B

Bina Naidu

Director of Engineering

Bengaluru, Karnataka, India23 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of experience in global alliance management.
  • Proven success in driving revenue growth through strategic partnerships.
  • Expertise in developing joint marketing initiatives.
Stackforce AI infers this person is a strategic leader in IT & Telecom, specializing in global alliances and business development.

Contact

Skills

Core Skills

Strategic AlliancesBusiness DevelopmentStrategic PartnershipsMarketing ManagementAlliances Management

Other Skills

Partner Ecosystem DevelopmentRevenue GrowthTechnology CollaborationGovernance Model ManagementGlobal Strategy DefinitionCo-sellingJoint Go-to-Market SolutionsRevenue MeasurementPartner Ecosystem EvolutionMarket Share IncreaseProposal PreparationJoint Marketing PlansSales EnablementMarketing SupportRelationship Management

About

Global Alliance Management | Business Development | Partner Ecosystems | IT & Telecom Solutions Proven success in leading strategies to build sustainable partnerships on a global scale, increasing competitive advantage in proposal development, boosting sell-through/sell-to capabilities, and scaling up market share as well as revenue growth Over 20 years of experience, most of it in leading MNCs, with expertise in enabling solution development aligned to business needs of customers, and driving joint marketing initiatives in coordination with strategic alliance partners and cross-functional teams Specialties: - Alliance management & marketing management expertise. - Product Marketing and Management. - Channel Management and Marketing. - Strategic and Tactical Marketing Management. - Negotiation and Problem Solving. - Strong Communications Skills Key Skills : - Highly entrepreneurial - Build and manage strategic relationships - Strong execution - Leadership and teaming - Progressive experience in sales, business development, and partner development - Ability to travel

Experience

23 yrs 7 mos
Total Experience
2 yrs 1 mo
Average Tenure
3 yrs 8 mos
Current Experience

Deloitte

Director

Sep 2022Present · 3 yrs 8 mos · Bengaluru, Karnataka, India

Neutrinos

Senior Global Alliance Manager

Aug 2021Sep 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

  • Work with I6 Partners globally to develop and nurture the Partner Ecosystem at Neutrinos., viz Infosys, EY, TCS, CTS, Capgemini
  • Responsible for developing, leading the Strategic Alliances & Partners to drive revenue growth from the GSI segment
  • Building on existing partner relationships and to identify and develop new partnerships with successful
  • commercialization of resulting partner program for the NA / EMEA and APAC region.
  • Work closely with partners and strategic alliances (SIs) to identify potential technology collaboration
  • opportunities, define joint solutions, joint value proposition and drive go-to-market strategy
  • Ability to leverage partner delivery capabilities for rapid uptake of new technologies
  • Participate in the development and management of global partner governance model with global
  • partnership team. Define and manage common governance model for all GSI Partnerships
  • Drive new revenue opportunities jointly with alliance organization from a sell-to, sell-with and sell-
  • through perspective
  • Develop and implement strategy and framework to support large transformational pursuit
  • Responsible for GSI interfacing and relationship building with COE’s enablement, Deal Structuring and
  • Strategic Consulting & Segmentation, Targeting and Positioning for appropriate products and
  • solutions
  • Responsible for managing the entire sales cycle including participating in RFP’s, crafting the proposal
  • along with Pre-Sales, pricing and ultimately the successful negotiations and deal completion with the
  • customers
  • Be the single point of contact for the GSIs, including account alignment, deal origination, on-boarding
  • & enablement, forecasting, business reviews and navigating as appropriate
Partner Ecosystem DevelopmentStrategic AlliancesRevenue GrowthTechnology CollaborationGovernance Model ManagementBusiness Development

Suse

Global Alliance Manager

Nov 2017Oct 2020 · 2 yrs 11 mos · Bengaluru, Karnataka, India

  • Global Alliance manager managing the Global System Intergrators for the portfolio of solutions from SUSE. Roles & Responsibilities include:
  • Define the global strategy for leading Global System Integrators alliances measured by collaborative
  • license revenue (Influence Revenue, Resell, Sell To) and joint opportunity pipeline
  • Sell to – Sell with and Sell through business with Strategic Partners
  • Manage a portfolio of joint go-to-market solutions & services initiatives and regular cadence to
  • enforce accountability at various levels according to the joint GTM business plan
  • Identification of new areas of alignment between SUSE and the Strategic Alliances Partner, focused on
  • target growth markets and solution offerings
  • Co-selling with the GSIs to close sales opportunities and interacting with our direct sales teams on the
  • Partner engagement model
Global Strategy DefinitionCo-sellingJoint Go-to-Market SolutionsRevenue MeasurementStrategic PartnershipsBusiness Development

Micro focus

Global Alliance Manager

Jun 2017Oct 2017 · 4 mos · Bengaluru, Karnataka, India

  • Global Alliance Manager for the Micro Focus portfolio of products

Vodafone

2 roles

Associate General Manager – Strategic Alliances

Aug 2015Jun 2017 · 1 yr 10 mos · Bangalore

  • Direct strategic initiatives to evolve the partner ecosystem, based on locations and technical capabilities, align expertise to customer-specific needs, and increase market share. Coordinate with stakeholders in the sales, marketing, network operations, finance, legal, and fixed-data teams to prepare proposals and improve probability of submitting winning bids in the government and enterprise market segments (Sell-to and Sell-through planning).
  •  Help building relationships at the CxO level, negotiated partnership agreements with 8 companies, including HP, IBM, Cisco, Wipro and Accenture, and developed a strong partner governance framework; positioned Vodafone as a preferred provider of services amongst partners
  • Gained understanding of the highly regulated telecom domain swiftly, created compelling GTM strategies and scaled up the order book from zero to INR 75 crore in 3.5 years; finalized sell-through deals for integrated communications solutions with a rural development bank, a large PSU and the emergency services unit in Delhi
  •  Led joint GTM plans to showcase a solution which featured the partner’s app integrated with Vodafone’s platform

