Apr 2022 – Apr 2023 · 1 yr

Apr 2021 – Mar 2022 · 11 mos

Aug 2018 – Apr 2021 · 2 yrs 8 mos

Jan 2018 – Aug 2018 · 7 mos

• Manage growth and P&L for the category (Test Series)
• Growing the top-line revenue for the category products
• Understand and analyze the market positioning, trends, and consumer psyche and create strategies to innovate consumer offerings and drive growth
• Responsible for developing pricing strategy across all the SKUs in the category
• Leveraging growth from the existing and growing new demand channels
• Collaborate with cross-functional teams- content, design, product, engineering, marketing, and finance to lead category specific initiatives
• Content- Work closely with the content team to determine improvement and requirements of the product.
• Marketing- To ideate and promote the platform through marketing channels- online and offline.
• Work closely with the product and tech team to improve user experience on all platforms- web, mweb, and app and to streamline UI/UX and backend transactions.
• Feedback and Reviews- To keep a track on the product delivered through feedback & plan the improvement in the product accordingly.
• To drive the pricing, shelving, marketing, and promotions of the category's products in order to make them as visible, accessible, and appealing to customers
• Strategizing- To develop short-term and long-term plans for growth

Mar 2017 – Dec 2017 · 9 mos

• Developing and managing the entire digital marketing campaigns (Adwords and Facebook Campaigns) of the Test Series product of the company
• Using various techniques of SEO, Paid search & PPC in the product campaign to raise brand awareness and drive sales
• Measure and report performance of all digital marketing campaigns, and assess against goals
• Responsible for planning and budgetary control of the marketing campaigns
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluating customer research, market conditions and competitor data
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Jun 2016 – Feb 2017 · 8 mos

• Building online community of aspirants preparing for MBA entrance examinations
• Managing and strategizing the overall reach of the community
• Strengthing the organic reach of the community platform via SEO techniques
• Managing the daily activities on the Facebook page

Jan 2016 – Jun 2016 · 5 mos

• Handled escalated cases for client services and product
• Providing the most effective solutions at the earliest

Jun 2015 – Jan 2016 · 7 mos

• Managing 450 client accounts, providing them with the complete assistance for their online store set up along with online marketing of their web store.
• Coordinate with Product Development Teams to improve the product by collating current market scenarios and client feedback.
• Coordinate with Logistics Team and Payment Gateway team to set up Logistics and Payment Gateway accounts of the clients respectively.
• Provide solutions related to technical issues on the web-store by coordinating with the technical team.
• Coordinate with strategic partners ensuring operational efficiency.
• Designing monthly strategies to increase Clients Satisfaction and decrease the churn rate.
• Responsible for providing response to direct emails of the clients on behalf of the Founder.

May 2014 – Jun 2014 · 1 mo · Kanpur Area, India

• Completed a project for '​ Application and study of physical properties of Eukesolar E series dye solution on white crust leather'.
• Studied various already available dye colors
• Developed 24 new and improved combination of dyes

Feb 2012 – Apr 2014 · 2 yrs 2 mos · Kanpur Area, India

• Co-founded the self-financed science and technology magazine in the year 2012 at college, starting with 5 members and currently we are a team of 44 members.
• Choose to work as Managing and Design editor.
• Contributed to designing the layout of the various magazine issues and assisted in cover designing.