Jul 2020 – Present · 5 yrs 10 mos

• RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow.

Jan 2020 – Present · 6 yrs 4 mos

Jan 2020 – Jan 2022 · 2 yrs · Pennsylvania, United States

• Developed our Pennsylvania P logo, and decided to start a fun little eComm store during the pandemic
• Responsible for all aspects of business operations.

Dec 2019 – Present · 6 yrs 5 mos

• #1 community for B2B Marketers, and it's DG - why wouldn't I be a Member!?

Jan 2018 – Jan 2019 · 1 yr · Madison, Wisconsin Area

• At Jabmo, I led enterprise customer success efforts—owning relationships with multimillion-dollar accounts across manufacturing, healthcare, and life sciences.
• I helped customers drive measurable impact from their ABM investments by blending technical implementation, campaign strategy, and data-backed recommendations. This role sat at the intersection of customer strategy, advertising operations, and platform adoption—and I was the primary point of contact from onboarding through renewal.
• Key Wins:
• Managed a $6M+ customer portfolio, including global accounts with complex ABM programs
• Led over 40 successful enterprise onboardings with time-to-value averaging under 45 days
• Drove a 28% YoY increase in customer ad spend through strategic expansion planning
• Maintained >95% renewal rate by aligning outcomes with C-suite priorities
• Strategic Ownership:
• Designed and led customer QBRs and exec reviews, providing campaign ROI, pipeline attribution, and strategic next steps
• Built ABM roadmaps that connected display ads, website personalization, and Salesforce integration into one measurable plan
• Created boardroom-ready campaign reports and executive dashboards tailored to buying committees
• Cross-Functional Impact:
• Partnered with Ad Ops, Data, and Creative to plan and launch dozens of account-specific campaigns
• Co-developed best practices and scaled onboarding processes now used globally
• Worked closely with Product to bring voice-of-customer into roadmap planning and feedback loops
• This role cemented my foundation in enterprise CS—balancing strategy, performance, and executive trust in a high-stakes, fast-paced ABM environment.

Jan 2018 – Jan 2018 · 0 mo · Madison, Wisconsin

• Led marketing strategy and partner communications for a portfolio of 100+ vendor brands in the value-added reseller (VAR) space, serving education-focused retailers and campus bookstores across North America.
• This role sat at the center of partner enablement, campaign planning, and cross-functional execution—balancing strategic relationship management with hands-on marketing operations.
• Channel & Partner Marketing
• Managed integrated marketing communications across print, email, and web for 100+ vendors—including top tech, accessories, and school supply brands
• Coordinated and launched 50+ product and seasonal campaigns aligned with academic retail cycles and vendor priorities
• Developed campaign briefs, timelines, and performance reports to ensure visibility across internal stakeholders and vendor partners
• Strategic Relationship Management
• Acted as primary marketing contact for vendors, aligning campaign goals with reseller engagement strategies
• Helped shape vendor marketing plans, offering guidance on messaging, timing, and channel mix
• Partnered with sales and category managers to ensure marketing plans supported revenue goals and reseller adoption
• Results & Impact
• Supported marketing efforts that contributed to a 12% YoY increase in seasonal sales volume across top-performing vendor categories
• Improved internal campaign planning speed and alignment through revamped communications process
• Built stronger cross-functional workflows between creative, product, and account teams—helping us execute faster and with more consistency
• This role sharpened my ability to lead partner communications, drive channel growth, and connect marketing execution to real business outcomes.

Jan 2014 – Jan 2018 · 4 yrs · Portland, Oregon Metropolitan Area

• Led all customer-facing marketing and success initiatives from strategy through execution. Supported global manufacturers, including Fortune 1000 firms and mid-sized producers, in using operational data to advance Industry 4.0 initiatives and realize measurable business outcomes.
• This role combined strategic communications, campaign execution, and direct customer enablement—helping to position Northwest Analytics as a leader in manufacturing analytics.
• Customer-Facing Campaigns and Strategy
• Owned end-to-end execution of all customer-facing campaigns, including messaging, targeting, creative development, and delivery
• Created webinars, white papers, case studies, and onboarding materials that supported both acquisition and adoption
• Aligned campaign content with key product features and use cases to drive awareness and accelerate time to value
• Customer Success and Enablement
• Built onboarding programs and training materials to help plant teams integrate analytics into existing workflows
• Worked directly with customer teams to align platform use with business goals across quality, efficiency, and compliance initiatives
• Identified and addressed common adoption challenges to inform future product development and support
• Strategic and Cross-Functional Work
• Reported directly to the VP of Marketing and contributed to positioning, messaging, and campaign planning
• Supported field sales and solutions engineering with materials that communicated technical value in simple, business-focused terms
• Played a key role in aligning Marketing and Customer Success to deliver a consistent and outcome-driven customer journey
• This role strengthened my ability to translate complex technology into real-world value and create programs that deliver results across the customer lifecycle.

Jan 2014 – Jan 2017 · 3 yrs

• Led event operations and client coordination for upscale beverage service across corporate functions, private events, and brand activations in the Portland area. Worked closely with well-known brands—including Nike and other regional headquarters—to deliver premium hospitality experiences tailored to brand standards and event objectives.
• Client Management and Brand Partnership
• Served as lead liaison for corporate clients, ensuring all event details reflected the brand’s tone, culture, and audience
• Managed expectations, coordinated logistics, and provided on-site leadership for internal teams and vendor partners
• Built trust with repeat clients by delivering consistently high-quality experiences in fast-paced environments
• Team and Event Execution
• Oversaw setup, service flow, and staffing across events ranging from executive dinners to large-scale brand launches
• Directed teams of 5–20+ bartenders and support staff, ensuring professionalism, preparedness, and smooth operations
• Adjusted in real time to venue changes, guest counts, and last-minute requests—while maintaining seamless service
• This role sharpened my ability to lead dynamic teams, support major brands, and manage experiences that had to be right the first time—all of which I still draw on in client-facing leadership today.

