Jun 2023 – Mar 2025 · 1 yr 9 mos

• Led growth marketing initiatives for 70+ T-Hub programs and flagship initiatives, overviewing program marketing, assessing lead generation, and initiating marketing campaigns on social media platforms.
• Handled end-to-end program management initiatives for 30+ corporate & government clients like Mercedes Benz, Hero MotoCorp, Redbull, Panasonic, HSBC, Boeing, Maruti Suzuki, ICE, AWS, IDEX, Kotak, XDC, etc.
• Managed and optimized omnichannel digital marketing campaigns on LinkedIn, Meta, and Google, generating 70,000+ relevant leads with budgets exceeding 20 Lakhs, achieving a lead conversion rate improvement of 30%.
• Conceptualised and delivered content of various formats for social media, WhatsApp outreach, targeted email campaigns, and ad copies, improving engagement rate by up to 5%.
• Executed marketing and branding activities for 5+ major T-Hub events, including event planning, vendor/agency management, and the creation of branding materials, for events like T-Innovation Summit, T-Hub Foundation Day, DAIS 2024, T-MAP, GCC Innovation Summit, and T-Hub Portfolio Summit.
• Produced content for websites including the new T-Hub website, MATH (DST) website, and AIC T-Hub website, and edited 50+ landing pages & microsites, resulting in 50% increase in participation, user visits, and engagement.
• Supervised interns and associates, overseeing their daily activities and project contributions, identifying resource gaps, and allocating tasks to optimize the team’s performance
• Managed external agencies and vendors for the T-Hub brand and various program content formats, including designs, blogs, case studies, video production, website or landing page creation, and podcast ideation

Jan 2023 – Jun 2023 · 5 mos

• Created content for social media channels like LinkedIn, Twitter, and Facebook.
• Standardized the social media campaign process under the leadership of the Director of Marketing and increased impressions on LinkedIn from 3000 to 30k per post.
• Customized ad copies for LinkedIn, Facebook, and Google for paid campaigns and service promotions.
• Created company 10+ internal newsletters, and subscription newsletters, in collaboration with different departments.
• Designed, and optimized Simform’s landing pages, service brochures, and case studies.
• Produced 10+ landing pages for different service categories like Cloud Native Development, DevOps, SaaS, etc.
• Designed 20+ Simform case studies enabling B2B campaigns and sales activities.
• Composed 10+ service-related brochures and whitepapers for B2B sales activities.

Feb 2021 – Jan 2023 · 1 yr 11 mos

• Created long-form technical content while collaborating with campaign managers, SEO team, and designers.
• Published 20+ blogs on Simform’s blog page with a total of 82k+ pageviews and 70k+ unique pageviews.
• Wrote 15+ off-site blogs, published over multiple sites like Hackernoon, Medium, etc.
• Delivered and published a comprehensive eBook on ‘Microservices’ along with its outreach activities.

Aug 2020 – Feb 2021 · 6 mos

• Acted as a subject matter expert on various academic-related subjects – English, Political Science, Management, Communications, History, etc.
• Published blogs as a ghostwriter for off-sites on a wide range of topics.
• Conceptualized creative content for landing pages, brochures, presentations, posters, and other design-related forms of content.
• Edited and delegated coordinated tasks with colleagues and junior writers.

Jun 2020 – Dec 2020 · 6 mos

• Acted as a subject matter expert on various academic-related subjects – English, Political Science, Management, Communications, History, etc.
• Created and scheduled online teaching materials for students.
• Edited academic essays and research content.

May 2017 – Feb 2021 · 3 yrs 9 mos

Dec 2016 – Mar 2017 · 3 mos · Ahmedabad, Gujarat

• Conceptualized and created social media content as a part of the marketing campaign – blogs and posts.
• Copywriting for HelloDiamonds landing page and social media accounts like Facebook, Instagram, and Twitter.
• Wrote product descriptions for their online jewellery segment.
• Designed graphics for social media posts – images, infographics, brochures, and posters.
• Executed social media campaigns directly under the leadership of the CEO.
• Conducted and analyzed data-driven research on marketing responses and reviews.

Sep 2016 – Oct 2016 · 1 mo

• Wrote and edited product descriptions for the home furnishing and decoration segment.
• Published on-site and off-site blogs on home décor related topics.
• Created copies for marketing campaigns on their social media platforms – Facebook and Twitter.

May 2016 – Aug 2016 · 3 mos · Ahmedabad, Gujarat

• Managed the application prototype and monitored user experienced during the testing period.
• Monitored user experience responses after the launch of the site and provided a daily report on its functioning.
• Designed and created long-form content for the blog page and social media platforms.
• Created customized templates for email marketing.
• Conducted and analyzed data-driven research on marketing responses and reviews.
• Collaborated with the branding team for the launch and promotion of the Poletalks app.
• Created copies for marketing campaigns on their social media platforms – Facebook, Twitter, and LinkedIn