Jan 2025 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India

Jul 2024 – Dec 2024 · 5 mos · Bengaluru, Karnataka, India

• Ashish took on a broader strategic scope with cross-functional impact. While continuing to drive business expansion and product adoption, he focused on aligning priorities across stakeholders and contributing to high-impact decision-making. He works closely with teams to enhance collaboration, streamline execution, and ensure alignment with business objectives while also enabling team members to operate independently with full accountability and ownership.
• Continued Business Growth
• His team continued to drive remarkable growth, achieving a 24% increase in TPV, a 38% rise in revenue, and a 20% improvement in margins within six months. This growth was fueled by strong merchant partnerships, product optimization, and operational excellence, further reinforcing PhonePe’s leadership in digital payments.
• Driving PMF & Scaling New Product Integrations
• Led the Product-Market Fit (PMF) efforts for PhonePe Bolt, one of the most anticipated new product launches. Successfully aligned and integrated key enterprise merchants, setting a foundation for future partnerships and strengthening PhonePe’s position in the ecosystem.

Jul 2023 – Jun 2024 · 11 mos · Bengaluru, Karnataka, India

• Ashish continued leading major projects for process and system enhancements with various cross-functional teams, including IPL Payments Management, while scaling and managing business verticals for PhonePe’s Online Aggregator and Skill-Based Gaming, along with his team. Additionally, he took on the responsibility of scaling new categories, including PhonePe Autopay, OTTs, Telecoms, and Lending. He has been responsible for driving Product-Market Fit (PMF) and 0 to 1 growth in some categories while scaling others from 1 to 10 and 10 to 100.
• Building & Scaling Teams
• As his role expanded, he focused on scaling and enabling his team to drive impact on a larger scale. He has contributed to building a structured, high-performing team aligned with the broader business objectives, ensuring sustained growth and operational excellence.
• Category Leadership: P&L Ownership, Business Growth & Strategic Expansion
• Led ownership of category growth and retention, delivering 75% growth in Total Processed Volume and ~150% growth in revenue and gross margin over a year, making his portfolio a leading positive contributor to the overall business P&L.
• Beyond revenue and TPV growth, he has scaled multiple enterprise partnerships, ensuring seamless execution, high merchant satisfaction, and long-term retention while maintaining best-in-class product efficiency and service excellence.

Jan 2023 – Jun 2023 · 5 mos · Bengaluru, Karnataka, India

• Online Skill-Based Gaming, PhonePe Payment Gateway
• Category Acquisition
• Ashish led end-to-end ownership of the gaming category, successfully closing 75% of the funnel, including the top 10 players in the industry. Strengthened merchant relationships, resolved challenges, and leveraged deep product knowledge to drive impactful commercial negotiations.
• Category Scaling & Growth
• Focused on merchant go-lives and scaling business metrics, achieving a 90x growth in TPV in six months. Played a pivotal role in making online skill-based gaming a leading revenue contributor to the overall business.
• Currently, he leads business for the vertical along with his team.
• Exceptional Load Handling – Project IPL
• Spearheaded world-class system performance to support payment processing at an unprecedented scale. Worked closely with tech teams to implement critical optimizations, enabling PhonePe to handle some of the highest transaction-per-second (TPS) loads globally, processing millions of transactions daily with exceptional stability.
• System & Process Enhancements
• Led multiple initiatives and regularly collaborated with cross-functional teams: product, tech, analytics, legal, risk, integration, and more teams to optimize and enhance PhonePe PG’s delivery and merchant experience.

May 2022 – Dec 2022 · 7 mos · Bengaluru, Karnataka, India

• Ashish primarily worked on three key projects:
• Business Management (KAM, PhonePe Online Aggregator Business) – Managed key revenue-driving aggregator accounts, strengthened partnerships, and ensured seamless operations.
• Currently, he leads the vertical along with his team
• Product Marketing & Design (Product Marketing Manager) – Led the development and design of the PhonePe PG & Express Checkout website and pitch decks, coordinating teams to launch it in record time.
• Success Rates Optimization – Collaborated with integration and product teams to analyze merchant flows, optimize integrations, and enhance success rates for 140+ merchants.