Apoorv Gupta

Business Development Executive

Gurugram, Haryana, India4 yrs 11 mos experience

Highly Stable

Key Highlights

Managed ₹2000 Cr+ P&L at Meesho.
Improved user retention by 40 points.
Led a 25-member team at Amazon.

Stackforce AI infers this person is a data-driven e-commerce strategist with expertise in category management and customer experience.

Contact

Skills

Core Skills

Category ManagementData-led StrategyCustomer ExperienceProgram Execution

Other Skills

Strategic PlanningVendor ManagementGrowth ExperimentsRetentionData AnalysisMarket ResearchTeam ManagementProcess ImprovementMultitaskingPresentation SkillsEnablementPerformance AnalysisBusiness ReviewsFinancial LiteracyFinancial Metrics

About

I work at the intersection of business strategy and data, building scalable growth levers in e-commerce. At Meesho, I currently manage Sarees Category and co-own a ₹2000 Cr+ P&L. From scaling a new category from scratch to improving retention by 40 points, I’ve worked across selection, pricing, discovery, and user experience to drive both top-line, bottom-line, retention and quality metrics. My approach blends deep dives with fast execution. Whether it’s reducing negative quality feedback by improving product rankings, or designing experiments that lift conversions, I enjoy solving the right problems and solving them well for the platform and not limited to the owned category. Earlier at Amazon, I led a 25-member customer service operations team while collaborating with Product and Program teams to improve customer experience and SOPs. 🎯 What I enjoy most: Bringing clarity to complex problems, learning from cross-functional teams, and turning insights into impact with light-speed. ⸻ Core strengths: Category Management | Data-led Strategy | SQL | Growth Experiments | Retention | High ASP | Cross-functional Collaboration | Program Execution | Consumer Insights

Experience

4 yrs 11 mos

Total Experience

2 yrs 6 mos

Average Tenure

Current Experience

Meesho

2 roles

Category Manager

Promoted

Jun 2023 – Jul 2025 · 2 yrs 1 mo

Co-owned and managed the ₹2000 Cr+ P&L of a high-revenue category, leading a team of Category Associates, SKAMs, and KAMs. Drove growth by optimizing selection, conversion, discovery, and pricing to close demand - supply gaps and improve retention.
Improved user retention from -30% to +10% by enhancing selection quality and post-purchase experience via rapid product scaling and strategic sourcing.
Reduced negative product quality ratings by 6% by refining ranking algorithms to prioritize listings with strong historical user quality feedback.
Increased conversions by 5% through A/B testing on video merchandising and launching a standardized playbook in collaboration with tech—creating a scalable lever adopted by other categories.
Successfully scaled a new category, Ethnic Gowns, leading to a daily run rate of 16k orders (0.2% contribution to the platform) by expanding relevant selection and driving discovery.
Strategised seller diversification by identifying new supply hubs to boost competitiveness in pricing, quality, and selection.
Led cross-functional platform initiatives through close collaboration with Product, Tech, User – Growth, Business Finance, Marketing, and Legal teams to ensure seamless execution and strategic alignment.

Strategic PlanningVendor ManagementCategory ManagementData-led StrategyGrowth ExperimentsRetention

Category Associate

Apr 2022 – Jun 2023 · 1 yr 2 mos

Category Growth & Strategy - Managing KPIs, competitive analysis, streamlining operations
Pricing Strategies - Competitor Pricing, monitoring Competitor Activities and executing key strategies
Demand Analysis - Customer preferences, Market trends & festive selection requirements, identified demand for Low Price products and increasing share to the category (5% to 20% of the category)
Category Operations – Optimize project execution & Streamlining KPI monitoring and alerts. Team Management – Managing performance of Key Account Managers / Sr. Key Account Managers providing support to top sellers in the category, Training & development
Market Research - Customer Insights / Market Insights, data analytics

Strategic PlanningVendor ManagementData AnalysisMarket ResearchCategory ManagementData-led Strategy

Amazon

Team Manager

Aug 2020 – May 2022 · 1 yr 9 mos

Managing a team of 25+ associates
Handled multiple OU’s and catered to the customers of India and North America
Co-ordinated with Program and Product Management team for identifying issues and developing SOP by using data extracted from VOC.
Driving performance by creating incentives and leading employee relations through effective communication, coaching, training, and
development
Administering weekly, monthly and annual reviews to direct reports and leadership and setting clear measurable goals, action plans and follow-up procedures
Collaborated with the Program and Product Management team for identifying the cause and bridging the issues in one of the most used
Amazon Product.
Worked on various strategic improvement plans to drive metrics on site level.
During sale duration, worked in collaboration with different teams on site level to ensure service levels are being achieved
Improving metrics calculation and implementing process improvement techniques using Kaizen on India level

Strategic PlanningCustomer ExperienceTeam ManagementProcess ImprovementProgram Execution

Gmi research

Research Analyst

Feb 2019 – May 2019 · 3 mos · Gurugram, Haryana, India

Developed a business plan in a phase-wise manner by understanding the present status of M Sand Industry, detailed market assessment of M Sand including supply & demand gap, key insights of major end-users, competitive intelligence, price trend analysis and raw material assessment. Also, did company profiling and competitive analysis for various companies. Segmentation using secondary and other factors was also done.

MultitaskingPresentation SkillsMarket Research