Dec 2024 – Sep 2025 · 9 mos · Gurugram, Haryana, India

Mar 2024 – Nov 2024 · 8 mos · On-site

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Dec 2020 – Feb 2024 · 3 yrs 2 mos · San Francisco Bay Area

• At Reslash, I founded a video call platform that empowered companies and communities to connect better online with each other through creative spaces - a true anti-thesis to Zoom.
• Achieved 20k+ users and bootstrapped it to $150k+ in revenue.
• Built ultra-low latency conferencing and streaming technology based on WebTransport and QUIC - a true alternative to WebRTC.
• Customers included Squarespace, Uber, University of Southern California, University of Chicago Booth School of Business, Oracle, Udacity
• and more.
• Featured in WSJ, Quartz, Financial Times and several other publications.
• Trended #1 on Product hunt, Reddit and Hacker News.

Feb 2019 – Oct 2020 · 1 yr 8 mos

• Led the existing business strategy to achieve >100% retention rate
• Built customized playbooks for Enterprise, Mid-Market and SMB segments
• Scaled VWO Customer Success from 10% customer base to 100% customer base
• Revamped existing business structure - hiring and building additional teams like Existing Business Sales, Strategic Consulting, Product Training and Implementation
• Built analytics and incentives frameworks for the existing business teams

Sep 2018 – Oct 2019 · 1 yr 1 mo

• Led a team of product managers to build and implement VWO Testing Roadmap
• Rebuilt VWO Testing Reporting from scratch - improving its CSAT by 3x
• Improved statistical engine behind VWO Testing and made calculations happen in real-time
• Worked on optimizing the post-signup journey to reduce revenue churn by 30%

Nov 2017 – Sep 2018 · 10 mos

• Used Jobs-To-Be-Done framework (JTBD) to understand the marketing challenges, opportunities and trends in the ecommerce space and came up with the idea of automating FB Messenger Marketing for ecommerce stores
• Conducted in-depth interviews to understand the challenges store owners face and how to simplify the product to give them maximum power without spending a lot of time or hiring someone else to do it for them
• Tested the product with Shopify store owners to tweak the use-cases that give them an uplift in revenue using Messenger
• Launched a super-simple yet elegant Messenger Marketing tool on Shopify that targets both cart abandoners and window shoppers, and brings them back to the store using Messenger
• We've 400+ ecommerce stores using Convertfly to recover 7-20% lost sales through Messenger
• Currently being integrated into VWO Engage

Dec 2016 – Nov 2017 · 11 mos

• Conceptualised and built a product that I took to market by myself. It’s called CustomerJet - it allows support teams see videos of where users get stuck before raising support tickets. It had about 10 B2B clients including Lithium, Clickfunnels and Shinesty
• Did in-depth review of the company's overall strategy and played a critical role in defining the strategic roadmap for our suite of products based on thorough analysis of the markets they play in
• Helped set up Wingify Labs - innovation wing of Wingify - to avoid getting disrupted and explore new opportunities in MarTech and adjacent markets to create new revenue channels for the company
• As a product manager (intrapreneur is a better word), I conduct in-depth user interviews using the principles of Jobs-To-Be-Done (JTBD) framework to figure out pain points that marketers face in the ecommerce and B2B space

Dec 2015 – Dec 2016 · 1 yr

• Built a mobile app called After 5 from the ground up - an events app that showed events happening after 5 pm in any city - with 20K monthly active users
• Conducted user research to figure out how Indians plan their evenings in different parts of the country, ran an MVP for more than 3000 people on WhatsApp in Pune, did UX design and validity through Invision mockups, and filtered all the information to create After 5’s v1, features roadmap and vision
• Created a weekly newsletter service called Business In3bullets that curated and summarised long reads in 3 bullets. It attracted more than 2000 subscribers with 40%+ open rates
• Decided against going ahead with B2C projects because it did not align with the business goals of a bootstrapped company in the long run. Here’s the summary of all the products we tried and our learnings from them

