Jul 2021 – Oct 2025 · 4 yrs 3 mos

• Managed digital marketing for 4 brands: Subex, Sectrio, IDcentral, HyperSense AI.
• Increased website traffic by 40% YoY & reduced bounce rate to 21%, leading to a 50%
• increase in inbound leads and $32M in qualified sales opportunities (QSOs) for Subex.
• Generated $15M in QSOs with a $26K LinkedIn ad spend, achieving a $25 CPL for Subex
• and HyperSense AI.
• Launched IDcentral: Drove 10K website traffic, 737 leads, and $88K MRR in the first year
• with a $16K budget and $21 CPL. Now standing at 100K traffic with $2M Pipeline conversation
• and 75 customers.
• Increased organic traffic by 50% through SEO efforts, ranking for 70 keywords in the top 10.
• Grew LinkedIn followers by 10K YoY through C-level branding, events, and engaging content
• (8% engagement rate).
• Improved email campaign performance: 17% open rate, 25% CTR through data enrichment
• and targeted campaigns.
• Influenced a $20 million pipeline by running campaigns for events and supporting the
• product marketing team at Mobile World Congress, TM Forum, and GSMA.
• Tracked key performance indicators (KPIs) using Google Data Studio, Salesforce, and
• Hubspot.

Jul 2019 – Jun 2021 · 1 yr 11 mos

Nov 2018 – Jun 2019 · 7 mos

Jul 2021 – Jul 2024 · 3 yrs · Bengaluru, Karnataka, India

Jul 2019 – Jun 2021 · 1 yr 11 mos · Bengaluru, Karnataka, India

Jan 2019 – Apr 2021 · 2 yrs 3 mos · Bengaluru Area, India

• Unleash the power of AI on your Data.

Aug 2015 – Nov 2018 · 3 yrs 3 mos · Bengaluru Area, India

• Working in a digital marketing team where I am handling social Media, content Marketing and few PPC channels (Adwords, Capterra, Software Advice, Software suggest )
• Daily Analysis of traffic and MQL, SQL leads on Zoho CRM to know the conversations and Measure ARR, MRR.
• Worked on marketing automation tools such as Hubspot and SalesManago to track the direct and indirect leads performance that are ruled to a set of work flow automation mailers.
• Bring more engagement by participating in community building and generate demand out of it.
• Worked on a separate ownership for marketing strategy on eBook, webinar & event promotion that brings demand and branding.
• Analysis on industry and competitor trend's for blogs and thougtleadership articles and suggest the same to content team to market it on third party media sites

Sep 2014 – Aug 2015 · 11 mos · Chennai Area, India

• My digital marketing work starts with analyzing the business and optimized in SEO aspects (ON Page & OFF Page factors) to bring leads.
• Deep analysis on competitor keywords and optimize the same bring good traffic.
• Tracking the visitor flow &creating goal conversion in Google Analytics.
• Running video campaigns on social media channels ( FaceBook, Twitter, Google+, Pinterest) Promoting 17+ YouTube Channels to bring likes, views , subscribers.
• Giving few insights on new product features to develop and bringing it to the market for the end users.
• Run various email campaigns on MailChimp and brought many business prospects by collecting email database on directory sources .
• Run campaigns on AdWords to bring business with positive ROI with the allocated budget. Analyse on bid management & Keywords Strategy to increase CTR, with low CPC.

Apr 2012 – Sep 2014 · 2 yrs 5 mos · Chennai Area, India

• Responsibilities & Highlights:
• Optimized websites using SEO strategies, boosting organic traffic and leads.
• Handled social media campaigns and content marketing for multiple projects.
• Projects:
• I have done on page, off page, Social Media, Blogging and Lead Generation for the following In-
• house projects.
• 1.www.billingparadise.com 2.www.transcriptionstar.com