May 2025 – Present · 1 yr

Mar 2025 – Present · 1 yr 2 mos

• Host & produce the Data Security Decoded podcast featuring interviews with security luminaries and researchers who are all focused on providing actionable, vendor-agnostic insights to reduce data security risk.

Mar 2021 – Apr 2025 · 4 yrs 1 mo

• Produce and lead strategy for Data Security Decoded, a podcast from Rubrik Zero Labs.
• Own Rubrik's organic presence on key social media platforms, including LinkedIn, Twitter, Instagram, and YouTube.
• Manage Rubrik's corporate social media team, including FTEs, contractors, agency partners, and interns.
• Lead social media strategy for key business moments, such as Rubrik's Initial Public Offering (IPO), quarterly earnings, the acquisition of Laminar, financial milestones, and new board members/company leaders.
• Drive Rubrik's company-wide employee advocacy program and continue to enable teams across Sales, Marketing, Product, Engineering, Talent Acquisition, and all other departments to share Rubrik's unique data security message.
• Established Rubrik's first comprehensive company-wide Social Media Policy.
• Develop a custom social media strategy for Rubrik executives and execute their unique messaging and positioning related to their particular interests and areas of expertise.
• Manage relationships with 3rd-party agencies, freelancers, consultants, and contractors.
• Partner with various internal stakeholders in Product Marketing, Engineering, Customer Marketing, Talent Acquisition/Employer Branding, Events, Campaigns, Internal Communications, PR, Analyst Relations, and more to promote various content forms and report back on the success of those initiatives.
• Serve as a sitting member of the Rubrik DEI Council as co-lead of Prism, Rubrik's LGBTQIA+ Employee Community. I focus on organizing events, enabling recruiting to source more queer candidates, and helping shape external messaging on diversity, equity, and inclusion positioning.
• Ran the Rubrik blog program, managing SEO reviews, editorial reviews, legal reviews, and partnering with our web marketing team to optimize our blog site to generate top-of-funnel marketing engagement.

Sep 2020 – Feb 2021 · 5 mos

• Increased engagements by 86% (across all major platforms) and conversions by 17% QoQ through engaging social media content creation and curation
• Chartered campaigns that perform approximately 16x better than the average social media post and increased web traffic by about 17%
• Improved data optimization with marketing automation tools to enhance data cleanliness, ensure proper routing and attribution, and tag topical data
• Reached an average of 1.6m users/quarter with solution-oriented content by accelerating initiatives to increase the share of voice in industry topics
• Established an influencer marketing program by working with creators on thought leadership, digital amplification, event promotions, and more
• Educated sales and marketing teams on social selling and social media best practices through enablement trainings and employee advocacy
• Advised stakeholders on how to better engage with customers, partners, and prospects on social media as a company and as executives
• Managed an aggressive social media editorial calendar for major platforms including LinkedIn, Twitter, Facebook, and Instagram

Feb 2019 – Sep 2020 · 1 yr 7 mos

• Researched social media influencers across a broad variety of technology areas, sorting them by theater, city, and technical or functional areas
• Searched for prospects, customers, partners, and more to socialize new contacts into Salesforce to assist sales and field marketing
• Piloted operations including scheduling and analytics for organic and paid social campaigns through Sprout Social and LinkedIn Campaign Manager
• Socialized the influencer database internally, ensuring other employees know it exists, how to access it, and how to optimize it
• Conducted sales enablement trainings on social selling and how to optimize LinkedIn and convert soft leads to actual sales
• Developed a series of template “in-kind” contracts to exchange with influencers in return for them writing reviews, blogs, social posts

Mar 2019 – Aug 2019 · 5 mos

• Acted as point of contact on all major proprietary events such as 30 Under 30, the ACC Annual Fly-In, and the ACC Policy Colloquium.
• Assisted various departments on field events such as petition drives, student engagement events, and educational “hands-on” workshops
• Reported to various stakeholders internally and externally by sending reports into leadership at ACC and with partnering foundations
• Organized and develop partnerships with foundations and companies and coordinate projects on a national and statewide level including conference events and grassroots activism campaigns
• Coordinated on-site events by securing space, promoting advertisements, conducting outreach to boost attendance, and more

Apr 2018 – Mar 2019 · 11 mos

• Developed and manage web content including manufacturing landing pages, forms, and event pages and fine-tuning SEO through Squarespace
• Grew new social media platforms with a steady growth rate doubling over a year’s time and reaching over 800 thousand in 90 days
• Crafted and manage content production for our website, blog, and social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
• Organized and develop partnerships with foundations and companies and coordinate projects on a national and statewide level including conference events and grassroots activism campaigns
• Designed graphics and edit photos to correspond with the theme set on visual social media platforms using Lightroom, Illustrator, and Photoshop

Sep 2018 – Dec 2018 · 3 mos · Alexandria, Virginia

• Created content for social media, email campaigns including written written and digital content such as Animoto videos and Chatfuel chatbots
• Registered information for social media, email blast, acquisition campaigns using the following programs: Iterable, Revv, and Sprout Social
• Researched, aggregated, and reinvented content for different brands and clients such as digital media, journal articles, or investigative reports
• Completed training in coding through CodeAcademy and in social media scheduling and analytics through Sprout Social
• Designed creative graphic content using the Adobe Creative Suite, specifically Illustrator, Photoshop, Lightroom