Senior Manager - Alliances

Jun 2013Jul 2015 · 2 yrs 1 mo · Bangalore

  • Direct strategic initiatives to evolve the partner ecosystem, based on locations and technical capabilities, align expertise to customer-specific needs, and increase market share.
  • Strengthened alliances and influenced development plans to include specific revenue
  • Negotiated inclusion of a “first right of refusal” commitment in contracts with 3 key partners
Partner Ecosystem EvolutionMarket Share IncreaseProposal PreparationStrategic AlliancesBusiness Development

Ibm india

Manager - Alliances & Channels Marketing

Feb 2010Jun 2012 · 2 yrs 4 mos · Bangalore

  • Responsibilities
  • Developing joint IBM/Alliance marketing plans (JuMP) for partners in the Public Sector & Energy and Utilities vertical
  • Creating joint value propositions
  • Provide marketing support for all selected Industry Alliance partners
  • Conducting Alliance-to-Win planning sessions with each key ISV,
  • Developing detailed marketing program and sales enablement calendars
  • Develop joint IBM-Alliance value proposition
  • Develop sales enablement materials for the joint solutions and drive successful marketing execution and track results

Amd india

Manager – Strategic Software Alliance

Jan 2008Dec 2008 · 11 mos

  • Strategic Alliance Manager for Oracle India, RedHat India and Novell India. Responsibilities include:
  • Primary relationship contact for Oracle, Redhat and Novell to manage and optimize these partnerships.
  • Solidifying and level pairing key relationships required to build and sustain a long term business relationship between AMD and the partner
  • Working with product managers, for identifying key product initiatives and areas of investment to deepen the relationship with the partner
Joint Marketing PlansSales EnablementMarketing SupportMarketing ManagementAlliances Management

Amd india engineering centre

2 roles

Strategic Alliance Manager

Jan 2006Dec 2007 · 1 yr 11 mos

  • Primary relationship contact for both Oracle and Redhat to manage and optimize these partnerships.
  • Working with product managers, for identifying key product initiatives and areas of investment to deepen the relationship with the partner
  • Work towards mutual goals and objectives to build awareness and support of overall strategic benefits of the alliance
  • Developing strong day to day relationships with partner business counterparts; understanding partner business and product strategy objectives and ensuring those objectives are integrated into AMD’s partner business strategy
  • Accelerate adoption of AMD’s solutions in the target markets
  • Take ownership and leadership of partnering tasks and manage partner issues
  • Coordinate and communicate with direct sales team, marketing and engineering teams as needed to develop and implement strategy for expanding partner relationships
Relationship ManagementPartnership OptimizationStrategic Alliances

Global Alliance Manager (ISVs)

Nov 2004Dec 2005 · 1 yr 1 mo

  • - Build go-to-market portfolio of top ISV partners and partner offerings by solution area, based on local market analysis and solution priorities that will drive growth.
  • - Create compelling, tailor-made business expansion propositions based on the business models and competencies of top partners; and builds joint business plans with partners.
  • - Collaborate with all required entities to ensure readiness and enablement for partners.
  • - Drive resourcing for technical engagement to drive MS platform adoption and ensure competitive win over where not present.
  • - Build mechanisms for business development through ISV partners
  • - Facilitate all linkages between the Organization and Partners as needed.
  • - GTM engagement and alignment with ISVs to deliver on planned revenue goals alongside them.
  • - Upgrade and recruit new partners as needed.
  • - Foster ongoing trust based relationships with partners

Bea systems - india

Manager - Marketing

Feb 2004Nov 2004 · 9 mos

  • PR & Advertising included interaction with the media – both print and online apart from Development of strategic advertising and promotional plans with product & sales managers.
  • Brand & Event Management included
  • Develop strategic marketing and business development strategies to penetrate new markets and maximize existing market share
  • Development of marketing and sales programs to enhance business growth
  • Branding at sponsored and co-sponsored marketing activities

Hewlett packard, india

Global Partner Program Manager

May 2002Jan 2004 · 1 yr 8 mos

  • Managed alliances with Oracle India & Citrix India. Also managed the Developer & Software Partner Portal (DSPP) Program(country wide), apart from managing events conducted independently by HP and jointly by HP and its Alliance Partners.
Strategic MarketingBusiness Development StrategiesMarketing Management

Compaq computer corporation

Executive - Alliances & Programs

May 1999May 2002 · 3 yrs

  • Alliance Management with Oracle India
  • Relationship management with Arthur Andersen for the south
  • Country Driver for the Compaq Solutions Alliance Program
  • Event Management for Programs conducted independently by Compaq and jointly by Compaq and its Alliance Partners.
  • Database Management

Education

St. Agnes College

B.Sc — Science

Jan 1984Jan 1991

Science

Jan 1984Jan 1991

https://www.linkedin.com/posts/activity-6932605315733409792-nNxw?utm_source=linkedin_share&utm_medium=member_desktop_web

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