Arbaz Nadeem

Business Development Executive

India7 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful events strategy generating 7-figure revenue.
Recognized as Whatfix MVP for Marketing in 2021 and 2023.
Achieved 70% increase in MQLs through targeted campaigns.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on demand generation and event marketing.

Contact

arbaznadeem@live.com LinkedIn

Skills

Core Skills

Field MarketingDemand GenerationBrandingMarketing OperationsData ManagementEngineering

Other Skills

B2B Influencer MarketingB2B MarketingBuffer Social Media ManagementBusiness AnalysisBusiness-to-Business (B2B)Channel DevelopmentCommunicationCustomer EngagementCustomer MarketingCustomer Relationship Management (CRM)Data AnalysisData AnalyticsData MiningData ProfilingDatabase Management

About

Senior B2B SaaS Field and Growth Marketing Manager at Whatfix, one of the fastest growing SaaS companies, leading the Events and Field Marketing Strategy for the company. Whatfix MVP - Marketing for 2021 and 2023. Previously, the face of HackerEarth Webinars and Breaking 404 (Podcast by HackerEarth) and HackerEarth's Top Performer of the Year 2019 (Marketing). Marketing Generalist responsible for handling all kinds of Events (virtual as well as in-person), Marketing Automation, Social Media, Influencer, and Customer Marketing for the organization. Skilled in Field Marketing, Demand Generation, Social Media Marketing, Customer Marketing, Market Research, and Marketing Automation.

Experience

7 yrs 5 mos

Total Experience

3 yrs 8 mos

Average Tenure

5 yrs 8 mos

Current Experience

Whatfix

3 roles

Senior Manager - Field Marketing

Promoted

Mar 2023 – Present · 3 yrs 3 mos

Owning the complete events strategy - planning, execution, and measurement across geographies 📈
Generating 7-figure (in USD) Direct Revenue as well as Pipeline YoY (2x ROI in Direct Revenue)💰
Leading a team of field marketing professionals to execute a large number of offline and online events and BTL activities. 🚀
Finding creative and innovative ways of driving Whatfix's visibility in the offline world. 🚨
Executing integrated marketing campaigns including events, webinars, email programs, direct mail, etc. 🎁
Building relationships with partners, influencers, and thought leaders and execute high-impact joint-marketing activities. 🗣
Working with digital marketing, BDR, and sales teams to drive deep engagement with target accounts before, during, and after the events.💪

Field MarketingDemand GenerationEvent StrategyIntegrated Marketing Campaigns

Field and Growth Marketing Manager

Feb 2022 – Mar 2023 · 1 yr 1 mo

Field and Growth Marketer

Oct 2020 – Feb 2022 · 1 yr 4 mos

Responsible for finding, opening, and scaling up NEW channels for demand generation and branding.
Creating and managing relationships with luminaries in the industry and collaborating with them for different activities like webinars, field and virtual events, podcasts, bespoke events, virtual summits, and more.
Leading Field and Events Marketing for the US, APAC, and EU Regions
Leading the company Social Media strategy
B2B Influencer Marketing / Advocacy
DigitalAdoption.com
Third-party partnerships / Marketing partnerships
Webinars
Expert Sessions / Group Demo
Community Marketing

Demand GenerationBrandingSocial Media StrategyB2B Influencer Marketing

Hackerearth

3 roles

Demand Generation and Marketing Operations Lead

Promoted

Aug 2020 – Oct 2020 · 2 mos

Curated email and lead nurturing campaigns for international as well as domestic markets, leading to a 70% increase in MQLs and SQLs.
Hosted HackerEarth Webinars and Breaking 404 (a podcast by HackerEarth), generating demand for the company’s services and building a brand that recruiters and hiring managers find value in. These initiatives generated 30% of the total leads and contributed to 25% of the overall marketing-generated revenue.
Handled customer marketing initiatives to understand the needs of the customers, acting as the voice of the customer to the product team, and sharing their success stories through case studies and testimonials.
Built the social media marketing strategy, leading to a growth of 100000 new followers on LinkedIn and 5000 new followers on Twitter in 8 months.
Managed and implemented event and influencer marketing programs to build customer relationships and generate new leads.
Automated marketing processes to gather insights for better decision making.

Email CampaignsLead NurturingWebinarsCustomer MarketingSocial Media StrategyDemand Generation+1

Engagement and Demand Generation Specialist

Nov 2018 – Aug 2020 · 1 yr 9 mos

Data Specialist

May 2018 – Nov 2018 · 6 mos

Wns global services

Business Research Analyst

Jan 2018 – May 2018 · 4 mos · Gurgaon, Haryana, India

Worked for a UK based client for managing and maintaining their database which included basic and professional information of global influencers, celebrities and motivational speakers. The major achievements include:
Identifying influencers, individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position or relationship with their audience, around the globe.
Profiling the influencer’s personal details (full name, gender, birthday, residence, etc.) as well as their representation/contact information which was captured through their respective personal websites, social media handles and generic web searches.
Quality Check (QC) of the data to ensure that the deliverable files adhered to a defined set of quality criteria or meets the requirements of the client.
Delivered profiles were uploaded to the two database websites- celebrityintelligence.com and fashionmonitor.com to help businesses and individuals worldwide to discover and connect with only the most relevant celebrities and influencers.

Cell propulsion

Summer Intern

Jun 2017 – Jul 2017 · 1 mo · Bengaluru Area, India

Worked as a summer intern for 2 months with the Engineering team for the design of an Electric car. Major achievements included:
PCB designing of the Motor Controller for the electric car.
Calculations for effective differential of the vehicle.

Database ManagementQuality ControlData ProfilingData Management

Siemens healthineers

Summer Intern

May 2016 – Jul 2016 · 2 mos · Goa, India

2-Months of Project Based Internship at “INNOVATION THINK TANK, SIEMENS” Goa Works.
Worked on various Electronics and Industry advancement related projects aiming towards improvement of Healthcare sector across the world.

PCB DesigningEngineering DesignEngineering