Atul Mathur

Business Development Executive

Noida, Uttar Pradesh, India6 yrs 11 mos experience

Highly Stable

Key Highlights

Achieved 12% month-on-month growth in user traffic.
Managed 7-figure monthly budgets for marketing campaigns.
Boosted survey participation by 18% through re-engagement strategies.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in User Acquisition and Growth Strategies.

Contact

Skills

Core Skills

User AcquisitionGrowth MarketingBusiness StrategiesCampaign Management

Other Skills

Google SearchGoogle App CampaignsMeta AdsDSPProgrammatic Media BuyingGoogle AdsFacebook AdsProgrammatic channelsDSPsA/B testingAffiliate NetworksMMP ManagementStakeholder ManagementAnalytical SkillsEmailers

About

Result driven Performance Marketing Professional with 5.5 years of experience in running campaigns in India and International geos, specialization in User Acquisition, Retention and monetization campaigns. Handled 7 figures monthly budgets for App Marketing and User acquisition campaigns for a revenue generating inhouse Panel responsible for delivering market research surveys and Insights. Hands on experience in Facebook ads, Google ads, Unity ads, DSPs, MMP and huge network in Affiliate Agencies. Achieved Month on Month growth of 12% for web panel and Mobile app also boosted survey participation by 18% by improving re-engagement & retention metrics which increased company's delivery capabilities by 7% and provided direct growth in product's revenues.

Experience

6 yrs 11 mos

Total Experience

2 yrs 9 mos

Average Tenure

1 yr 5 mos

Current Experience

Paytm

2 roles

Paytm Central | Team Lead - Growth Manager

Aug 2025 – Present · 10 mos · Noida, Uttar Pradesh, India · On-site

Transferred to Paytm Central Performance Team in Aug 2025 to manage paid growth and branding campaigns across key Paytm categories and central business priorities.
Manage Google Search, Google App Campaigns, Meta Ads, and media buying across DSP and programmatic channels for Paytm categories including Recharges and Utilities, Paytm Gold and Silver, and central campaigns for Paytm UPI user acquisition and reactivations.
Lead Meta branding campaigns across these verticals, running awareness and engagement campaigns aligned with category growth and brand visibility goals.
Own campaign planning, execution, optimization, and budget allocation across multiple business lines while managing monthly budgets in the range of INR 1-2 crore.
Partner with category, business, and cross-functional stakeholders to improve acquisition efficiency, reactivation performance, and media mix effectiveness.
Translate campaign and channel data into optimization decisions across audience strategy, creative testing, and spend allocation.

Growth MarketingUser acquisition

Paytm First Games | Team Lead - Growth Management

Jan 2025 – Aug 2025 · 7 mos · Noida, Uttar Pradesh, India · On-site

Managed end-to-end marketing partnerships across programmatic channels, DSPs, Meta Ads, Google Ads, and affiliate networks—optimizing campaign pacing, real-time analytics, and A/B testing on ads and assets—driving 2x growth in active depositors and boosting first-time deposit value by 2.5x.
Drove App Store Optimization (ASO) for the First Games app, improving conversion rate from 8.7% to 18%, and increasing store listing visitors by 15%, and enhancing visibility through content optimization and best practices recommended by Google & Apple
Budget Management: Scaled monthly marketing spends by 115% (crossing 1 Cr+ across UA and remarketing) while maintaining profitable ROI and ROAS
Cross-functional collaboration: Partnered regularly with engagement, product, and business teams to align on growth targets and successfully achieved 100% of ROI and RoAS goals.
Operational Excellence: Devised SOPs for campaign QA, reporting, and validation, improving operational TAT and efficiency while significantly reducing manual errors.
Agency Leadership: Coordinated with multiple agencies as the single SPOC, ensuring seamless execution toward business objectives.
Mobile Measurement & Attribution(MMP): Hands-on expertise with AppsFlyer, Branch, and Adjust for user attribution, in-app event optimization, cohort analysis, and campaign performance measurement.
Awarded Rockstar for outstanding performance and work efficiency

