Jan 2024 – Jan 2025 · 1 yr

• Leading the next leg of growth for Hike real money gaming app, with strong product and product marketing teams
• Key Projects:
• Improved long-term retention by 3% through a human-like voice assistant powered by AI. This also increased the cash engagement by 5% and improved the customer NPS by 10%
• Orchestrated the transition to a multi-game platform strategy, doubling revenue & user engagement
• Accomplished a 5% MoM revenue growth by introducing a VIP Pass targeted towards high-value users
• Drove the app revenue by 4% by re-strategizing and re-designing the mission feature
• Led a POC for a new business vertical, enhancing super high-value player conversions by 200%
• Led a 4% uplift in monthly rolling retention by solving core user problems such as losing streaks, heavy losses and low motivation for progression
• Undertook additional responsibilities as a Product Marketing Lead, doubling the Instagram & Telegram community in just 45 days. Also, consistently drove effective GTM strategies, validated through high CTRs and organic feedback
• Successfully uplifted the KYC verification success rate by 2.5x by streamlining the UX and integrations
• Awards and Recognitions:
• Promoted from a Senior product manager to a Lead product manager role within a year
• Received the prestigious ‘Most Valuable People’ award, recognizing the top 5% of employees
• Awarded for exceptional leadership in reaching a crucial milestone of 10 million INR Daily Net Revenue

Oct 2022 – Dec 2023 · 1 yr 2 mos

Oct 2020 – Sep 2021 · 11 mos · New Delhi, Delhi, India

Sep 2021 – Oct 2022 · 1 yr 1 mo · Gurugram, Haryana, India

• Built a social gaming platform application, MXPlaygo from 0 to 1. Leading a project team of 7-8 Engineers, 3 QAs and 2 PMs. Hustled and delivered the MVP version before schedule.
• Key value propositions of MX PlayGo as below:
• 1. Play live multiplayer games with a choice of different game modes
• 2. Match recommendations within every game
• 3. Invite your friends to PlayGo or find new friends
• 4. Play private games and engage in chat (text+voice) interactions with friends
• 5. Compete with other users to win leaderboard (daily, weekly, monthly) rewards
• 6. Progression and unlockable mechanics such as level XP with 100 levels & titles, daily login rewards, watch ad rewards, etc.
• 7. Support for IAPs and coin redemption for users to purchase vanity items (badges, avatars, frames, banners, etc.)
• 8. Participate in public lounges/ communities based on your interest
• 9. Setup private groups to hang out with friends (play games, chat with others and extend your social circle)
• About MX Player: With over 1B+ downloads, MX Player is one of the largest entertainment destinations. It's a one-stop platform that offers OTT, local video player, live-streaming, music, short content and 100+ games.

Dec 2018 – Sep 2020 · 1 yr 9 mos · New Delhi Area, India

• Scaled the Rummy business by a mix of key product features, growth hacks and a series of experiments. Key highlights:
• 1. Constantly drove product innovations to progressively acquire high-quality users (30%+ Q-o-Q improvement):
• Referral feature automation supporting segmentation, experimentation and fraud prevention capabilities
• Unique referral leaderboards program that led to ~85% Q-o-Q improvement in the avg. revenue per user and 30% Q-o-Q improvement in CPL
• Playstore enhancements to support migration to cash app, resulting in better organic share
• 2. Built several product features and enhancements ranging from average user games (~10% M-o-M improvement), user retention and engagement (improved D3, D7, D15 cohorts by 10% M-o-M), first-time user experience and UI-UX improvements, KYC and support automations (>5L+ monthly savings), compliance and responsible playing.
• 3. Worked directly with the CXOs and leadership team to drive key corporate projects
• 4. Was the youngest committee member of The Online Rummy Federation (https://torf.org.in/)

Mar 2017 – Jul 2018 · 1 yr 4 mos · Dubai, United Arab Emirates

• Revolutionized luxury & lifestyle fashion space by setting up powerful brands: Ounass (Premium Luxury), MamasAndPapas (Lifestyle), NAS (Discounted Luxury)
• Effectively managed multiple stakeholder relations & launch products across business verticals: Buying, Planning, Merchandising, Marketing, Logistics & Analytics
• Key Projects handled (Significantly reduced costs, Reduced management complexities, Achieved faster turnaround, Improved customer experience): Personalization Tool evaluation, Studio bridge integration, Product import, Private sale, Product Copy Automation, Product Imagery Automation, Price integration, Product lifecycle report
• Key Business activities: Visual merchandising tool, attributes management, managing 404 errors, Product enablement rules, searchandising rules

Jan 2016 – Feb 2017 · 1 yr 1 mo · Gurgaon, India

• 1. Business planning & strategy formulation for the largest category (Mobiles & Tablets, >40cr Monthly P&L) of the biggest managed marketplace in India
• 2. Responsible for ideation & launch of new campaigns and also charting out marketing planning & implementation associated with other strategic campaigns
• 3. Driving profitability through customer experience initiatives & strategic brand relationships supplemented through adequate marketing
• 4. Collaborating among teams for catalog enrichment, deep-dive data analysis & interpretation, technological & design improvements of the website
• Awards & Recognitions:
• 1. Annual Star Performer Award for Diligency from VP - Categories for showcasing business impact across categories
• 2. Recognized for business growth, innovative launch strategies & implementation of ‘Exclusives’ in the annual All Hands Celebration
• 3. Awarded ‘Best Category Award’ for selection growth, process excellence, CX & fulfilment improvements, & channel optimizations
• 4. Turned around category metrics: CM% (15+% MoM growth); GMV (10+% MoM growth); conversion (10+% MoM growth)

May 2015 – Jan 2016 · 8 mos

• 1. Devised metrics & built a key framework for measuring the ROI of marketing activities pursued by the organization
• 2, Built battle-cards through competitive benchmarking and identified multiple points of differentiation to facilitate the sales team
• Awards & Recognition:
• 1. Appreciated for planning & executing 4 national and 5 global events for brand awareness & lead generation in several geographies
• 2. Recognized for building key marketing collaterals, SEO optimization initiatives & executing the yearly promotional calendar targeting key clientele

Apr 2015 – May 2015 · 1 mo · Faridabad Area, India

Oct 2014 – Nov 2014 · 1 mo · Gurgaon

Sep 2014 – Nov 2014 · 2 mos · Gurgaon

• Identified opportunities with respect to how India can become a bigger base for the company in areas of back office services, value added work like analytics, R&D, etc. Performed research and conducted interviews in order to devise a competitive landscape.

Dec 2013 – Apr 2014 · 4 mos · Gurgaon

• Worked with executives from Tetra Pak, Coca Cola, HT & IPCA
• Conducted door to door campaigns to promote source segregation and waste recycle

Nov 2013 – Dec 2013 · 1 mo · Gurgaon

• Conducted in-depth research, analyzed frauds and engaged in a panel discussion with executives from Axis Capital, GE Capital & PwC

Jun 2012 – Jun 2013 · 1 yr · Bangalore

• 1. Worked on Amazon Cloud Services and implemented storage APIs inter-conversion functionality
• 2. Took ownership in designing and developing a mobile application for accessing, downloading & uploading data from storage servers. Enabled a major acquisition by Netapp by developing effective proof-of-concept solutions in the mobile-storage space
• 3. Appreciated for collaborating with partner companies and Netapp’s teams to fix high-priority bugs in the core modules
• 4. Led a team of 5 in a CSR activity: Organizing Christmas party for underprivileged children
• 5. Led a team of 7 in winning Silver Medal for Throw Ball in sports event at Netapp