Bibek Sutradhar

Performance Marketing Manager

Bengaluru, Karnataka, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove 2x growth in Unacademy Plus Subscribers.
Managed multi-platform paid advertising campaigns.
Increased Marketing Qualified Leads by 2x for clients.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on Performance Marketing in the EdTech and Fintech sectors.

Contact

bibek.sutradhar@rpsg.in LinkedIn

Skills

Core Skills

Performance MarketingDigital MarketingSocial Media MarketingSeo

Other Skills

App Installs CampaignsArtworkBrand Awareness CampaignsCampaign ManagementClient ManagementContent StrategyConversion Rate OptimizationCost ReductionCustomer Relationship Management (CRM)Data AnalysisE-commerce ManagementE-commerce SEOElectronicsEmail DesignEmail List Building

About

Experienced Digital Marketer with a demonstrated history of working in the financial services & edtech industies. Skilled in HubSpot | Inbound Marketing & Sales Software, Facebook Marketing, Facebook Remarketing, PPC, Search Engine Optimization (SEO), Email Marketing, Remarketing, Marketing Automation and WordPress. Strong marketing professional with a Bachelor of Technology (B.Tech.) focused in Electronics and Communications Engineering from National Institute of Technology Silchar.

Experience

10 yrs 6 mos

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 10 mos

Current Experience

Spencer's retail

Chief Manager Performance Marketing

Aug 2023 – Present · 2 yrs 10 mos · Kolkata, West Bengal, India

Melorra

Performance Marketing Manager

Sep 2022 – Aug 2023 · 11 mos · Bengaluru, Karnataka, India

Lead the marketing strategies to drive user acquisition and retention for Melorra’s portfolio of mobile applications (Android & iOS).
Managed & optimised paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, Apple Search Ads, Criteo, RTB House and in-app advertising networks, to drive cost-effective results.
Utilised data-driven techniques to analyse user behaviour and optimise user funnels for improved conversion rates.

Paid Advertising CampaignsUser AcquisitionUser RetentionData AnalysisUser Behaviour AnalysisConversion Rate Optimization+2

Unacademy

3 roles

Assistant Manager Digital Marketing (Performance Marketing)

Jul 2021 – Sep 2022 · 1 yr 2 mos

Senior Performance Marketing Specialist

Oct 2020 – Jul 2021 · 9 mos

Senior Digital Marketing Executive (Performance Marketing)

May 2018 – Sep 2020 · 2 yrs 4 mos

Contribute to the revenue of the organisation via Prospecting & Remarketing campaigns.
Led the Performance Marketing team to the growth of Unacademy Plus Subscribers by 2x in the 1st quarter of 2019.
Increased ROI by 3x via Facebook & Google marketing.
Drove App Installs campaigns (UAC) & reduced cost per installs by 20%.
Improved Email Marketing & Automation campaigns. Uplifted user engagement (MAU & DAU) by 20%.
Fixed important marketing tracking events & attributes to understand the top & bottom of the user funnel behaviour.

ProspectingRemarketingPerformance MarketingROI ImprovementApp Installs CampaignsEmail Marketing+2

Digital primus marketing solutions

Social Media Executive

Jul 2016 – Apr 2018 · 1 yr 9 mos · Bengaluru, Karnataka, India

Oversees all Social Media accounts management for prospecting & re-marketing campaigns.
Increased growth by 2x in Marketing Qualified Leads through 2016 to 2017 for a Financial Services providing client.
Led the Social Media strategy & execution of Marketing Qualified Lead generation across Asia, Europe, Africa, South America, Australia, Mexico & Canada.
Drove lead retention strategy and execution via Email Marketing & Automation.
Managed Client's HubSpot - Inbound Marketing & Sales CRM.
Developed design & content amplification strategies.

Social Media ManagementLead GenerationEmail MarketingClient ManagementContent StrategySocial Media Marketing+1