Jun 2024 – Jul 2025 · 1 yr 1 mo · Sydney, New South Wales, Australia · Hybrid

• Woolworths is Australia’s largest retailer. I was a founding SLT member of Woolworths at Work, co-creating the annual business strategy, shaping the ever evolving proposition, and scaling the business from inception to year on year growth. As an agile leader and with a scaling business I took on many diverse roles as the business grew and priorities evolved year on year.
• During this period, I was accountable for brand strategy, marketing communications, CRM, and eCommerce, leading a cross-functional team of 20+ to deliver weekly shopper revenue. I directed customer growth initiatives, co-created a B2B loyalty strategy with Mastercard and Everyday Rewards, and oversaw CRM/CDP innovation to enable personalised communications at scale.

Jul 2022 – Jul 2024 · 2 yrs · Sydney, New South Wales, Australia · Hybrid

• I was accountable for SMB growth, enterprise lead generation, and digital sales, while building and leading a new marketing function of 18 specialists. During this time, we launched Woolworths at Work with a multi-channel brand campaign that significantly lifted awareness, consideration, and digital adoption. I scaled SMB performance through integrated digital programs, delivered major enterprise wins through data-led targeting, and built in-house creative and CRM capabilities that reduced costs and accelerated go-to-market. My team was recognised with Marketing Team of the Year for culture and performance excellence.

Feb 2021 – Jun 2022 · 1 yr 4 mos · Sydney, New South Wales, Australia · Hybrid

• As a senior leader reporting directly to the Managing Director, I was accountable for enterprise sales, marketing, pricing, bids and tenders, and onboarding, leading a cross-functional team of 23+. I designed and executed account-based marketing strategies that secured significant enterprise wins, while also shaping the SMB business case, GTM, and customer experience to unlock a new growth market. In parallel, I led cross-functional squads with technology teams to design and build the end-to-end SMB digital experience, enabling scalable acquisition and lifecycle engagement.

Mar 2020 – Jan 2021 · 10 mos · Sydney, New South Wales, Australia · Hybrid

• I was a founding member of the Strategic Leadership Team for Woolworths at Work, co-creating the business strategy, shaping the go-live proposition, launching Woolworths’ new B2B brand. I was accountable for brand creation, CVP development, communications, and lifecycle marketing, taking the business from concept to market. I developed the go-to-market plan and positioning that established Woolworths at Work as a trusted national brand for business customers.

Apr 2019 – Mar 2020 · 11 mos · Sydney, Australia · On-site

• Uber is a global technology company transforming mobility and delivery. I was initially responsible for ANZ driver marketing and was promoted to Acting Head of Brand & Campaigns across ANZ/APAC. I managed a regional team and budget, accountable for the annual strategy, brand and campaigns delivery to drive brand consideration and usage.

Oct 2017 – Apr 2019 · 1 yr 6 mos · Sydney, Australia

• Promoted to this new role, I was accountable for Telstra’s flagship sponsorship and awards platforms, including brand strategy, communications, PR, CX, events, customer service, stakeholder engagement, and full P&L. I repositioned the programs into strategic brand platforms, delivering strong ROI, securing national media coverage, and enhancing Telstra’s reputation as a supporter of business growth and women in leadership. I led a team of 10 and executed 18 national gala events annually, while digitising program delivery with Adobe, Eloqua, and Salesforce.

Mar 2016 – Oct 2017 · 1 yr 7 mos · Sydney, Australia

• I was accountable for transforming Telstra’s B2B digital customer experience, leading the design and launch of Smarter Business, Telstra’s flagship thought leadership and content platform that remains live today. I drove acquisition and growth through data-led demand generation, digital-first marketing, and content strategy, while implementing Telstra’s first enterprise martech ecosystem across Eloqua, Salesforce, and Adobe Experience Cloud. These initiatives scaled digital programs and embedded a new capability that delivered measurable pipeline growth.

Mar 2015 – Mar 2016 · 1 yr · Sydney, Australia

• I led a team of five responsible for SMB acquisition campaigns, marketing optimisation, and digital sales enablement to drive customer growth across SMB and mid-market.

Oct 2014 – Apr 2018 · 3 yrs 6 mos · Sydney, Australia · On-site

• I built Australia’s first Airbnb support service, scaling operations and managing a team of service professionals.

Jan 2012 – Jun 2014 · 2 yrs 5 mos

• American Express is a global payments and financial services company. As a founding member of the ANZ leadership team for Small Business Services, I was accountable for marketing strategy, acquisition, product innovation, and partnerships. I launched Amex’s first SMB GTM strategy outside the US, led integrated campaigns across ANZ, developed co-branded propositions with Qantas, Virgin, and Woolworths, and created GTM playbooks later adopted globally.

Jul 2010 – Jan 2012 · 1 yr 6 mos

Apr 2008 – Jul 2010 · 2 yrs 3 mos · Sydney, Australia

• Suncorp is one of Australia’s largest financial services groups, offering insurance and banking solutions across ANZ. I was responsible for broker engagement strategy, touchpoint mapping, and channel loyalty programs.

Feb 2007 – Feb 2008 · 1 yr · Auckland, New Zealand

• ANZ is one of New Zealand’s leading banks, serving personal, commercial, and institutional customers. I delivered acquisition campaigns and improved employee engagement through targeted communications for the UDC proposition moving into my first leadership role.

Nov 2004 – Feb 2007 · 2 yrs 3 mos · Auckland, New Zealand

• Spark (previously Telecom NZ) is New Zealand’s largest digital services company, supporting consumers and businesses across connectivity and ICT. I designed and executed growth strategies in the SMB segment.

May 2003 – Oct 2004 · 1 yr 5 mos · Auckland, New Zealand

• Spark (previously Telecom NZ) is New Zealand’s largest digital services company, supporting consumers and businesses across connectivity and ICT. I led B2B marketing strategies to reduce churn in the SMB segment.

Aug 2002 – Oct 2003 · 1 yr 2 mos · Auckland, New Zealand · On-site

• AIS St Helens is one of New Zealand's largest private universities, I was promoted to Head Sales and Marketing Oceania and led recruitment marketing, managing a team of seven.

Jan 2002 – Aug 2002 · 7 mos · Auckland, New Zealand · On-site