Aswath Madhu — Business Development Executive

Starting with an engineering degree and absolutely no experience in marketing was a daunting beginning, but with each passing day, I began to enjoy the world of customer growth and slowly started building a niche for myself. I started as a Digital Marketing Executive at DesignBids and learned the basics of Performance Marketing and paid Ads. This formed the foundation on which I moved to my next role, Senior Digital Marketing Executive at CloudxLab. This role presented the challenges of leadership, where I built my team, which began to put the organisation on the map. Here, I started handling the paid ads and social media verticals of the organisation alongside handling a few of the accounts of universities from the UK, Canada and India. I gained proficiency in collaborating with multiple stakeholders to determine audience interest and assist in developing strategic go-to-market plans that align with the company’s business priorities and initiatives. On my promotion to the role of a manager, I was the strategic partner for the key accounts of corporates (Intel, EXL, Dell, Fractal Analytics) and academia (DeMontfort University, NUS, Metro College, IIT Roorkee, REVA University) from the UK, the US, Canada, Singapore, Australia and India. This journey made me extremely passionate about commercial sales strategising, as well as implementing growth strategies and hacks in fast-paced and early-stage startups. It was time for me to bring this expertise into the IT services industry now. During my brief period at iOPEX Technologies, I utilised these skills to strategically build connections with senior executives and decision-makers from Fortune 500 giants. It helped me bring in a realised revenue of more than 8000 GBP in the short span of 5 months since my joining. I recently graduated from the University of Liverpool with an MBA with specialisation in branding and analytics. My master's thesis was on 'Assessing the Effectiveness of Social Media Influencers in Promoting Sustainable Fashion Consumption among Generation Z', which helped me delve deeper into customer psychology and social media behaviours. If you would love to drop in for a chat, my DMs are always open, and I can be reached at aswathmadhu1@gmail.com.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on B2B growth strategies.

Location: Liverpool, England, United Kingdom

Experience: 6 yrs 3 mos

Skills

B2b Marketing
Digital Marketing
Business Development
Growth Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization

Career Highlights

Proven track record in B2B lead generation.
Expertise in developing growth strategies for startups.
Strong background in digital marketing and social media.

Work Experience

FGH Security

Security Professional (2 yrs 3 mos)

Denholm Rees & O'Donnell Ltd

Senior Management Consultant (MBA Intern) (3 mos)

iOPEX Technologies

Senior Lead - New Businesses and Solutions (5 mos)

CloudxLab

Manager - Growth and Customer Success (2 yrs 5 mos)

Senior Growth Specialist (2 yrs)

Senior Digital Marketing Executive (6 mos)

DesignBids

Digital Marketing Executive (11 mos)

Education

Master of Business Administration - MBA at University of Liverpool

Bachelor of Technology (BTech) at Cochin University of Science and Technology

Aswath Madhu

Business Development Executive

Liverpool, England, United Kingdom6 yrs 3 mos experience

Highly Stable

Key Highlights

Proven track record in B2B lead generation.
Expertise in developing growth strategies for startups.
Strong background in digital marketing and social media.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on B2B growth strategies.

Contact

Skills

Core Skills

B2b MarketingDigital MarketingBusiness DevelopmentGrowth MarketingContent MarketingSocial Media MarketingSearch Engine Optimization

Other Skills

Account ManagementAdvertisingAttention to DetailB2B Marketing StrategyB2B lead generationB2B lead generation campaignsB2B prospectingBrand AwarenessBrand StrategyBrandingBuild Strong RelationshipsBusiness GrowthBusiness NetworkingBusiness StrategyBusiness-to-Business (B2B)

About

Experience

6 yrs 3 mos

Total Experience

2 yrs

Average Tenure

Current Experience

Fgh security

Security Professional

Mar 2024 – Present · 2 yrs 3 mos · Liverpool, England, United Kingdom · On-site

Match Day Steward at Anfield - Liverpool Football Club
Crowd steward at various events across the Merseyside region

Denholm rees & o'donnell ltd

Senior Management Consultant (MBA Intern)