Google AdsFacebook AdsGrowth MarketingUser acquisition

Internet research bureau

2 roles

Manager - Business Strategies & Acquisitions

Oct 2023 – Dec 2024 · 1 yr 2 mos · Hybrid

Product Growth - Taking the lead on new programs and product changes to maximize user engagement
and monetization.
UI/UX: Sharing data driven feedback to the IT team for developing better UIs and improving user
experience.
Campaign Management – Leading performance marketing campaigns for improving CAC, ROI, and ROAS
for Opinion Bureau web and mobile app.
MMP Management: hands on experience with singular MMP for attribution based app marketing and
tracking.
Stakeholder Management – Managing 20+ external organizations responsible for delivering high-quality
data for CAWI and CATI projects by APIs and river/router traffic.
Partner management: Onboarding and managing billing and relations with multiple partners to increase
the company's capability to deliver more business demand.
Cross functional collaboration: Closely worked with tech for product and tech improvements, sales for
demand, data team for data analysis and management for growth.
SOP Adherence – Making sure that daily survey demands meet its supply from high margin sources.
Delivery Management – Managing, APIs, River traffic and affiliate channels for delivery
P/L Management – Managing margins, revenue, Cost per surveys and cost per user acquisitions
Achievements:
Improved the panel and API delivery margin by 9% and maintained it quarter on quarter
Achieved month on month growth of 12% new users traffic for Opinion Bureau app.
Increased the company's delivery capability by 7% by onboarding new API partners.
Boosted daily survey participation by 18%, by creating re-engagement plans using SMS update and
whatsapp services.

Affiliate NetworksGrowth MarketingBusiness StrategiesUser acquisition

Panel Acquisition Manager

Oct 2021 – Oct 2023 · 2 yrs · Hybrid

Campaign Management – Running user acquisition campaigns on Google, Facebook, Emailers, and Ad
networks for 10+ countries
Strategic Decision-Making- Taking the lead on new programs and product changes to maximize user
engagement and monetization.
Stakeholder Management – Managed 50+ partners for website and App marketing to improve ROIs and
meet the KPIs.
SOP Adherence – Maintaining the daily traffic flow of users to ensure the delivery of our live research
studies and projects
Achievements:
Improved the panel and API delivery margin by 9% and maintained it quarter on quarter
Achieved month on month growth of 12% new users traffic for Opinion Bureau app.
Increased the company's delivery capability by 7% by onboarding new API partners.
Boosted daily survey participation by 18%, by creating re-engagement plans using SMS update and
WhatsApp services.

Growth MarketingAnalytical SkillsUser acquisitionCampaign Management

Digismart digital media private limited

Marketing Operations

Jun 2019 – Oct 2021 · 2 yrs 4 mos · Gurgaon, Haryana, India

Campaign Management – Analyzing user data to drive monetization and user acquisition
Stakeholder Management – Managing 100+ business stakeholders across 4
in-house applications to maximize acquisition metrics
SOP Adherence – Maintaining acquisition numbers required by the delivery
team.
Business Health – Driving monetization strategies across the 4 in-house application
Achievements:
Reduced overall Cost by 17% by using highly efficient service partners
Improved user engagement time 32% by improving UA funnel.
Increased DAUs to 2.2 times on the website by making data-driven decisions.

Affiliate NetworksGrowth MarketingUser acquisitionCampaign Management

Mic tech business labs

Marketing/Operations Intern

Oct 2017 – Apr 2019 · 1 yr 6 mos · Meerut, Uttar Pradesh, India

MyShikshak.com(MICTech business labs)
o Campaign Management – Creating and handling digital marketing
campaigns on different online platforms.
o Stakeholder Management – Responsible for onboarding and adoption of
stakeholders on the company portal
o Product/Process Management – Developed processes to improve the
efficiency of the product cycle.
o Business Health – Ensured profitability for the transaction taking place on the
portal.