Oct 2023 – Nov 2023 · 1 mo

• Website Redesign | Brand Messaging Development | Social Media Strategy & Calendar Planning | Storytelling & Pitch Creation Support | Resource Management

Apr 2023 – Mar 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

• 1. Led a team of 13+ members alongside my co-head to organize 60+ events for Asia's largest business fest
• 2. Conducted outreach, planned schedules, and successfully managed 15+ expert speaker sessions including the ones from Mr. Rahul Shinde (CEO, Devyani International @ Yum Foods), Mr. Neetan Chopra (Chief Digital & Information Officer, IndiGo), Mr.P.C. Musthafa (CEO and Founder, iD Fresh Foods), among others
• 3. Recruited and trained organizing committee members for the next edition of the conference (Vista 2024)

Apr 2023 – Jun 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

• 1. Evaluated key strategies for growth within a new market segment and supported key recommendations with revenue projections
• 2. Presented key findings to the Visa Business Leadership team and authored a whitepaper on the topic
• 3. Collaborated with cross-functional teams, external stakeholders, and industry experts to understand the payments and cards business in India and identify revenue growth drivers
• 4. Received a PPO for my performance during the program

Jan 2023 – Mar 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• 1. Managed Social Media (LinkedIn) account for MaSh in the 2023-24 academic year
• 2. Facilitated placement preparation for students from the PGP/BA of 2023-25 through mock interviews, group discussions, and expert sessions from internal and external speakers
• 3. Helped organize 3 National Level Case Competitions by providing support in logistics, execution, and stakeholder management

Dec 2022 – Feb 2023 · 2 mos

• Created branded and thought leadership content on LinkedIn for the MBA community in collaboration with InsideIIM.com.
• Skills gained: Writing | Research | Design | Networking

Feb 2022 – Jun 2022 · 4 mos

• 1. Led Customer Advocacy efforts at HighRadius- responsible for building relationships with clients and practitioners that would allow them to learn and grow by participating in marketing activities with us.
• 2. Managed the content program for all large-scale events at HighRadius, including our 2022 annual user conference in Nashville
• 3. Collaborated with stakeholders across various departments and varying levels of hierarchy. Key teams that I work closely with are Executive Communications, Social Media, Sales, Customer Value, Partner Relationship Management, and Product.
• 4. Managed Up (Successfully): Responsible for creating key strategies around agenda and content planning and getting buy-in on our events content program from the COO, CMO, Head of Events, Product Leaders, and other key leaders.
• 5. Enabled folks on my team to take over independent projects that would allow them to excel in their personal career

Feb 2021 – Jan 2022 · 11 mos

• 1. Set up the first-ever industry-focused marketing team at HighRadius in H1 2021. Worked in close collaboration with sales and product teams internally, and partners externally to create a new messaging strategy and end-to-end campaign for our CPG and Manufacturing audiences.
• 2. Formally took on management responsibilities for 2 FTEs and worked with them to achieve 95%+ editorial calendar delivery in both Q1 and Q2
• 3. Pivoted to creating "unimaginable event experiences" with the relaunch of field events. Led speaker acquisition, website development, program management, and content creation for 5 one-day conferences across Houston, NYC, Chicago, London, and Atlanta.
• 4. Expanded my scope in people management by the end of the year, overseeing a team of 17 people (5 FTEs+12 interns)
• 5. Rebuilt playbooks, led cross-team training and did L1 interviews to enable, retain and recruit the best talent within the Product Marketing team
• 6. Recognized as the "Manager of the Quarter" in Q3 2021

Feb 2020 – Jan 2021 · 11 mos

• 1. Built out the global content marketing engine at HighRadius. Trained, mentored and nurtured a team of 10 people to deliver 150+ content deliverables for our North America and Europe Client Base
• 2. Supported email marketing initiatives, lead nurture campaigns and drip campaigns across enterprise and mid-market teams
• 3. Partnered closely with the experiential team to deliver virtual events, including our first and largest ever virtual conference, CreditTech
• 4. Did performance evaluation, appraisals, and KPI evaluation for the team that was directly working with me, ensuring correct feedback was given at the right time, despite the initial work from home challenges
• 5. Was awarded the Employee of The Year, 2020 Award for success in this role. A greater achievement, however, was when my Manager told me that "2020 would not have been possible without me."

Apr 2019 – Jan 2020 · 9 mos

• 1. Independently led content creation for client-led sessions at webinars and field events across the US and EMEA region.
• 2. Played a key role in shaping the Advocate Marketing team at HighRadius, by building playbooks and training the interns who joined us at this time
• 3. Led content creation for 40+ client-led sessions independently. Appreciated by the leadership and the clients for my unique storytelling skills, in-depth research, and ability to ideate and pivot quickly
• 4. Program Managed content (100+ sessions) for our annual user conference in 2020. Built stakeholder management skills here, and was awarded the "Extreme Ownership Award" by the leadership

Jul 2018 – Apr 2019 · 9 mos

• 1. Ran a comprehensive competitor analysis project comparing HighRadius to major contributors at a feature and product level. The insights generated were appreciated by the sales leadership.
• 2. Supported the digital marketing team in their first-ever ad campaign targeting competitor related keywords
• 3. Created content for eBooks, blogs, and whitepapers for HighRadius, Credit Today, etc.
• 4. Supported the core content team for our annual user conference in 2019- assisted in preparation for client calls, and independently led content creation for 10+ sessions

Jul 2021 – Oct 2021 · 3 mos

• Top 5% of the Impact Scholars make it to Impact Fellowship program at GGI. I got selected through participating in a case competition evaluated by my co-founders. The fellows are a part of the GGI inner circle who participate in multiple activities and projects, directly with the co-founders. In this role, I had the opportunity to work on a consulting style whitepaper titled: India Against Inequality, under the mentorship of a Senior Associate at Bain and Co. I focused on identifying the root causes of inequality, understanding the global policies of countries doing a good job to tackle inequality in their regions, and creating specific recommendations for the Indian subcontinent on this subject. I was awarded the best team member award on my whitepaper team as well.

Mar 2021 – Jun 2021 · 3 mos

• As an Impact Scholar at Global Governance Initiative I attended masterclasses on Policy Consulting, Management Consulting, Management Communications, Impact Management and Liberal Arts. I had a chance to interact with exceptional leaders from UNICEF, Government of India, Government of Malaysia, BCG and Indian School of Business. The program was also an opportunity to network with cohort mates virtually from diverse regions and academic/professional background.

May 2016 – Jul 2016 · 2 mos

• Entertainment Journalism/ Reviews/ Lifestyle Blogging Related Topics. You can see selected articles attached.