Sep 2022 – Jun 2024 · 1 yr 9 mos · Greater Delhi Area · Remote

• Owned roadmap and delivery for B2B SaaS marketing automation products, leading Agile squads across engineering, design, and QA to prioritize features that increased adoption, renewals, and expansion.
• Launched Generative AI features — auto-generated quiz templates and an AI chatbot for mobile campaigns — boosting campaign engagement by 40% and reducing manual effort for clients.
• Re-architected reporting and analytics by migrating data from native/CDPs into Snowflake → QlikSense, delivering real-time insights and doubling feature adoption from 30% to 60%.
• Improved client retention by aligning roadmap to churn risks; delivered enhancements that supported renewal of accounts worth $1.5M ARR, directly strengthening revenue retention.
• Enabled client CXOs with self-serve dashboards and data activation workflows, increasing product stickiness and positioning the platform as a critical driver of marketing ROI.

Feb 2022 – Aug 2022 · 6 mos · Gurugram, Haryana, India

• Contributed to documentation of overall strategy, user stories, and requirements for a retail bank’s digital challenger (“digital attacker”) initiative.
• Translated high-level strategy into epics and user stories, aligning business priorities with delivery teams in an Agile environment.

Oct 2020 – Jan 2022 · 1 yr 3 mos

Jan 2020 – Feb 2021 · 1 yr 1 mo · Gurgaon, Haryana, India

• Owned backlog for the UK Personal Investing D2C website, prioritizing features that improved customer experience, compliance, and engagement.
• Redesigned investor journeys that lifted Net Promoter Score (NPS) by 40%, enhancing digital adoption and satisfaction.
• Delivered capital gains and total returns reporting features, enabling customers to stay compliant with UK tax regulations.
• Conducted cash movement analysis (deposits, withdrawals, transfers) and worked with engineering to implement fixes that reduced errors and improved processing efficiency.
• Operated in an Agile environment, driving backlog grooming, user story creation, acceptance criteria, and sprint planning with cross-functional teams.

Jan 2018 – Dec 2019 · 1 yr 11 mos · Gurgaon, India · On-site

• Defined product roadmap and launched SaaS features based on client feedback, strengthening adoption and differentiating the platform in the expense management market.
• Collaborated with sales and customer success to translate client requirements into product enhancements, directly supporting renewals and expansion.
• Partnered with engineering and QA teams to deliver prioritized features, ensuring on-time releases and smooth onboarding for new clients.
• Drove go-to-market initiatives by identifying customer personas, mapping user journeys, selecting channels, and optimizing outreach formats, improving conversion and client acquisition effectiveness.
• Supported business development activities, including demos, proposals, and pipeline management, contributing to acquisition of 10+ new clients

Jan 2015 – Jul 2017 · 2 yrs 6 mos · Noida · On-site

• Expanded automation test suite, reducing manual testing effort by 67% and improving release efficiency for financial data products.
• Designed and executed test plans, regression suites, and functional test cases to ensure product stability and compliance.
• Collaborated with product managers and developers to validate requirements, identify defects early, and improve delivery quality in an Agile environment.
• Partnered with global teams to standardize QA processes, accelerating defect resolution and release cycles.