Dec 2023 – Feb 2025 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Managed brands including KRBL Group, IndiGo Airlines, Blackberrys, boAt, Sleepwell, Agilitas, Delhivery, and ITC Sunfeast across diverse sectors.
• Led end-to-end media strategy and execution across digital ecosystems, aligning plans with business objectives and audience insights.
• Built and optimized cross-platform media plans, evaluating channels and emerging opportunities to drive effective reach and engagement.
• Managed vendor partnerships and negotiations, unlocking value-driven deals and strengthening industry relationships.
• Collaborated with clients and internal teams to ensure seamless execution and strategic alignment.
• Contributed to capability building by mentoring junior team members and supporting planning excellence.

Feb 2023 – Nov 2023 · 9 mos · Gurugram, Haryana, India · On-site

• Managed the Coca-Cola account, overseeing brands such as TU, Limca, Sprite, Maaza, and Coke Zero.
• Developed and executed comprehensive digital media strategies.
• Prepared and delivered compelling presentations to clients.
• Coordinated the seamless implementation of digital media plans.
• Created and efficiently managed budgets for digital campaigns.
• Negotiated and purchased digital advertising space.
• Fostered collaboration with internal departments to ensure fully integrated campaigns.
• Tracked and analyzed digital campaign performance, generating insightful performance reports.
• Provided valuable recommendations based on campaign metrics.
• Monitored market trends and identified novel digital opportunities.

Aug 2022 – Feb 2023 · 6 mos · Gurugram, Haryana, India · On-site

• Made contributions to brands like PepsiCo, Springtek, MotherDairy, Haier, Perfetti, and Pernod Ricard.
• Participated in the mWizards 2.0 program, undergoing comprehensive training in Social, Search, Non-Biddable, and Programmatic advertising domains.
• Received extensive training from renowned industry experts at GroupM, acquiring valuable insights and knowledge.
• Collaborated closely with the management team to provide support and assistance in planning and executing upcoming campaigns.
• Demonstrated a meticulous attention to detail by consistently updating spreadsheets with key metrics to effectively track campaign progress.
• Proficiently utilized Google Adwords, Meta Ad Manager, Google DV360, and Barc India Yumi to optimize campaign performance.
• Weekly account analysis reports using Microsoft Excel (v-lookup, pivot tables) and other MS Office programs.

Sep 2021 – May 2022 · 8 mos · Remote

• Partnered with leading brands such as HUL, P&G, Samsung, and Puma to drive brand growth and performance marketing initiatives on Amazon India.
• Actively optimized advertising campaigns across multiple Amazon accounts through ongoing account management, ad placement, and campaign optimization.
• Analyzed ASIN rankings, ratings, customer feedback/reviews, and keyword opportunities to evaluate product performance and identify top and low-performing SKUs.
• Monitored campaign performance, keyword bids, and budgets on a daily basis to maintain key metrics such as Impression share and quality score.
• Prepared comprehensive weekly account analysis reports using Microsoft Excel (v-lookup, pivot tables) and other MS Office programs.
• Utilized Google Analytics and DV 360 to analyze competitor ads, keywords, and strategies, generating unique and innovative campaign ideas.
• Cultivated strong relationships with key stakeholders to ensure successful execution of marketing initiatives.
• Ensured client satisfaction by creating accurate and detailed service timelines, promptly communicating any changes or updates.
• Demonstrated commitment to staying updated with the latest trends and best practices in Amazon Advertising and e-commerce.
• Efficiently managed time to consistently meet all task deadlines.

Sep 2019 – May 2021 · 1 yr 8 mos · Gurugram, Haryana, India · Hybrid

• Google On-site:
• Worked as a Backend Analyst for Google Ads, focusing on ad-creatives and copy.
• Managed all aspects of Google Ad campaigns.
• Created and optimized ad campaigns and paid search landing pages.
• Analyzed and optimized ad campaigns to increase return on investment (ROI).
• Utilized Google Ads to drive diverse online marketing campaigns.
• Analyzed and optimized pay-per-click (PPC) campaigns to maximize ROI.
• Oversaw display campaigns across various devices.
• Developed effective PPC strategies to enhance online visibility.
• Collaborated with a team of marketers, Google Ads specialists, and engineers.

Dec 2017 – Sep 2018 · 9 mos · Gurugram, Haryana, India

• Adobe On-Site:
• ● Performed diagnosis through screen sharing provided by Adobe
• ● Performing complex troubleshooting steps to resolve any technical issues in apps.
• ● Getting error/crash logs to know the in depth cause of errors.
• ● Providing the customer information about the problem and solution through an active conversation over phone, chat and email
• ● As a part of Adobe Photoshop and Lightroom Team, often providing the customers information about the working
• and stature of Photoshop and Lightroom.
• ● Raising tickets for extreme complex cases and escalating these cases to Programming teams
• ● Maintaining cases for any future references if any same issues arise.
• ● Handled all platforms: Windows, Macintosh, IoS, Android

Jul 2017 – Oct 2017 · 3 mos · Gurugram, Haryana, India

• ● Provide real-time solutions to US & UK-based Amazon customers.
• ● Create cases/tickets post interactions to better assist the customers in future

Feb 2017 – Apr 2017 · 2 mos

• ● Creating social media presence for the Apple store.
• ● Creating online marketing strategies on Facebook, Google, Instagram, and Twitter.
• ● Creating Ad campaign for the Apple stores
• ● Revamped a business page on Facebook that has led to over 50,000+ followers( up to 40% in 2
• months) and has led to a 4% increase in revenue