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Ashish Kumar

Digital Marketing Specialist

Gurugram, Haryana, India9 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 8 years of experience in digital marketing.
  • Founded a successful affiliate marketing mentorship program.
  • Expert in Google Ads and performance marketing strategies.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in performance marketing and social media strategies.

Contact

Skills

Core Skills

Google AdsDigital MarketingPerformance MarketingSocial Media MarketingLead Generation

Other Skills

A/B TestingAccount ManagementAnalytical SkillsBusiness DevelopmentCampaign ManagementData AnalysisDigital MediaDigital StrategyEmail MarketingFacebook Fan Page CreationFacebook Fan Page StrategiesFacebook MarketingGoogle AdwordsGoogle Adwords ProfessionalGoogle Analytics

About

★ With over 8 years of experience in Digital Marketing, Google Ads, Facebook Ads, Social Media Marketing, and more, Ashish has helped numerous individuals and small businesses to enhance their online visibility and dramatically increase their revenue. He has hands-on experience in product and service-based websites, and a solid ability to interact with clients through various channels, analyze their marketing and advertising efforts and provide expert recommendations. ★ Ashish's expertise in Google Ads, Paid Marketing, Marketing Strategy, and more, combined with his knowledge of the latest trends and technologies, make him a valuable asset to any team. Currently, he is working at Google Operations Center in Gurugram, India, and has previously worked with Accenture and University Living, a leading Overseas Student Accommodation Startup. ★ In August 2018, Ashish founded an Internet Marketing review site and became an Affiliate Marketer, earning hundreds of dollars online as a side hustle. His highly successful Mentorship Program on Affiliate Marketing, launched in April 2019, benefited over 750 students in a couple of months. ★ Ashish Kumar is a highly skilled and accomplished Digital Marketing Specialist based in India. With a BBA degree completed in 2017 and a Digital Marketing Certification from DSIM in 2016. Further, he has taken more courses to enhance his knowledge and abilities and has established himself as a professional in this industry.

Experience

9 yrs
Total Experience
3 yrs
Average Tenure
5 yrs 4 mos
Current Experience

Google operations center

Digital Marketing & Research Senior Associate

Feb 2021Present · 5 yrs 4 mos · Gurugram, Haryana, India

  • ★ Google Ads Optimization & Data Analysis
  • ★ Performance evaluation, and enrichment of account using external tools & internal systems
  • ★ Ensuring all aspects of data are accurate and matching. Flag discrepancies to appropriate teams
  • ★ Leading special projects on various events i.e. Mother’s day, Cyber Monday, Christmas, etc
  • ★ Identifying opportunities to improve the internal process, deliverables to internal partners and teams
  • ★ Coordinating with respected account managers in understanding the request from clients
  • ★ Getting equipped with new Google Ads updates and tools
Performance ManagementWeb AnalyticsPerformance MarketingPaid Search StrategySearch AdvertisingAnalytical Skills+18

Accenture

Google Ads Analyst (Onsite Google)

Oct 2018Feb 2021 · 2 yrs 4 mos · Gurgaon, India

  • ★ Google Ads Optimization, Reporting & Data Analysis
  • ★ Handling the largest UK (United Kingdom) clients.
  • ★ Working as an extended part of Google iLCS team (Gurgaon)
  • ★ Helping in managing Search Campaigns, RLSA Campaigns, Dynamic Search Ads, etc
  • ★ Suggesting & implementing optimization suggestions to maintain target CPA, CTR, CPC of the existing accounts.
  • ★ Helping the team in understanding the scope & demand of the current scenario required for campaign enhancement.
  • ★ Getting equipped with new Google technologies in the field of advertising through various seminars & online/ offline sessions.
Performance ManagementWeb AnalyticsPerformance MarketingPaid Search StrategySearch AdvertisingAnalytical Skills+18

University living

2 roles

Digital Marketing Executive

Jun 2017Oct 2018 · 1 yr 4 mos · Noida, Uttar Pradesh, India

  • ★ Lead generation for business via Facebook – it further translates into revenue generation
  • ★ Email Marketing – Create personalized and promotional mailers along with the support of content and further distribute
  • ★ Brand Building via social media channels of the company i.e. Facebook and Instagram
  • ★ Hold in-depth knowledge and expertise in creating Gmail Ads
  • ★ Create strategies for social media marketing & advertising.
  • ★ Created Facebook and Google channels from where I divert traffic to the website
  • ★ Managing more than 15 Facebook business Groups.
  • ★ Spending thousands of dollars on Facebook & Google ads with good ROI
Performance ManagementWeb AnalyticsGoogle AnalyticsPerformance MarketingPaid Search StrategySearch Advertising+26

Internship (Digital Marketing)

Apr 2017May 2017 · 1 mo · Noida, Uttar Pradesh, India

  • ★ After completing my graduation, an internship with University Living was my first stint towards working as a professional Digital marketing expert
  • ★ I have initiated the company’s Instagram page and increased the number of followers from 0
  • ★ My responsibility also involved handling Facebook wherein the entire profile was single-handily managed by me. Ensured that the likes on the page increased day by day and took the likes to 13,000
  • ★ I was deeply involved in doing analytics of the company website
  • ★ Provided new ideas on a daily basis to engage more and more
Web AnalyticsGoogle AnalyticsA/B TestingPaid Search CampaignsMicrosoft OfficeSocial Media Marketing & Advertising+9

Techmonkey

Internship (Social Media Marketing)

Apr 2017May 2017 · 1 mo · Greater Kailash, New delhi

  • ★ While working here I was responsible for handling the Facebook fan page
  • ★ Responsible for handling the Instagram channel and increased the number of followers.
Web AnalyticsSocial Media Marketing & AdvertisingSocial Media AdvertisingMicrosoft ExcelDigital MarketingOnline Campaign Management+2

Education

Institute of Management Studies (IMS) Ghaziabad - Business School

Bachelor of Business Administration (BBA)

Jan 2014Jan 2017

Delhi School of Internet Marketing

Digital Marketing Certification Course — Digital Marketing

Jan 2015Jan 2016

Madhavrao Scindia Public School

Class XI & XII — Business/Commerce

Apr 2012Mar 2014

Delhi Public School, Bareilly

High School — General

Jan 2002Jan 2012

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