Sep 2015 – Present · 10 yrs 9 mos · Bengaluru, Karnataka, India

• Help growing SMEs, early-stage start-ups, NGOs and family business entities with seed investments, digital transformation, market expansion and GTM.
• Growth Consulting and Workshops
• Early stage ventures exploring PMF and organic growth hacks.
• SMEs and business groups, implementing business transformations, expansions and diversifications.
• Early Stage Investments.
• LP at an early stage fund.
• Anchoring investments from selected private family offices based in Kerala and The Middle East.
• Marketing Recruitment Advisory - for early stage founders, SME promoters/boards, skilling platforms/academies.
• Request to email on thedigitalestate@gmail.com with a note and we can catch up.

Mar 2013 – Sep 2015 · 2 yrs 6 mos · Bangalore

• Areas of involvement include setting CX strategy at organisation level, account management (KAM ), online campaign management, digital marketing, strategic B2B marketing, marketing communication, brand management, business launches and sales support initiatives.
• Primary responsibilities:
• Team set up, training and management: Led a team of 15+ relationship managers/customer success managers, while accomplishing one of the best retention rates in online realty marketing.
• Client retention and renewal business: Key account management of all paid accounts.
• Product adoption: Work closely with product, marketing, sales operations and engineering team on product marketing and customer support initiatives.
• Campaign Management: analysis, tracking and optimisation of marketing campaigns. Share recommendations to advertisers and customer SPOCs on leveraging Commonfloor product platforms and solutions. Also, working closely with the digital marketing team to gain incremental results.
• Net Promoter Score/CSAT: Set up and manage feedback processes
• Value Add Services: Launched Club Premium marketing services improving bottom line figures from every paid account.
• New initiatives: Team Skills enhancement programs, Sales enablement programs, Commonfloor Retina ( VR ) GTM and Site visit launch in North India.
• Positions held:
• Manager - Product Operations
• Associate Manager - Service and Delivery
• Key Account Analyst
• Achievements
• Set and scaled up the first customer success and relationship management team at Commonfloor.
• Achieved consistent retention rate of >70% and 50% increase in renewal business QoQ ( FY 2013-2014).
• Successfully strategized and implemented first ever full fledged social media operations in the real estate industry; set up an inorganic lead gen channel with 100% YoY growth in revenue.
• Set up NPS measurement system, process and reporting for the entire organisation.
• Conceptualised and set up a campaign management tool on SugarCRM.

Oct 2012 – Dec 2012 · 2 mos · Dubai

• BD/Strategic Partnership for clients - Part of the team that successfully executed a key alliance between US Treasury and Central Bank of Bahrain ( Islamic Banking ).

Jan 2012 – May 2012 · 4 mos · Greater Leeds Area

• Go-to market strategy - facilitated the North American market expansion of the domestically established family business.

May 2011 – Sep 2011 · 4 mos · Bengaluru, Karnataka, India

• Responsible for assisting the business development team
• with client information and approach.
• Consulting on updated branding and communication techniques in the traditional and digital media.

Jun 2009 – May 2011 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Managing retail and corporates sales ( channel partners ), Mac training ( freelance and in-house ) and Marketing Operations ( Edu- Sponsorships )