Cheng En Ho

Product Manager

Singapore, Singapore, Singapore3 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Proven track record in product launches and market research.
Expertise in cross-functional team leadership and strategic planning.
Strong background in branding and identity development.

Stackforce AI infers this person is a Product Strategist with expertise in Consumer Goods and Marketing.

Contact

Skills

Core Skills

Product StrategyProject ManagementProduct MarketingMarket ResearchBranding & IdentityDesignGraphic DesignBrandingProduct Development

Other Skills

3D3D ModelingAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopAnalytical SkillsAttention to DetailBrand ActivationBrand AwarenessBrand BuildingBrand DevelopmentBrand EquityCanvaChinese

About

Product strategist with 2+ years in consumer goods and electronics, driving growth through market research, strategic roadmaps, and cross-functional program management. Proven ability to translate consumer insights and competitive analysis into actionable business strategies that improve product launches and sales performance. Experienced in leading end-to-end product launches, coordinating cross-department teams, and optimizing supplier workflows to accelerate time-to-market. Skilled in developing compelling narratives that unify brand messaging and reduce waste. Passionate about building scalable systems and fostering collaboration to achieve business goals. I bring a blend of design thinking, analytical rigor, and effective communication, ready to support strategic initiatives and business growth in dynamic, consumer-focused industries. Feel free to reach out to me through this profile or via email at hochengen10@gmail.com.

Experience

3 yrs 5 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 9 mos

Current Experience

Catalyste

Product Development Executive

Sep 2024 – Present · 1 yr 9 mos · Singapore · On-site

Led GTM strategy for 3 product launches, managing cross-functional stakeholders across 6+ projects in product, marketing, sales, and operations, aligning leadership on commercial objectives.
Built competitive analysis framework for premium laminates market with feature heatmaps and white-space identification, guiding product positioning and strategic development decisions.
Structured 2026 product lifecycle cadence identifying 4-17 week gaps between launches, differentiating "big vs small" releases to de-risk readiness and improve sequencing clarity.
Orchestrated regional sales coordination for 5 presenters across 3 teams on a 10-day deadline, leading content alignment and ensuring consistent brand messaging.
Established supplier workflow accelerating early-stage decision-making by 30%, improving time-to-market through proactive variance resolution and enhanced stakeholder management.

Market ResearchPresentation SkillsProject ManagementStrategic PlanningCross-functional Team LeadershipProduct Development+1

Airleo

Product Marketing Executive

Jul 2023 – Sep 2024 · 1 yr 2 mos · Singapore · On-site

Led market research translating insights into strategic product positioning, driving +30% customer satisfaction improvement and +20% sales growth year-over-year.
Developed brand identity and executed integrated marketing campaigns across digital and retail, resulting in +25% brand visibility through strategic positioning.
Conducted competitive analysis and channel research to inform promotional strategy, enhancing market positioning and commercial competitiveness.

Technical Product DevelopmentPage LayoutTeam MotivationMechanical EngineeringRapid PrototypingDesign+57

Freelance

Creative Freelancer

Aug 2022 – Feb 2023 · 6 mos · Remote

Developed a comprehensive rebrand for KSFBeauty, creating a new brand identity that included vision, mission, target audience profile, logo, and mockups, significantly enhancing the company's market presence.
Provided strategic input and creative solutions that aligned KSFBeauty with current branding trends, increasing brand relevance and customer engagement.
Successfully managed the project remotely from the UK, demonstrating strong communication and project management skills in delivering results for a Singapore-based client.

MockupsPage LayoutCommunicationProject ManagementMessagingBranding & Identity+30

Fraction design studio

Design Intern

Jul 2022 – Sep 2022 · 2 mos · Singapore

Designed retail store layouts and exhibits, increasing foot traffic by 20% and attracting 500+ visitors.
Achieved 100% client satisfaction with booth designs and project management.
Contributed to the rebranding of a company to “myhalo,” designing store layouts, displays, and fixtures that embodied the new brand values and enhanced brand identity.

Technical Product DevelopmentPage LayoutTechnical DrawingTeam MotivationRapid PrototypingDesign+47

Verra asia

Graphic Design Intern

Aug 2021 – Sep 2021 · 1 mo · Singapore

Developed and executed four successful ad campaigns, adhering to brand guidelines and boosting brand positioning, leading to a 15% increase in customer engagement.
Revamped marketing campaign content to enhance appeal and effectiveness, resulting in a 20% increase in customer engagement and expanded reach.
Created compelling illustrations for client presentations, contributing to new client acquisitions and maintaining a 100% client retention rate.

Page LayoutDesignCommunicationCanvaBranding & IdentityProblem Solving+31

Studionorm design consultants

Design Intern

Nov 2017 – Feb 2018 · 3 mos · Singapore

Designed a feature wall for a restaurant, completing the overall branding and contributing to a successful launch with 100% positive client feedback.
Developed 10 new products within a week, enhancing customer satisfaction and revenue.

Technical Product DevelopmentTechnical DrawingDesignCommunicationProblem SolvingDigital Illustration+29