Suryakant Palimkar

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led 800+ hyperlocal BTL activations across major cities.
Developed regional marketing strategies for 10,000+ outlets.
Executed impactful trade marketing campaigns in FMCG sector.

Stackforce AI infers this person is a Marketing Professional with expertise in Fintech and FMCG sectors.

Contact

Skills

Core Skills

Customer AcquisitionBrand ActivationGo-to-market StrategyTrade Marketing

Other Skills

Growth MarketingBTL ActivationsRTMDemand GenerationEvent ManagementVendor ManagementBrand MarketingOffline MarketingMarketingSalesMarketing StrategyData AnalysisMicrosoft ExcelTime ManagementEasily Adaptable

About

Marketing professional with 7+ years of experience in brand activation, trade marketing, and customer acquisition across fintech and FMCG industries. Currently working as Marketing Manager at Pincode (PhonePe Group), leading hyperlocal marketing, brand activation, and demand generation initiatives across multiple cities. Experienced in executing large-scale BTL campaigns, POSM deployment, partner branding, and regional marketing programs to drive user acquisition and market expansion. Previously worked with PhonePe and Cargill, delivering high-impact marketing campaigns across retail, merchant, and partner ecosystems. Key strengths: • Brand Activation & BTL Marketing • Trade Marketing & GTM Strategy • Customer Acquisition & Demand Generation • Hyperlocal & Regional Marketing • Vendor & Partner Management • Cross-functional Campaign Execution Passionate about building scalable marketing programs that drive measurable business impact.

Experience

7 yrs 3 mos

Total Experience

2 yrs 5 mos

Average Tenure

4 yrs 2 mos

Current Experience

Phonepe

2 roles

Marketing Manager

Oct 2023 – Present · 2 yrs 8 mos · On-site

Planned and executed 800+ hyperlocal BTL activations across Pune, Mumbai, and Bangalore including RWAs, retail hotspots, flea markets, and society campaigns, driving customer acquisition and brand visibility.
Led end-to-end execution of on-ground marketing, sponsorships, POSM deployment, and store branding across key catchments.
Delivered branding deployment across 500+ retail touchpoints to improve visibility and customer awareness.
Identified high-potential micro-markets using data insights and executed localized campaigns including hoardings, inserts, and society branding.
Managed vendors, agencies, and cross-functional teams to ensure timely execution of marketing campaigns.
Improved campaign effectiveness through targeted activation planning and catchment optimization.

Growth MarketingCustomer AcquisitionBrand Activation

Regional Marketing Manager

Mar 2022 – Sep 2023 · 1 yr 6 mos · On-site

Developed and executed regional marketing strategy across West region covering 10,000+ merchant outlets, aligning local campaigns with central brand objectives.
Led BTL activations, POSM deployment, and visibility campaigns across partner outlets.
Managed branding collaboration with 100+ partner accounts to strengthen on-ground presence.
Coordinated with central marketing, sales, and operations teams for ATL & BTL campaign rollout.
Represented PhonePe at regional B2B and B2C events, supporting lead generation and merchant onboarding.
Executed sales-linked marketing initiatives to improve QR visibility and adoption.

Go-to-Market StrategyBTL ActivationsBrand Activation

Rostaa

Trade Marketing Manager

Sep 2021 – Feb 2022 · 5 mos · Pune Division, Maharashtra, India · On-site

Designed and executed trade marketing campaigns across multiple product categories.
Delivered BTL campaigns, retailer promotions, and in-store branding programs.
Worked with sales teams to improve shelf visibility and retail execution.
Supported campaign rollout across key markets through POSM and promotional activities.

Go-to-Market StrategyTrade Marketing

Cargill

Trade Marketing Executive

Jan 2019 – Sep 2021 · 2 yrs 8 mos · Pune, Maharashtra, India · On-site

Executed trade marketing and BTL campaigns across West & South India.
Delivered 25+ marketing activations including retailer promotions and consumer campaigns.
Improved product visibility across 5,000+ retail outlets through POSM, dealer boards, and promotional programs.
Conducted market intelligence and competitor analysis.
Managed trade fairs, distributor meets, and retailer engagement programs.

Go-to-Market StrategyTrade Marketing