Ashley Gerwig, MA

Digital Marketing Specialist

Pittsburgh, Pennsylvania, United States21 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven expertise in content management and strategy.
Strong background in mental health counseling.
Skilled in customer experience and communication.

Stackforce AI infers this person is a versatile content and mental health professional with a focus on SaaS and customer experience.

Contact

Skills

Core Skills

Content ManagementCustomer ExperienceContent StrategyMental Health Counseling

Other Skills

Copy EditingVoice of the CustomerCopywritingTechnical WritingMental Health Assessment/DiagnosisWeb Content CreationLookerUnitQConfluenceCodaJiraZendeskBrand StorytellingGenerative AIStorytelling

About

Experienced writer, editor and content manager.

Experience

21 yrs 8 mos

Total Experience

13 yrs 10 mos

Average Tenure

14 yrs

Current Experience

Upwork

2 roles

Manager, Customer Experience Content and Communications

Promoted

Jan 2021 – Present · 5 yrs 4 mos

I oversee the content team and the creation of communications for customer-facing support teams and the Upwork Help center and chatbot. In this role, I strategize messaging, write and edit copy, and make sure Upwork's brand voice drives all communications. I also work on Upwork's Voice of the Customer initiative to better understand customer pain points and the challenges they face.

Copy EditingContent StrategyContent ManagementCustomer Experience

Senior Content Writer

Aug 2015 – Dec 2020 · 5 yrs 4 mos

I develop and manage content to assist customer support agents with helping Upwork’s global users. I also help create go-to-market strategies and content for new features, product updates, and policy changes.

CopywritingTechnical WritingContent ManagementContent Strategy