Apr 2022 – Jan 2025 · 2 yrs 9 mos · Gurugram, Haryana, India · Hybrid

• Spearheaded Digital Marketing consultation for 12+ major brands worth ACV $1.89 Mn
• Managed Marketing Strategy implementation increasing engagement by 27% for Zomato
• Mapped Customer Journeys to drive user experience and minimize drop off by 7%
• Analyzed trends to devise activation strategy boosting MobiKwik's New Users by 10%
• Cultivated strong stakeholder relationships ensuring 100% business retention & advocacy
• Achieved 80% increase in CleverTap's product adoption, driving 1.4x business growth YoY
• Designed digital marketing A/B tests to optimize campaign performance & boost CTRs
• Elevated user retention by 17% for Zomato via user intent segments & advanced analytics
• Reduced user churn by 15% for TOI through automated hyper-personalized campaigns
• Delivered Quarterly Business Reviews to CXOs of leading Indian brands like BharatPe, BlinkIt, PayU, SpiceJet, MobiKwik, Times of India, Dainik Bhaskar, Zomato & more
• Improved goal conversions by 20% using advanced segmentation & analytics strategies
• Strategized user onboarding initiatives for BharatPe leading to 8% higher loan application
• Channels - WhatsApp, SMS, Push Notification, SEO/SEM, Email, Meta Ads, UI/UX, Blogs

Aug 2021 – Nov 2021 · 3 mos · Bangalore Urban, Karnataka, India

• Generated 1000+ business leads (CXO executives) for Japan & ASEAN Market entry of Zinnov
• Driven cold-emailing campaigns for 64 Japanese startups at 18.3% open rate
• Integrated information of Japanese Fortune 500 CXOs by tools like Hunter, Lusha, Skrapp
• Remodelled presales database of 70K+ individuals for enhanced sales funnelling
• Investigated 38 top-performing business sectors to deliver deep insights for reach out initiatives

Aug 2021 – Nov 2021 · 3 mos · Mumbai, Maharashtra, India

• Co-created winter prediction model using consumer analytics & predictive modelling for NIVEA APC segment

Apr 2021 – Jul 2021 · 3 mos · Ahmedabad, Gujarat, India

• Developed Facebook, YouTube, Instagram strategies through in-depth competition analysis
• Increased views per video by 650% using YouTube video A/B testing
• Launched short-form video series 'YouTube Shorts' for rural customers - Chote Chote Tips
• Generated 650+ Hot Leads through active Social Listening on Facebook & YouTube
• Increased Video CTR by 30% on Sayaji Seeds YouTube Channel (4.2% to 6%)
• Boosted Channel Subscriptions by 1.7K+ by increasing brand awareness via Video Marketing

Jan 2021 – Mar 2021 · 2 mos · Greater London, England, United Kingdom

• > Increased organic search traffic by 7.4% through better content placement
• > Conducted keyword research for long-term SEO Strategy of the business
• > Boosted the number of clicks by 13% by modifying the tonality of blog content
• > Tracked online visibility, brand performance and traffic analytics through SEMrush
• > Generated 56+ high-quality backlinks for improved organic ranking and referral traffic
• > Created brand book and refined brand characteristics for better positioning

Dec 2020 – Feb 2021 · 2 mos · India

• Analysed competitive scenario for India e-Commerce operations of the Brand
• Rebranded the concept from 'urshop.io' to 'Krocal Ltd.'
• Created the branding and communication guidelines for the Brand
• Charted out the Go-To-Market Strategy for the business
• Performed pricing analysis and market feasibility
• Developed the Social Media Strategy and Content strategy
• Conducted consumer research with 12 in-depth interviews with Kirana store (Retail Store) owners

Aug 2020 – Oct 2020 · 2 mos · Greater London, England, United Kingdom

• Conducted exploratory market research for UK men consumer preference
• Performed competitor analysis to gauge the current developments of the market
• Curated & tested Hypotheses through active involvement in 20+ in-depth interviews
• Mined consumer insights through digital interviews remotely from India
• Developed brand assets to build brand presence and customer engagement
• Brand Identity: Logo, Name, Tagline, Personality, Tonality
• Brand Book: Moodboard, Color Pallettes, Mission, Values
• Brand Communication Guidelines
• Social Media Strategies

Jan 2018 – Jun 2020 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• Achieved 150% reduction in the processing time of business reports through ETL process
• Developed well-balanced Dashboards for Business Intelligence using Tableau & Power BI
• Managed the operations, compliance and domain-specific regulations of 60+ employees as Assistant ODC Anchor at Infosys, Mohali
• Awarded the Best Debutant Award, Infosys Mohali for exemplary performance in 2019
• Developed well-balanced Dashboards for Business Intelligence using Tableau & Power BI
• Received 3 ‘Client Appreciation’ awards for significant contribution to business development
• Saved USD 30K annually by ‘smart innovations’ to streamline multiple processes
• Interacted with 4+ Clients in multiple business avenues like American healthcare, German fashion retail and British investment banking
• Instrumental in handling multiple projects of Rev: USD 43Mn for 2 consecutive years increasing billing by 64%
• Responsible for Developing Extract-Transform-Load logics, build Data Warehouses, Business Reports, and Automate the Report Creation Process for our Clients, making their Business more Streamline-Efficient-Adaptable and Well-Equipped for the Future Markets.
• Worked with numerous prestigious clients in Development roles adding more value to Business operations, providing deeper market and customer insights.