Jan 2015 – Dec 2015 · 11 mos

• Built feature websites, presentations, feature docs, competitor fact sheets etc. for both existing and new features
• Ran A/B tests on the feature websites to optimise it for conversions and the right messaging
• Conducted user interviews along with the product team to understand user needs for new features
• Improved knowledge base by having more interactive content - infographics, videos, gifs - to make it extremely easy for users to use features more effectively. The videos have 30k+ hits on YouTube
• Performed competitive research and built sales collaterals to help us position better against competition
• Acted as a liaison between Sales, Marketing, Design and Product teams
• Created documents and technical white papers to support sales team on RFP requirements

Sep 2013 – Nov 2014 · 1 yr 2 mos · Glasgow, United Kingdom

• MBA Consultancy Experience:
• ● Analyzed 30,000+ Kickstarter projects using statistical tools such as Normal Distribution, Implicit Central Limit Theorem, Confidence interval and Hypothesis test to create insights related to the funding of film and video projects.
• ● Researched existing literature on emerging value chain in films, crowd psychology, crowdfunding behavior and lean business methodology.
• ● Conducted research to create an understanding of how different digital distribution business models impact independent filmmakers.
• ● Created a business model for a ‘Crowdfunding based digital distribution platform for independent films’ based on lean methodology.
• ● Business Strategy analysis for Dog Digital, Glasgow for Strategy Consulting module in the MBA was requested by the CEO to be formally presented to the Board of Directors of the company.
• ● Achieved the Gold Certificate at Strathclyde Enterprise Pathway 2014 by being the top 3 amongst 300 researchers and students for the development of an interactive travel app business idea.
• Managed distinction in the following subjects:
• ● Strategy, Analysis and Evaluation ● Strategic Consulting in Practice ● Financial and Management Accounting ● Finance and Financial Management ● Social Media: Strategy And Management ● Games of Strategy ● Comparative Corporate Governance ● Operation Management
• ● Analytical Support for Decision Making
• Other Subjects:
• ● Making Strategy ● Marketing Management ● Entrepreneurial Management and Leadership
• ● Management people in Organization ● Exploring the International Business Environment

Mar 2013 – Jul 2013 · 4 mos · New Delhi Area, India

• Analyzed the situation of piracy of films and music in the creative industry of India and wrote proposals for tie-ups with potential partners in the Government of India and the industry to tackle the issue.
• Researched and analysed rejected patents since March, 2012 under the current Indian Patent Laws to gauge the scope of implementation of Utility Model Patent Law in the country.

Jul 2011 – Aug 2011 · 1 mo · Fogo Island, NL

• Set up a digital media suite based on the technical requirements of film & photography for the film-makers visiting the arts corporation in the future.
• Trained community members to use the power of film-making tools to create digital content related to community stories, events and issues.
• Created video documentations of events related to Fogo Island Arts Corporation.

Jan 2011 – Jul 2012 · 1 yr 6 mos · St. John's, NL

• Created mini-documentaries on topics related to multiculturalism in Newfoundland, Canada for the Radio One.
• Documentary ‘Revival of Cricket in Newfoundland’ reached an audience of 4.3 million across Canada.
• Edited multiple news stories on a daily basis for CBC’s primetime show ‘Here & Now’ and late night news show with an audience of almost 100,000 every night.
• Produced CBC’s video blog – Tech Guru - simplifying technology news but with a humorous twist.

Apr 2010 – Jun 2011 · 1 yr 2 mos · St. John's, NL, Canada

• Managed and organized information sessions to teach student volunteers the details of film production.
• Developed the concept of each video based on the requirements provided to me by my client to correctly address the pre-arrival, settlement and integration needs of the international students.
• Directed four short videos posted on MUN’s website that address the pre-arrival, settlement and integration needs of international students.

Feb 2010 – Aug 2012 · 2 yrs 6 mos · St. John's, NL, Canada

• ‘Alligator Man’ - music video that I was part of as a cinematographer - got selected amongst the top 5 independent music videos at Coney Film Festival 2012, New York.
• Directed film component of an experimental multi-media theatre show called ‘Momentum’ by award-winning Canadian author and playright Robert Chafe.
• Documentary ‘Hesham’ – a story of a Libyan student struggling to learn a new language in an unfamiliar country – was highlighted in Rogers TV’s On The Go.
• Directed an award-winning script for the MUN Drama Society at the Reid Theatre, St. John’s, Canada.