Jan 2020 – Jan 2022 · 2 yrs · San Francisco Bay Area

Apr 2019 – Jan 2020 · 9 mos · San Francisco Bay Area

Apr 2018 – Jan 2020 · 1 yr 9 mos · San Francisco Bay Area

Aug 2017 – Aug 2017 · 0 mo · San Francisco, CA

• Shadowed the Director of Digital Marketing & Media at Athleta HQ. Gained experience with Athleta’s email marketing, social networking, digital site layout, digital media and advertising. I also witnessed the initial phases of “Platinum Idea” creation and creative brainstorm.
• Thank you so much to the members of the Athleta Marketing department who made me feel like a member of the team right from the start. #powerofshe

Jul 2017 – Dec 2017 · 5 mos

• Entrepreneurial Marketing within the Entrepreneurial Leadership Studies program; Professor Jack Derby

May 2017 – Jan 2018 · 8 mos

Apr 2016 – Dec 2017 · 1 yr 8 mos

Jun 2017 – Aug 2017 · 2 mos · San Francisco, CA

• Sales and Ecommerce
• ● Developed and presented the initial phases of the Student Brand Ambassador Program for college students
• ● Utilized AS400 software to update line-sheet inventory so the sales and production teams were up-to-date on product quantity
• ● Analyzed ecommerce data via Google Analytics and recommended an increase in email marketing due to my findings
• Marketing and PR
• ● Updated and maintained PR database to ensure streamline organization throughout the PR department
• ● Researched and outlined approach tactics for potential partnerships to grow brand awareness
• ● Gathered and organized daily press across all brands of Citizens of Humanity

Jun 2016 – Nov 2016 · 5 mos · Greater Boston

• Client: CenturyLink
• ● Led three direct response email campaigns from inception to release
• ● Managed and communicated with client, organized timelines, wrote creative briefs and oversaw creative team to ensure client expectations and deadlines were met
• ● Wrote 12 weekly industry news and trend e-newsletters, distributed to agency team via MailChimp
• ● Generated competitive market analysis for direct mail channel to guide client recommendations
• Client: Saltbox Farm
• ● Created a brand architecture and positioning deck to redesign brand strategy
• ● Participated in client meetings, developed and shared insights with team, and conducted consumer field research on farm-to-table trends in Greater Boston to drive recommendations
• Client: Mutual of Omaha
• ● Created competitive territory map and SWOT analysis for Mutual of Omaha’s Wild Kingdom to develop competitive benchmarking for brand strategy development
• ● Produced status document for projects across all tactics to facilitate execution and streamline processes
• ● Compiled research on the incentive travel industry and designed presentation for clients to use with their customers
• ● Reviewed creative brand work from bidding agencies to choose vendors for short form TV advertising
• Client: Plated
• ● Analyzed competitors’ websites, pricing, marketing and current business model to generate recommendations
• ● Simulated and analyzed client’s website user experience to improve customer retention and increase sales

May 2015 – Aug 2015 · 3 mos · Newton, MA

• Conducted phone and Internet research to assist lead consultants for three projects
• Delivered and prepared client-facing packets and portfolios for client seminars to clearly convey project information
• Sat in on meetings with clients
• Collaborated with other Freedman Healthcare internal team members

May 2014 – Aug 2014 · 3 mos · West Hartford, Connecticut

• Educated guests about the fabric, features, fit, and function of the product while ensuring the best guest experience from the door to the cash register
• Collaborated with other team members on a daily basis in order to create an enjoyable work environment
• Consecutively the store reached its monetary goal for the day while staffed

Jun 2008 – Jan 2020 · 11 yrs 7 mos · Springfield, Massachusetts Metropolitan Area

• My involvement has meant building meaningful and lasting relationships with the kids in addition to raising money for the The Ronald McDonald House. To date we have raised more than $60,000. Since 2008, when our initiative began, I have visited the House most every weekend to check in with the patients, talk to them and their families, and engage them in various arts and crafts projects.