Ashishh Malhotra

Business Development Executive

Delhi, Delhi, India13 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 3X D2C revenue scale in 18 months
  • 50% growth in repeat purchases
  • 25% reduction in CAC
Stackforce AI infers this person is a B2C E-commerce Growth Leader with expertise in digital marketing and operational excellence.

Contact

Skills

Core Skills

Performance MarketingCustomer RetentionDigital StrategyAnalyticsDigital MarketingOperations ManagementOnline Brand BuildingE-commerce Optimization

Other Skills

Affiliate MarketingB2B MarketingB2C e-commerceBrand DevelopmentBrand ManagementBrand buildingBusiness CoachingBusiness DevelopmentCDPCRMDealer NetworksE-Commerce ConsultingE-commerceFacebook MarketingFranchise Agreements

About

I am an E-Commerce & D2C Growth Leader with 15+ years of experience scaling online businesses across India in D2C, Marketplaces, Q-Commerce, and Omni-channel ecosystems.My expertise spans the entire E-Commerce value chain — from Shopify CRO, performance marketing, creative strategy, retention automation, to marketplace scaling, Unicommerce operations, inventory forecasting, delivery optimization, and funnel building for sustainable revenue growth.What I do best:Build & scale D2C brands with 3X growth strategiesImprove conversion rates & AOV through Shopify UX + CROLaunch brands on Amazon, Flipkart, Myntra, Nykaa, Blinkit & ZeptoReduce CAC with precise full-funnel media planningGrow repeat customers using Netcore, MoEngage, KlaviyoOptimize warehouse ops, same-day delivery, and Unicommerce workflowsBuild data dashboards using GA4 + Meta + UnicommerceIntegrate creative thinking with analytical executionAchievements include:3X D2C revenue scale in 18 months30% increase in AOV50% growth in repeat purchases40% growth in monthly order volume25% reduction in CAC18% drop in dead stock through inventory optimizationI bring a rare combination of performance marketing + operations + retention + UX + marketplace strategy, making me a full-stack E-Commerce professional capable of owning and scaling the revenue engine end-to-end.If you’re looking to grow a D2C or marketplace-driven brand with data-backed strategy, creative experimentation, and operational excellence — let’s connect.

Experience

13 yrs
Total Experience
2 yrs 7 mos
Average Tenure
3 yrs 11 mos
Current Experience

Zigly

Deputy Manager - Performance Marketing

Jul 2022Present · 3 yrs 11 mos · Delhi, India · On-site

  • Led the end-to-end implementation of MoEngage, coordinating with Tech, CRM, and Product teams to enhance user experience and optimize engagement workflows.
  • Redesigned and optimized customer lifecycle workflows, improving conversion efficiency by streamlining journey architecture and reducing friction points.
  • Collaborated with UI/UX teams to conduct journey audits, identify usability gaps, and implement experience improvements that enhanced site flow and customer satisfaction.
  • Managed a multi-team initiative to restructure performance workflows, aligning objectives across marketing, analytics, and operations to support revenue growth.
  • Built and governed partner & affiliate workflow processes, ensuring seamless integration, performance tracking, and operational efficiency across channels.
MoEngagecustomer lifecycle workflowsUI/UX collaborationperformance workflowsaffiliate workflow processesPerformance Marketing+1

Pr pundit

Senior Marketing Analyst

Jan 2020Jul 2022 · 2 yrs 6 mos · Gurugram · Hybrid

  • Managing end-to-end project plans, timelines, deliverables, and cross-functional coordination across Tech, Ops, HR & Admin.
  • Managed multi-team delivery for analytics, CRM, and automation projects across 15+ enterprise clients.
  • Implemented GA4 & GTM architecture, improving data accuracy and reporting.
  • Developed project documentation, dashboards & communication processes.
  • Reduced timeline delays through milestone tracking & stakeholder alignment
project managementanalyticsCRMGA4GTMdashboards+2

Hpl electric & power ltd (homepunch.com, westinghouse, amerex)

Deputy General Manager Digital Marketing

Jun 2015Nov 2017 · 2 yrs 5 mos · Greater Delhi Area · On-site

  • Led complete system setup and integration for two tech-enabled platforms.
  • Coordinated between supply chain, IT, warehouse, finance, and customer teams.
  • Designed workflows & documentation reducing execution gaps by 40%.
system setupintegrationsupply chain coordinationworkflow designDigital MarketingOperations Management

Preferred jewelers international

Head- Digital Marketing

Feb 2012Feb 2014 · 2 yrs · India · On-site

  • Managed tech + operational rollout for 20+ store locations in USA.
  • Developed communication workflows, performance trackers & SOPs.
tech rolloutcommunication workflowsperformance trackersDigital MarketingOnline Brand Building

Healthzonero

Executive- Digital Marketing

Jun 2009Aug 2011 · 2 yrs 2 mos · New Delhi Area, India · On-site

  • Handled technical operations for online platforms including system updates, data accuracy, and technical optimization.
  • Managed product information systems, listings, and automation tasks.
technical operationsdata accuracysystem updatesDigital MarketingE-commerce Optimization

Education

Jain (Deemed-to-be University)

Master of Business Administration - MBA — Digital Marketing & E-Commerce

Sep 2021Dec 2023

Jagan Institute Of Management Studies(JIMS Rohini)

Graduation Diploma in Information & Technology — Computer Science

Jan 2007Jan 2010

Guru Jambheshwar University

Bachelor’s Degree — Computer Science

Jan 2007Jan 2010

Great Learning

Certificate — E-Commerce/Electronic Commerce

Oct 2021Dec 2023

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