also built a CRM database for the company.Through this internship,I gained a deeper understanding of how businesses operate, the importance of market research, and the impact of data-driven decision making. By collaborating with my colleagues and contributing to various projects, developed my research and analytical skills, as well as my ability to communicate effectively in a business setting.

ResearchData AnalysisCRM Database Management