A

Asmar Ghafoor

CEO

Riyadh, Saudi Arabia19 yrs 8 mos experience
Highly Stable

Key Highlights

  • Led talent strategy for multiple successful IPOs.
  • Expert in global mobility and executive relocation.
  • Recognized for building high-performing teams across regions.
Stackforce AI infers this person is a SaaS and tech recruitment expert with extensive experience in executive search and talent management.

Contact

Skills

Core Skills

Corporate AdvisoryExecutive SearchPerformance ManagementTalent AcquisitionExecutive ManagementTalent ManagementTechnology Recruitment

Other Skills

Executive TeamExecutive CoachingRelocationExpatriate ManagementHuman ResourcesInterviewingReporting & AnalysisLeadershipCross-functional Team LeadershipInternational DevelopmentCorporate RecruitingManagementStart-upsWorkforce PlanningTalent Pipelining

About

► Strategic Global People Leader with a proven track record partnering with C-level executives to scale B2B SaaS companies through IPO, acquisition, and hypergrowth. ► Deep experience aligning talent strategy with business objectives across GTM, Engineering, Product, and G&A functions globally. ► Built and led diverse, high-performing teams in complex domains including E-commerce, ITSM, POS, APIs, Data, and Observability. ► Specialist in Global Mobility and executive relocation, with a strong track record of enabling cross-border team performance. ► Architected and operationalised performance management frameworks (OKRs, 9-box, PIPs) that drive accountability, retention, and commercial impact. ► Passionate about delivering business outcomes through inclusive, data driven people strategies and embedded HR Business Partnering at scale.

Experience

19 yrs 8 mos
Total Experience
2 yrs 11 mos
Average Tenure
7 mos
Current Experience

Cognition

Head of Talent and People Operations - EMEA and JAPAC

Nov 2025Present · 7 mos · Riyadh, Saudi Arabia · Remote

  • Generational AI rocketship, Cognition.ai!

Jisr | جسر

Strategic Advisor

Sep 2025Nov 2025 · 2 mos · Riyadh, Saudi Arabia · Hybrid

  • Consulting as a Strategic Advisor to the CEO.
Executive TeamCorporate Advisory

Rewaa

2 roles

Global Vice President of Talent

Promoted

Jun 2024Aug 2025 · 1 yr 2 mos · Riyadh, Saudi Arabia · Hybrid

  • Responsible for leading the global people strategy across Saudi Arabia, Egypt, and Pakistan, scaling our organisation from $8 million to $22 million+ ARR.
  • Notable team achievements:
  • ► HRBP duties for the executive team
  • ► Built and scaled the HR teams (over 15 team members) from the ground up, enabling cross border capability and support for our colleagues across our four offices and nine locations.
  • ► Delivered over 420 hires (370 in 2024) across Saudi Arabia, Pakistan, and Egypt. Within Saudi Arabia, we hired ~40% expatriates, attracting top executive leaders from the US and Europe, while maintaining an excellent Saudisation rate.
  • ► Implemented efficient scaling processes to achieve savings of over $2.7 million in agency fees.
  • ► Implemented world-class tooling across Talent and People teams.
  • ► Recognised by LinkedIn as a Top 10 Fastest Growing Startup in GCC. LinkedIn wrote a case study on our success in TA and L&D.
  • ► We were awarded Best Places to Work 2024.
  • ► Delivered high-impact onboarding and orientation programmes tailored to global mobility, and built a scalable Iqama and relocation playbook to accelerate new hire readiness and cross-border deployment.
  • ► Implemented a robust performance management framework as well as other initiatives
Executive ManagementExecutive SearchExecutive CoachingTalent AcquisitionHuman Resources

Global Head of Talent Acquisition

Jan 2024Jun 2024 · 5 mos · Riyadh, Saudi Arabia · Hybrid

  • Excited to join the leadership team at Rewaa!
  • Founded in 2018, Rewaa delivers a Cloud solution to manage the inventory, sales, operations and payments of retailers. Rewaa has handled over SAR12 billion ($3 billion) worth of transactions to date and created more than 250 jobs in the Kingdom.
  • Saudi Aramco’s venture capital arm Wa’ed Ventures has led a $27 million Series A funding round for Rewaa. This is the biggest series A round for any SaaS company in MENA.
  • The Series A includes investments from Saudi Telecom Company’s (STC) Corporate Investment Fund (CIF), Silicon Valley investor Graphene Ventures, Sadu Capital, Vision Ventures, Khwarizmi Ventures, RZM Investment, Derayah VC and Abdulrahman Sulaiman Al Rajhi & Sons Investment Company.
  • Rewaa has been recognised by the government, as one of the 35 tech businesses in the Saudi Unicorns Program.
InterviewingExecutive SearchExecutive ManagementExecutive CoachingReporting & AnalysisLeadership+3

