Chetan S.

Creative Director

Bangalore Urban, Karnataka, India8 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 12 years of brand and marketing leadership.
  • Expert in crafting impactful brand strategies.
  • Passionate about purpose-driven marketing.
Stackforce AI infers this person is a Marketing Leader in the Non-Profit and Brand Management sectors.

Contact

Skills

Core Skills

Brand ManagementStrategic MarketingMarketing Strategy

Other Skills

AdvertisingArtificial Intelligence (AI)Artificial Intelligence for BusinessBrand ActivationBrand AwarenessBrand LoyaltyBrand MarketingBrand PerceptionBrand PerformanceBrand StrategyBranding ConsultancyBusiness AnalysisBusiness DevelopmentCRMCampaign Development

About

If there’s one thing I’ve learned in over 12 years of building brands and leading marketing, it’s that great storytelling can change how people think, feel, and act. I’ve always been drawn to the intersection of creativity and purpose, using strategy and imagination to not just grow businesses, but to make a real difference. Today, I lead Brand & Marketing at DKMS, a global non-profit dedicated to the fight against blood cancer and blood disorders. My work focuses on building awareness, driving partnerships, and leading campaigns that save lives. There’s something deeply fulfilling about seeing marketing go beyond metrics, when a campaign you design helps someone find hope or a second chance at life. Over the years, I’ve helped brands find their voice, form purposeful alliances, and run campaigns that move both people and numbers. A few things I love doing: • Crafting brand and marketing strategies that tell powerful stories • Building partnerships that align purpose with business goals • Leading awareness and growth campaigns with measurable impact • Using digital and social media to turn engagement into advocacy I believe the future of marketing belongs to brands that stand for something bigger than themselves. My goal is to keep creating work that inspires action, builds trust, and leaves a positive mark on people, and on the world.

Experience

8 yrs 6 mos
Total Experience
1 yr 5 mos
Average Tenure
2 yrs 2 mos
Current Experience

Dkms asia

2 roles

Senior Manager - Brand and Marketing

Promoted

Apr 2024Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Visual StorytellingCustomer InsightBrand ManagementCritical ThinkingCommunications StrategyBrand Awareness+38

Manager - Brand and Marketing

Feb 2024Mar 2024 · 1 mo · Bengaluru, Karnataka, India · On-site

Visual StorytellingCustomer InsightCritical ThinkingCommunications StrategyCorporate CommunicationsCampaign Development+26

Dkms foundation india

Marketing Manager

Dec 2021Jan 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Visual StorytellingCustomer InsightBrand ManagementStrategic Marketing ManagementCritical ThinkingCommunications Strategy+33

Acko

Marketing Manager

Nov 2017Jun 2018 · 7 mos · Mumbai, Maharashtra, India · On-site

Visual StorytellingCustomer InsightBrand ManagementStrategic Marketing ManagementCritical ThinkingCommunications Strategy+32

Shopx - 10i commerce services pvt ltd

Brand and Marketing Manager

Mar 2016Aug 2017 · 1 yr 5 mos · Bengaluru, Karnataka, India

  • Prepared marketing calendar by espousing 360 degree communication with Print Ads,OOH, Digital Channel & Social Media as well as working with creative agency for the development of communication design.
  • Planned GTM strategies for new business verticals.
  • Engaged with PR agency in order to take care of events of press releases & press meets.
  • Managed delivery of retail marketing plan ranging up with overall business strategy & objectives.
  • Interacted with key stakeholders that included sales, retail operations, product & category to accumulate and construct the briefing for annual campaigns with optimised production for flagship stores.
  • Identified ways to reduce OPEX by challenging costs and assessing ROI as well as fortifying retail team for saving costs.
Visual StorytellingCustomer InsightBrand ManagementStrategic Marketing ManagementCritical ThinkingCommunications Strategy+37

Housing.com

Operations Manager

Nov 2014Mar 2016 · 1 yr 4 mos · Mumbai Area, India

Axis bank

Assistant Brand Manager

Nov 2013Oct 2014 · 11 mos · Mumbai, Maharashtra, India

Brand ManagementCritical ThinkingBrand AwarenessCampaign DevelopmentBrand MarketingMarketing Campaigns+15

Education

EM Normandie Business School

Exchange

Jan 2012Jan 2012

ESSCA

Exchange

Jan 2012Jan 2012

Institute of Technology & Management Navi Mumbai

PGDM — International Business

Jan 2011Jan 2013

Sikkim Manipal University - Distance Education

BCA — Computer

Jan 2007Jan 2010

Krishna Public School

Jan 2003May 2007

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