Mar 2021 – Present · 5 yrs 3 mos · Dubai, United Arab Emirates

Feb 2019 – Present · 7 yrs 4 mos

• Building the marketing-value proposition, brand and digital footprint across Central & Eastern Europe, Middle East and Africa (CEEMEA) - a region with an AUM of US$30bn.
• Partnering closely with sales and business to grow and nurture communities of well-engaged and highly involved clients across B2B, B2B2C and institutional.
• Maximising marketing output by delivering excellent creative content and cost synergies that address market opportunities and create business impact.
• Partnering with some of the largest and most high-profile conferences and event producers in the region to plan and execute opportunities to profile our seniormost global leaders.

Dec 2016 – Jan 2019 · 2 yrs 1 mo

• Drove brand strategy, advertising, media planning/budgeting, online/offline campaigns, investor education and acquisition initiatives, and channel partner engagement including large scale events and loyalty programs, with multi-million $ marketing budgets.
• Considered a pioneer in the Mutual Fund industry for leading initiatives of gamification, video content and storytelling to promote investor education and acquisition in the online space.
• Significantly enhanced brand awareness and grew brand scores with multiple impactful campaigns and strategies leading to multi-fold growth in retail customers.

Feb 2010 – Nov 2016 · 6 yrs 9 mos

Mar 2008 – Feb 2010 · 1 yr 11 mos · Mumbai Metropolitan Region

• Joined as Head of Marketing for the Mutual Fund. Moved to a group role in February 2009 to take up additional responsibilities and head CorpCom and PR for the Group as well as marketing responsibilities for business groups like Institutional Equities, Fixed Income & Commodities. Also managed the Corporate Website, Intranet, CSR, internal communication & employee engagement.

Jan 2007 – Mar 2008 · 1 yr 2 mos · Mumbai Metropolitan Region

• Responsibilities included brand building, advertising, marketing campaigns, PR, new product launches and sales promotion. Part of core team responsible for the initial product launches for the company in India and building its retail footprint.

Jun 2003 – Jan 2007 · 3 yrs 7 mos · Mumbai Area, India

• Started with an initial stint in Sales and Business Development where I was handling key client relationships including banks, national distributors and select corporates. Moved to the Marketing team after an year in 2004 and was responsible for advertising & brand building, new product launches, handling the creative and media planning agencies including ATL, communication, sales promotion (including BTL) and vendor management.

Jun 2002 – May 2003 · 11 mos · Mumbai Area, India

• Part of the flagship Aditya Birla GMT program , a one year intensive management trainee program with stints across groups companies like Birla Global Finance, Birla Sun Life Insurance, Group CorpCom and Hindalco for cross functional and cross-sectoral exposure.