Nov 2024 – Present · 1 yr 7 mos

• Advising early-stage and mid-sized businesses in technology, media, healthcare and lifestyle sectors on brand building, market positioning, and GTM strategies.
• Conducted brand audits and designed 360° campaigns improving engagement and visibility.
• Upskilled in AI-driven marketing led storytelling to align with the future of experiential marketing.
• Collaborated with agencies and product teams to craft high-impact narratives and improve ROI from digital spends.

Feb 2024 – Oct 2024 · 8 mos · Mumbai, Maharashtra, India · On-site

• Objective: Position AjnaLens as a trusted innovation partner through go-to-market leadership and emotionally intelligent, customer-centric storytelling that drives measurable outcomes.
• Achievements:
• Launched and positioned two XR-AI products with integrated go-to-market strategies, combining positioning, digital performance, and thought leadership.
• Delivered 120% increase in brand engagement through omnichannel campaigns and content.
• Achieved a 40% improvement in MQL-to-SQL ratio by aligning messaging to buyer journeys and optimizing lead generation campaigns.
• Defined and monitored KPIs across awareness, engagement, and conversion metrics to evaluate marketing effectiveness.
• Partnered cross-functionally with product and sales to build CXO-level narratives that reinforced category creation.
• Employed data-driven decision-making and analytics tools to refine campaign execution and enhance ROI.

Aug 2022 – Sep 2023 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

• Objective: Build B2C engagement and viewership across North India using emotionally resonant brand campaigns aligned to business KPIs for Star Bharat.
• Achievements:
• Executed regional go-to-market strategies for flagship show launches, achieving 20% increase in viewership.
• Boosted digital engagement by 30% through data-driven, content-first marketing campaigns.
• Collaborated with internal teams and external partners to ensure cross-functional alignment and communications clarity.
• Defined and reported KPIs across media spends, reach, and conversion funnels to optimize campaign effectiveness.

Mar 2019 – Jul 2022 · 3 yrs 4 mos · Mumbai, Maharashtra, India · On-site

• Objective: Launch a culturally resonant entertainment brand and achieve market leadership through insight-driven marketing and aggressive lead and revenue generation.
• Achievements:
• Led Zee Punjabi to No.1 in viewership within 90 days of launch—secured 35% market share and 25% growth in ad revenues.
• Devised go-to-market plans for show launches & advertiser co-branded initiatives.
• Boosted lead generation for branded content and events through targeted campaigns across digital and offline channels.
• Built omnichannel storytelling that drove emotional engagement while aligning with performance KPIs & brand goals.
• Leveraged analytics and market insights to optimize content packaging and campaign ROI

Jul 2018 – Oct 2018 · 3 mos · New Delhi Area, India · On-site

• Objective: Build scalable brand systems to support SaaS adoption and continuous B2B and B2C lead generation.
• Achievements:
• Designed GTM strategies for a SaaS platform and online community, targeting both HR professionals and end users.
• Implemented full-funnel campaigns using content marketing and paid digital, generating consistent inbound leads.
• Coordinated marketing communications across internal teams, ensuring customer-first messaging and storytelling.
• Developed analytics dashboards and KPIs for tracking user acquisition, activation, and engagement.

Jul 2015 – Mar 2018 · 2 yrs 8 mos · New Delhi Area, India · On-site

• Objective: Reinforce Mint’s premium positioning and reestablish profitability by delivering CXO-focused content and driving B2B lead generation.
• Achievements:
• Created “Mint Readers are Leaders” and “Mint or Nothing” campaigns, driving 20% increase in engagement and reactivating dormant audiences.
• Integrated performance marketing, PR, and content to increase B2B lead generation for events and subscriptions.
• Defined KPIs for campaign evaluation, conversion, and retention; optimized strategies based on analytics feedback loops.
• Established Mint’s event vertical as a lead-generating platform for high-value sponsors and corporate clients.
• Balanced creative storytelling with business impact to deliver consistent ROI and audience loyalty.

Dec 2013 – Oct 2014 · 10 mos · New Delhi Area, India

• Objective: Build branded content IPs and integrated campaigns that drive client engagement, performance marketing results, and revenue across TV and event platforms.
• Achievements:
• Designed content partnerships and co-creation models, expanding advertiser participation in programming.
• Led campaign strategy, sponsorship acquisition, and execution for IP specials and custom shows.
• Delivered end-to-end branded experiences across ATL, BTL, and digital activations.
• Improved client retention and campaign renewal rates through effective storytelling and KPI-linked reporting.
• Supported sales enablement through branded content decks, case studies, and revenue performance tracking.

Dec 2006 – Nov 2013 · 6 yrs 11 mos · mumbai, Kolkata Area, India

• Objective: Develop culturally rooted content experiences that aligned to brand values and delivered strong ROI for advertisers.
• Achievements:
• Scaled branded content vertical to ₹4 Cr by creating formats around emotional storytelling and national pride.
• Developed award-winning IPs (Seven Wonders of India, Warrior Tribes of Nagaland).
• Crafted integrated content strategies for tourism, IPOs, and BFSI sectors.

Jan 2005 – Jun 2005 · 5 mos · Kolkata, West Bengal, India