Feb 2024 – May 2024 · 3 mos · Liverpool, England, United Kingdom · Hybrid

Handled the in-depth market research of the local and international competitor companies to understand the precision engineering industry trends
Conducted Conversion Rate Optimisation(CRO) on the company website suggesting UI/UX changes, and SEO improvements to establish a robust digital presence
Worked collaboratively with a team of 5 consultants to develop and present a potential digital and social media plan for 6 months - to 2 years which the client accepted
Primary point of contact with the client representative to drive all lines of communication

Iopex technologies

Senior Lead - New Businesses and Solutions

Feb 2023 – Jul 2023 · 5 mos · Bengaluru, Karnataka, India · On-site

Developed and executed B2B lead generation campaigns, managed lead nurturing through webinars and email marketing campaigns
Led the targeted outbound B2B campaigns to C-suite and directors of Fortune 500 companies via emails, LinkedIn and calls
Collaborated closely with design, content & delivery teams to develop impactful marketing collateral in the form of whitepapers and case studies for outbound lead campaigns
Led the market research to identify customer needs, market trends, competitive advantages, and potential B2B partnerships that drive strategic initiatives in digital transformation services
Development of clear and compelling product positioning and messaging
Create customer personas and use them to tailor marketing strategies and messaging

B2B lead generation campaignswebinarsemail marketingmarket researchproduct positioningcustomer personas+2

Cloudxlab

3 roles

Manager - Growth and Customer Success

Promoted

May 2020 – Oct 2022 · 2 yrs 5 mos

Led B2B prospecting and conversion campaigns targeting clients from corporate and academia (US, Canada, UK, APAC, India) through consultative selling, tailored demos and ROI-based presentations - resulting in 20% YoY revenue growth from upsells
Planning and Execution of GTM Strategies for Executive PG Certificate programs with IIT Roorkee resulting in 200% increase in net revenue
Designed the B2C sales funnel for the third-party collaboration courses and directed a team of 8 executives to optimise acquisition, conversion, and retention, achieving a 20% boost in net revenue and enhancing customer LTV.
Drive business performance insights by working closely with the Marketing, Sales, and Technical teams
Launched and executed multiple courses with E&ICT Academy, IIT Roorkee

B2B prospectingGTM strategiesconsultative sellingteam managementBusiness DevelopmentGrowth Marketing

Senior Growth Specialist

Promoted

May 2018 – May 2020 · 2 yrs

Developed a freemium model for the Python course through YouTube webinar series that helped CloudxLab establish the world’s largest Big Data and AI community on meetup.com (34k+ members).
Conceptualised and executed email campaigns, including email newsletters and drip campaigns, to achieve the average target click-through-rate (CTR) of 5% on email promotions.
Manage a team of 4 in the Sales and Marketing
Launched and executed a Faculty Development Programme with the E&ICT Academy, IIT Roorkee

freemium model developmentemail campaignsteam managementDigital MarketingContent Marketing

Senior Digital Marketing Executive

Oct 2017 – Apr 2018 · 6 mos

Handling the Paid campaigns on Google Adwords, Facebook Ad Manager, and Quora Ads.
Handling the Social Media Channels of the company - Twitter, Facebook, and YouTube.
Driving traffic from platforms like Quora by writing relevant content.
Understanding customer behaviour over calls and emails and driving the inbound B2C sales.

paid campaignssocial media managementcustomer behavior analysisDigital MarketingSocial Media Marketing

Designbids

Digital Marketing Executive

Oct 2016 – Sep 2017 · 11 mos · Bengaluru Area, India

Worked on keyword research and find the relevant keywords to use on paid marketing.
Worked extensively on Google Adwords, Facebook Ads, Quora Ads, and generated quality leads.
Collaborated with freelance writers to generate content for the blog
Monitoring the site's statistics, such as user demographics, traffic flow, and search engine placement.
Managing all social media handles (Facebook, Quora, Linkedin, Twitter, Stumbleupon, Google+, Reddit)
Single-handedly built a very good source of traffic from social media handles like Reddit, Stumbleupon
Think strategically and brainstorm for creative marketing strategies
Use social media channels (Facebook, Linkedin, Stumbleupon, Twitter, Google+) to promote content.
Worked on off-page SEO optimization.
Worked with tools like Google Keyword Planner, Google Analytics, SEMrush, BuzzSumo etc.