Aswinlal B

Co-Founder

Bengaluru, Karnataka, India6 yrs experience

Most Likely To Switch

Key Highlights

Co-Founder of India's first Art-led stationery startup.
Expert in B2B and B2C digital marketing strategies.
Proven track record in performance marketing and community building.

Stackforce AI infers this person is a Digital Marketing Expert specializing in E-commerce and Recruitment Marketing.

Contact

Skills

Core Skills

Business DevelopmentMarketing StrategyDigital MarketingPerformance Marketing

Other Skills

Ad ServingB2B Content MarketingB2C e-commerceBloggingCRM & ORMCampaign BudgetingCanvaCinematographyClient RelationsCommercial DrivingCommunity buildingContent IdeationContent MarketingCreative WritingCustomer Service

About

Leading Growth, Marketing & Business Development at Petal Black™ India's own Stationery and Art Merch studio & Artists' Collective. I love working in agile, early-stage start-ups and in my current role as the Co-Founder, everyday, I Learn, Unlearn, and Experiment. - Heading the GTM strategy, Growth & Business Development for Petal Black. - Consumer Brand, D2C & E-Com Performance Marketing. - Responsible for Content, Social Media Marketing, Influencer Marketing & Community building for the bootstrapped startup. - Website & E-commerce Design, Project & Product life-cycle Management. - Working with a tiny but mighty team to create Everyday Products that seamlessly bridge Aesthetics, Design & Original Art from the Indian Artists' Community.

Experience

6 yrs

Total Experience

1 yr 3 mos

Average Tenure

1 yr 8 mos

Current Experience

Petal black

Co-Founder

Oct 2024 – Present · 1 yr 8 mos · Bangalore Urban, Karnataka, India · Hybrid

Building Petal Black, India's first Art-led stationery startup.

GTM strategyGrowth & Business DevelopmentContent MarketingSocial Media MarketingCommunity buildingE-commerce Design+2

Destination germany - ramm

Digital Marketing Manager

Feb 2022 – Oct 2024 · 2 yrs 8 mos · Bangalore Urban, Karnataka, India · Remote

Working with the founding Team in creating marketing-led solutions in Recruitment for Germany.
> 300,000+ Euros Managed in Social Media Marketing Budget
> End-to-End Management and Strategy for Performance Recruitment campaigns
> ROI driven B2B Performance marketing campaign management
> Campaign Budgeting, Optimisation, KPI Analysis & Reporting
> B2B Content Marketing Strategy, analysis and management
> Extensive experience in Content ideation, Graphic Design and Copy writing
> Team Management and Marketing Project Management

Social Media MarketingPerformance MarketingB2B Content MarketingCampaign BudgetingKPI AnalysisTeam Management+1

My eduquer

Digital Marketing Specialist

Aug 2021 – Apr 2022 · 8 mos · Bangalore Urban, Karnataka, India

Working as the first team member for taking the Education Consultancy Start-up online, I was able to work directly with the Founder, understanding the business development strategy and using Performance Marketing to establish a sales pipeline, while building out the online presence from the ground up.
As an early stage startup, I was able to work with an Agile Team while handling the responsibilities in:
Social Media Marketing (B2C) | Lead Generation | Campaign Budgeting & Optimising | Content ideation & design | Social Media Management | WordPress Web Design | Landing Page Design | CRM & ORM

Social Media MarketingLead GenerationContent IdeationWordPress Web DesignCRM & ORMDigital Marketing+1