Aug 2012 – Aug 2014 · 2 yrs · State College-DuBois Area

• Oversaw member support, communication, and daily operations at a fast-paced fitness facility serving a diverse community of athletes. Served as the primary point of contact for current and prospective members—ensuring a seamless, personalized experience from first interaction through ongoing engagement.
• Customer Engagement and Communication
• Responded to member questions and service requests across phone, email, and social media with a focus on responsiveness and resolution
• Proactively suggested services, classes, and programs based on member interests and goals
• Conducted follow-ups to ensure member satisfaction and long-term retention
• Operational Support
• Maintained accurate member records and account information; coordinated check-ins, payments, and renewals
• Provided clear and consistent updates to management on member feedback, service trends, and retention opportunities
• Supported studio operations by ensuring equipment availability, environment cleanliness, and smooth class transitions
• Sales and Program Knowledge
• Demonstrated strong working knowledge of class formats, coaching methods, and training programs offered at the facility
• Played a key role in onboarding new members and supporting trial conversions
• Assisted with the promotion and tracking of memberships, special offers, and seasonal campaigns
• This early role strengthened my skills in customer communication, conflict resolution, and service delivery—all foundational to the client experience leadership work I do today.

May 2012 – Sep 2014 · 2 yrs 4 mos · State College-DuBois Area

• Managed brand promotion strategy and field execution across a regional portfolio of more than 20 high-profile accounts. Oversaw all aspects of marketing execution—from planning and staffing to customer engagement and feedback reporting—on behalf of nationally recognized beverage brands.
• Brand Strategy and Campaign Execution
• Partnered directly with the company founder and managing director to oversee account operations, manage budgets, and support brand-specific goals
• Planned and executed promotional campaigns for brands like Miller Lite, Blue Moon, Guinness, Fireball, and Lagunitas across retail, event, and nightlife settings
• Developed innovative sampling and engagement strategies to drive visibility, product trial, and on-site conversions
• Team Leadership and Field Operations
• Recruited, trained, and managed a team of promotional staff responsible for running brand events and activations
• Ensured consistency in brand messaging and experience delivery across diverse audiences and venues
• Served as on-site lead during live activations—adapting in real time to crowd flow, client feedback, and engagement opportunities
• Cross-Channel Promotion and Reporting
• Advertised brand events through social media and regional partnerships to boost attendance and audience reach
• Delivered customer feedback and on-the-ground insights to brand stakeholders to support campaign optimization
• Maintained tight coordination between field marketing, brand teams, and venue partners to ensure alignment and high execution standards
• This role laid the foundation for my future success in customer-facing strategy—combining field-level execution with marketing insight and strong relationship management.

May 2011 – May 2012 · 1 yr · State College-DuBois Area

• Oversaw territory-level brand activation, event execution, and field team support for national beverage clients. Acted as a strategic extension of brand leadership—owning market-level implementation, distributor relationships, and team training to drive awareness, engagement, and sales lift.
• Territory Activation and Brand Execution
• Coordinated directly with the Territory Activation Manager to oversee budgets, account plans, and reporting
• Executed 20+ live promotions and sampling events per month across bars, liquor stores, and partner venues
• Managed activation at 10+ key accounts within the sales territory, maintaining relationships with venue managers and distributors
• Campaign Strategy and Brand Growth
• Developed market-specific activation strategies that increased brand visibility and consumer engagement
• Utilized social media, mobile promotions, and interactive events to generate buzz and attract new consumers
• Exceeded promotional campaign goals through consistent execution and on-site adaptability
• Team Development and Leadership
• Recruited and trained new brand ambassadors to support campaign delivery and represent brand standards in the field
• Provided on-the-ground oversight to ensure brand compliance, product knowledge, and consumer experience excellence
• Shared field insights and performance feedback with leadership to help refine campaign strategy
• This role built my foundation in brand ownership, field marketing, and team leadership—skills that continue to inform how I think about customer engagement and growth strategy today.

Jul 2010 – Sep 2014 · 4 yrs 2 mos

• Managed day-to-day bar and restaurant operations at one of the highest-volume venues in the State College area. Oversaw front-of-house performance, ensured customer satisfaction, and contributed to strategic initiatives to grow revenue and streamline service.
• Operational Leadership
• Supervised a large front-of-house team during high-traffic shifts, managing service for crowds of 400+ patrons
• Maintained staff scheduling, coordinated restocking procedures, and ensured consistent service standards across all areas
• Collaborated with the beverage manager on ordering, inventory tracking, and supplier relationships
• Business Strategy and Collaboration
• Participated in quarterly management meetings to review financials, assess market trends, and propose growth strategies
• Helped implement new drink menus, promotions, and seasonal specials designed to increase average spend and guest frequency
• Supported operational planning for major events, including concerts and game-day service
• Customer Experience and Quality Control
• Acted as on-floor lead to resolve customer concerns and ensure a safe, welcoming environment
• Trained new bartenders and floor staff on service expectations, RAMP compliance, and product knowledge
• Maintained expert-level knowledge of cocktails, spirits, and current beverage trends
• Certifications
• ACE-Certified Bartender
• RAMP (Responsible Alcohol Management Program) Certified
• This role gave me early, hands-on leadership experience in a fast-paced, high-pressure environment—building skills in team management, customer service, and operational execution that continue to shape how I lead today.