Delphix

Global Senior Director - Talent

Aug 2020Mar 2024 · 3 yrs 7 mos · Greater London, England, United Kingdom · Hybrid

  • Acquired by Perforce Software March 2024*
  • Global people leader during a high growth and pre acquisition phase. Partnered closely with the executive team to align talent strategy, capacity planning with business priorities, with a core focus on Sales and GTM functions. Led global hiring and supported as a HRBP to support revenue growth, operational scale, and acquisition readiness.
Talent ManagementCorporate RecruitingManagementTechnology RecruitmentExecutive SearchStart-ups+7

Meta talent

CEO and Founder

Jan 2018Nov 2025 · 7 yrs 10 mos · Riyadh, Saudi Arabia · Remote

  • 🌍 Global Talent | Executive Headhunter | Expat & Mobility Advisor
  • 15+ years scaling SaaS and tech firms through IPOs & acquisitions. Expert in executive search, leadership team building, compensation design, EVP development & performance management. Support expat relocation & onboarding, career coaching, and provide insights into global tech and the Saudi/MENA ecosystem. Trusted advisor combining strategy with hands-on execution.
  • Supported global customers through pre IPO and acquisition stages such as:
  • PagerDuty
  • Rubikloud
  • MongoDB
  • Mendix
  • Pursuing Board / Strategic advisory roles around talent and people for companies who are in scale up mode.
Executive SearchExecutive CoachingPerformance ManagementRelocationExpatriate Management

Pagerduty

Global GTM Talent Leader

May 2017Jan 2020 · 2 yrs 8 mos · London Area, United Kingdom · Hybrid

  • PagerDuty IPO April 2019*
  • Hired by the CRO as the first hire in EMEA, scaled the WW Sales teams and all GTM teams in EMEA and APJ, ahead of a successful 2019 IPO.
Talent ManagementManagementTechnology RecruitmentExecutive SearchStart-upsWorkforce Planning+6

Mulesoft

Director of Talent EMEA

Sep 2016May 2017 · 8 mos · London Area, United Kingdom · On-site

  • MuleSoft IPO March 17, 2017, & acquired by Salesforce March 2018 for $6.5billion*
  • ► Rebuilt and enabled the EMEA talent function ahead of MuleSoft IPO and $6.5bn Salesforce acquisition.
  • ► Improved operational efficiency, leading the top-performing TA team globally.
Talent ManagementCorporate RecruitingManagementTechnology RecruitmentExecutive SearchWorkforce Planning+6

Salesforce

Head of Talent Acquisition Demandware - EMEA

Jan 2013Sep 2016 · 3 yrs 8 mos · London Area, United Kingdom

  • Demandware IPO March 15th 2012, & acquired by Salesforce June 2016 for $3 billion* Now called Salesforce Commerce Cloud.
  • ► Led TA during post IPO and acquisition phase; drove talent branding and high velocity hiring across Europe and APAC.
Technology RecruitmentStaffing ServicesStart-upsTalent PipeliningInterviewingKey Performance Indicators+1

Bmc software

Lead Recruiter / Manager Services & Presales - EMEA

Oct 2011Jan 2013 · 1 yr 3 mos · Egham

  • ► Delivered TA, diversity, and employer branding programmes across multiple business units.
Technology RecruitmentStaffing ServicesStart-upsTalent PipeliningInterviewingKey Performance Indicators+1

Bmc elite partner - fusion business solutions

Business Manager - Professional Services

Mar 2011Oct 2011 · 7 mos · London Area, United Kingdom · On-site

  • ► Sales Manager, selling resource solutions and professional services into the BMC ecosystem.

Various recruitment agencies

Senior Recruiter

Mar 2006Aug 2010 · 4 yrs 5 mos · London Area, United Kingdom

  • Agency Recruiting role as a new business hunter and 360 Recruiter across Engineering, PM and Tech sectors hiring Contract and Perm staff. Opened up several national accounts, generating up to £50k+ billings in GP a month from scratch, all through cold calling, building relationships and exemplary delivery.
  • Companies I worked for:
  • GCS Recruitment - 2006 - 2008
  • Connections Recruitment 2008-2010
  • Timothy James Consulting 2010-2011

Education

Abertay University

Computer Science BSC (Hons)

Jan 2001Jan 2005

Harris Academy

Highers and Advanced Highers — Computing

Jan 1995Jan 2001

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